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All Journal IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Ulumuna: Jurnal Studi Keislaman Iqtishodiyah : Jurnal Ekonomi dan Bisnis Islam JES (Jurnal Ekonomi Syariah Jurnal Pengabdian UNDIKMA AL IQTISHOD: Jurnal Pemikiran dan Penelitian Ekonomi Islam Iqtishodiyah : Jurnal Ekonomi dan Bisnis Islam JOSSE: Journal of Economics and Social Sciences Journal of Social Science and Economics Al Iqtishod: Jurnal Pemikiran dan Penelitian Ekonomi Islam
Kambali, Muhammad
Institut Al Azhar Menganti Gresik
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Journal : Jurnal Pengabdian UNDIKMA

 1 
Asset Based Community Development Melalui Pendampingan Sertifikasi Halal Produk UMK Driyorejo Kabupaten Gresik Muhammad Kambali; Muhamad Arif
Jurnal Pengabdian UNDIKMA Vol 5, No 1 (2024): February
Publisher : Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v5i1.10484

Abstract

This community service aims to increase the knowledge and capacity of Driyorejo MSE business actors in applying for self-declared halal certification as an effort to develop the competitiveness of business products. The method of implementing this service uses Asset-Based Community Development (ABCD) based assistance. The analytical instruments used are mapping, discovery, dream, define, design, and destiny. The results of this service show that (1) Business actors in Driyorejo District have a Business Identification Number (NIB) as the legality of licensing their business activities, (2) Business actors have halal certificates for food and beverage products that have been produced, and (3) Business actors are able to increase sales by increasing online marketing strategies by utilizing social media, such as TikTok, Instagram, and several other social media.
Co-Authors Anis Yunita Dewi eko mardiaynto Ela Wardati Fatur Rahman Jamiatus Dinny Sholikah Misella Sandi Muhamad Arif