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All Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Saputra, Suyono
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)

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PENGARUH PENGALAMAN MEREK, KEPERCAYAAN, DAN KEPUASAN TERHADAP LOYALITAS PELANGGAN TELEKOMUNIKASI GSM DI BATAM Saputra, Suyono; Natalia, Via Marselina

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Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (74.743 KB) | DOI: 10.31955/mea.v5i1.917

Abstract

Today's competition in the telecommunications industry demands service providers not only offer quality products but also memorable experiences for customers. The concept of brand experience is starting to become the focus of marketing practitioners in increasing customer loyalty. This study was conducted on 300 respondents who were registered as subscribers of GSM telecommunications services to explore the relationship between brand experience, trust, satisfaction, and loyalty. This study produces interesting findings that apart from emphasizing the significant relationship between the variables of brand experience, trust, customer satisfaction and loyalty, it also proves that the relationship between trust and loyalty, as well as brand experience on loyalty through trust as mediation, has no significant effect either directly or indirectly. live. In an effort to build customer loyalty, THE GSM company must be able to improve brand experience, trust and customer satisfaction. This brand experience can be understood as a way of sorting out services, to change customer perceptions of a brand, and ultimately be able to retain customers in the long term.
ANALISIS PENGARUH DIGITAL MARKETING TERHADAP MINAT BELI KONSUMEN DI KICK AVENUE MARKETPLACE Wijaya, Hendri; Saputra, Suyono
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 1 (2024): Edisi Januari - April 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i1.3918

Abstract

The focus contained in this research is to determine the influence of Price (X1), Perceived Quality (X2), E-wom (X3), Promotion (X4), Trust (X5) and Brand Image (XA) on Purchase Intention (Y) . The research method is quantitative. This research uses smart PLS as the basis for testing. The population in this research is Indonesian people who have an interest in buying Kick Avenue products. In this research, the researcher used 7 variables which were measured with a total of 24 questions, so the total sample required for this research was 24 multiplied by 10, which means the total sample that will be used in this research is 240 Indonesian respondents. The findings can be summarized that the relationship between the variables Price , Perceived Quality , promotion , trust, brand image the Purchase Intention variable has a relevant influence. In contrast to the findings, it can be summarized that the relationship between the E-WOM variables the brand image variable does not have a relevant influence. Compared with the findings in hypothesis VII (Seventh), it can be summarized that the relationship between the E-WOM variables the Purchase Intention variable with brand image mediating does not have a relevant influence.
Co-Authors Hendri Wijaya, Hendri Natalia, Via Marselina