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All Journal ELTIES (English Language Teaching for EFL Learners) DECISION : Jurnal Ekonomi dan Bisnis
Syahruni, Syahruni
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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Journal : DECISION : Jurnal Ekonomi dan Bisnis

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FAKTOR-FAKTOR YANG MEMENGARUHI KEPUTUSAN NASABAH DALAM MENABUNG DI BANK MANDIRI SYARIAH PAREPARE Syahruni, Syahruni; Nuryadin, Rusmin
DECISION : Jurnal Ekonomi dan Bisnis Vol. 2 No. 1 (2021): DECISION : Jurnal Ekonomi dan Bisnis
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (491.264 KB) | DOI: 10.31850/decision.v2i1.742

Abstract

This study aims to determine what influences a customer's decision to save at Bank Mandiri Syariah Parepare. The data collected by distributing questionnaires to a study sample of 114 respondents. Data processing using statistical tools SPSS 21. The results provided that the product has a positive impact on customer decisions with a regression coefficient of 0.137. The promotion has a positive effect on customer decisions with a regression coefficient of 0.129. Then, service has a positive influence on customer decisions with a regression coefficient of 0.584. the location has a positive effect on customer decisions with a regression coefficient of 0.112.
Co-Authors Nawir, Muhammad Syahruddin Rusmin Nuryadin