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ANALISIS PEMASARAN PADA AGROINDUSTRI TEMPE DI KOTA PALANGKA RAYA Hamim Thohari; Jhon Wardie; Revi Sunaryati
JOURNAL SOCIO ECONOMICS AGRICULTURAL Vol 13 No 2 (2018): Journal Socio Economics Agricultural
Publisher : Program Studi Agribisnis Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Palangka Raya

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Abstract

This research was conducted in the City of Palangka Raya. The location of the research was done intentionally (purposive sampling) with the consideration that as the capital city of Central Kalimantan Province, in Palangka Raya City there was a lot of enthusiasm and became the center of tempe agroindustry production. Determination of tempe agroindustry respondents was conducted using the census method (census sampling), which is by taking all tempe agro-industry entrepreneurs (16 entrepreneurs) in Palangka Raya City. Furthermore, the determination of the tempe marketing institutions which includes large wholesalers and retailers is carried out by a snowball sampling method. Data collected in this study are primary data and secondary data. Tempe marketing in Palangka Raya City consists of three marketing channels and the marketing institutions involved are wholesalers and retailers. The total marketing costs of tempe per pack in the marketing channel patterns I, II and III are Rp. 0,-, Rp. 500,- and Rp. 1,000,- and also Rp. 1,200,-. The total marketing margin of tempe per pack in the marketing channel pattern I is Rp. 900,- for small sizes, Rp. 1,100,- for medium size and Rp. 1,210,- for large sizes. In the marketing channel pattern II is Rp. 1,000,- for small size, and Rp. 2,000,- for medium and large sizes. In the marketing channel pattern III of Rp. 3,000,- for small, medium and large sizes. The total profit for marketing tempe per pack in the marketing channel pattern I is Rp. 900,- for small tempe, Rp. 1,100,- for medium-sized tempe and Rp. 1,210,- for large tempe. In the marketing channel pattern II is Rp. 500,- for small tempe, Rp. 1,000,- for medium and large tempe. In the marketing channel pattern III of Rp. 1,800,- for small, medium and large sizes tempe.
ANALISIS NILAI TAMBAH PRODUK ROTAN DI ROTANCRAF SMKN-2 KECAMATAN KATINGAN HILIR KABUPATEN KATINGAN Susanti, Susanti; Pordamantra, Pordamantra; Revi Sunaryati
JOURNAL SOCIO ECONOMICS AGRICULTURAL Vol 13 No 2 (2018): Journal Socio Economics Agricultural
Publisher : Program Studi Agribisnis Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Palangka Raya

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Abstract

This study aims to find out the general description of the rattan processing business in the study area, knowing the management of rattan processing into furniture in the study areaand knowing the magnitude of the analysis of added value produced from rattan processing into furniture in the study area.This research was carried out in the Rotancraf processing industry of SMKN-2 Katingan Hilir, Katingan Regency, Jenderal Sudirman No. 2 Kilometer 8 Kereng Humbang Kasongan. Site selection is done purposive based on certain considerations adjusted to the research objectives on the grounds that the location of the research is the only rattan processing industry in the Katingan Hilir District. Data sources used in this study include primary data and secondary data. Primary data is data data obtained from the results of direct interviews with respondents and assisted with a questionnaire. Secondary data are data obtained from other sources such as journals, research reports, theses, internet sites, textbooks and from several government agencies related to research. The results of this study indicate that the added value obtained for rattan chairs is Rp.2.561.000 (two million fivehundred sixty one thousand rupiah). While the added value for rattan bags is Rp.2.648.000(two million six hundred forty eight thousand rupiah).
PERSEPSI PETANI TERHADAP KEBIJAKAN PENGEMBANGAN AGRIBISNIS TANAMAN BAWANG MERAH DI KELURAHAN BANTURUNG KECAMATAN BUKIT BATU KOTA PALANGKA RAYA Roky Mandaraga; Revi Sunaryati; Eka Nor Taufik
JOURNAL SOCIO ECONOMICS AGRICULTURAL Vol 14 No 2 (2019): Journal Socio Economics Agricultural
Publisher : Program Studi Agribisnis Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Palangka Raya

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Abstract

This research was conducted to find out how big the level of farmers' perceptions of the onion agribusiness development policy. The author uses a Likert scale for the basis of calculations. This research was conducted in Banturung Village, Bukit Batu Subdistrict, Palangka Raya City. The results of the study consisted of: in terms of program assistance in the "strongly agree" category where the farmers' desire for assistance is very large so that farmers better understand the program this assistance is running. In terms of preparation of seeds and input in the category of ?strongly agree" where the great expectations of farmers for the preparation of seeds and production inputs have great benefits and contributions. In terms of technical assistance for cultivation and post harvest through extension workers in the "strongly agree" category where the role of extension agents is very large for government policy regarding the development of this onion plant agribusiness. In terms of preparation of land processing tools, post harvest tools, and results processing tools. In the category "strongly agree" where the use of tools in the agricultural production process has a large contribution to achieving its effectiveness optimally. In terms of seed propagation, seed purification and seed warehouse in the "strongly agree" category where to reduce the initial production capital, the farmer can increase his own seeds. The hope is that every affected farmer gets this program to get his own seed warehouse. In terms of the implementation of disease control in the category "strongly agree" where the control of pest disease is expected to have a large contribution to the cultivation activities carried out.
STRATEGI PEMASARAN ABON IKAN GABUS STUDI KASUS INDUSTRI RUMAH TANGGA KELOMPOK TAMPUNG PAREI PALANGKA RAYA Frisca Siburian; H. Ahmad Zaki Yamani; Revi Sunaryati
JOURNAL SOCIO ECONOMICS AGRICULTURAL Vol. 15 No. 1 (2020): Journal Socio Economics Agricultural
Publisher : Program Studi Agribisnis Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52850/jsea.v15i1.1042

