Article Per Year (5 Year)
p-Index From 2019 - 2024
1.556
P-Index
This Author published in this journals
All Journal JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) Penentuan harga obligasi dan teori tingkat bunga JURNAL PEMASARAN KOMPETITIF JURNAL ABDIMAS TRIDHARMA MANAJEMEN International Journal of Islamic Business and Management Review Jurnal Abdi Masyarakat Humanis Adpebi Science Series
Lesmana, Rosa
Unknown Affiliation
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Environmental Science Social Sciences

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : International Journal of Islamic Business and Management Review

 1 
Determinants of Customer Satisfaction in Internet Mobile: Study on College Student Lesmana, Rosa; Hady, Hamdy; Muharam, Hari
International Journal of Islamic Business and Management Review Vol. 3 No. 1 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibmr.v3i1.621

Abstract

This study aims to determine and analyze the impact of service quality, price and promotion on customer satisfaction of xl Axiata mobile internet among college students in South Tangerang. The type of research used is descriptive survey and explanatory research with verificative method. The population of the study was students from the three universities with a highest number of students in South Tangerang, the sample used the purposive sampling method by determining the sample size using the general reference of SEM sample, which is 5-10 times the number of indicators according to Hair in Supriyadi, 2014. The sample of 220 respondents. Data collected by questionnaires. The data analyzed with Sturctural Equation Modelling (SEM) and the tools using Lisrel 8.80. The result of the study revealed that service quality had a positive and significant effect on customer satisfaction, price had a positive and significant effect on customer satisfaction and promotion had a positive and significant effect on customer satisfaction, simultaneously service quality, price and promotion have a positive and significant effect on customer satisfaction.
Co-Authors Dipayanti, Kris Hady, Hamdy Hasbiyah, Wiwik Latif, Latif Muharam, Hari Nurita, Endang Sadiyah, Khotimatus saniah, Nufzatut Science, Kartono Sunardi, Nardi Sunarto, Ading Sunaryo, Yusuf