Abstract

Penelitian ini dilakukan untuk mengetahui bagaimana marketing mix yang digunakan diKelompok Tampung Parei, untuk mengidentifikasi faktor internal dan eksternal yang menjadikekuatan, kelemahan, peluang, ancaman dengan metode analisis IFAS dan EFAS dan untukmerumuskan alternatif strategi yang memungkinkan untuk diterapkan di Kelompok TampungParei dengan Matriks SWOT. Hasil penelitian ini menunjukkan bahwa: (1) Industri rumahtangga pengolahan abon ikan gabus Kelompok Tampung Parei sudah menjalankan strategimarketing mix, yaitu produk abon ikan gabus memiliki merek produk dengan nama “LaokBehau”, harga jual produk abon ikan gabus yaitu sebesar Rp.50.000/100 gr, saluran distribusiyaitu saluran pemasaran langsung yaitu industri menerima pesanan abon ikan Gabus dari parakonsumen, dan saluran tidak langsung, industri Kelompok Tampung Parei telah berkerjasamadengan beberapa agen penjual, Kegiatan promosi dilakukan dengan personal selling; (2)Kekuatan utama dalam industri rumah tangga Kelompok Tampung Parei berada pada variabelperizinan produk memberikan kepercayaan kepada konsumen dengan skor 0,68. Kelemahanutamanya berada pada variabel peralatan produksi yang sederhana dengan skor 0,48. Peluangutama industri rumah tangga kelompok tamping parei berada pada variabel adanya perhatianpemerintah dan peluang pasar yang masih terbuka luas dengan skor 1,36. Selanjutnyaancaman utama berada pada variabel adanya persaingan usaha dengan skor 1,26; (3)Alternatif strategi yang dapat diterapkan pada industri rumah tangga kelompok tampung pareiadalah strategi SO yaitu dengan memanfaatkan dukungan pemerintah dalam memperluasjaringan distribusi dan daerah pemasaran produk, mengingat peluang pasar yang masihterbuka dengan berkembangnya wisata di daerah Kalimantan Tengah, khususnya di KotaPalangka Raya dan memanfaatkan perkembangan teknologi dan informasi untukpengembangan industri, melalui penggunaan alat teknologi dalam proses produksi yang dapatmemberikan kemudahan dalam pengolahannya dan dapat mengurangi lama produksinya,penggunaan teknologi informasi yang tepat guna juga dapat membantu dalam kegiatanpromosi.
Kearifan Lokal Masyarakat Menyikapi Konservasi Lahan Pesisir Di Desa Cemara Labat Muhamad Tito; Yetri Ludang; Suandi Sidauruk; Revi Sunaryati
Jurnal Zona Vol 7, No 1 (2023)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52364/zona.v7i1.83

Abstract

Utilization of coastal land in the community of Cemara Labat Village has been passed down from generation to generation. The people of Cemara Labat Village still maintain the tradition of coastal land management, such as planting certain types of mangroves, prohibiting cutting down mangrove forests and hunting animals which are regulated in unwritten customary law or local wisdom. Utilization of coastal area resources by humans from time to time continues to increase. The intensity of exploiting the potential of coastal areas resources often does not pay attention to the carrying capacity and principles of optimal and sustainable use of natural resources. Therefore, the mangrove forest ecosystem in Cemara Labat Village needs to be preserved both ecologically and biologically with an awareness approach to local wisdom. The data collection which used in this research was interview method, observation method, and survey. The results showed that Avicennia marina species had a very high dominance (80%) in the mangrove forest area of Cemara Labat Village, especially in the mangrove forest area, was bird species (Aves), while the level of community participation in mangrove forest conservation was moderate (76%). The strategy of developing community local wisdom on coastal land conservation in Cemara Labat village is in the Strengths-Opportunities or SO strategy, which is quadrant I which means Growth (6.40) or experiencing growth. Some alternative SO (strength opportunities) strategies include :a) Formulate regional policies on mangrove forest management, b) Promote the potential value of mangroves and their development opportunities, c) Improve the role and performance of stakeholders in mangrove forest management, d) Improve people's economy and empower coastal communities.
Co-Authors Eka Nor Taufik Frisca Siburian H. Ahmad Zaki Yamani Hamim Thohari Jhon Wardie Muhamad Tito Pordamantra, Pordamantra Roky Mandaraga Suandi Sidauruk Susanti Susanti Yetri Ludang