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All Journal JUIMA : Jurnal Ilmu Manajemen Jurnal Pengkajian dan Pengembangan Teknologi Pertanian JURNAL MANAJEMEN (EDISI ELEKTRONIK) Sociological Jurisprudence Journal Forum Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences JURNAL ECONOMINA
Juniasih, Ida Ayu Komang
Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Handayani
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Social Sciences

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Journal : Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences

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Marketing Analysis of Purple Eggplant in the District of Likupang East Minahasa Utara Yoseph Arteurt Merung; Ida Ayu Komang Juniasih; Karen A. Pontoan; Marvil Kalalo
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2845

Abstract

The purpose of this study was to analyze, margin and marketing efficiency of purple eggplant at Yayasan Sander Batuna, East Likupang district. The data analysis technique used in this research is descriptive method. To analyze the variables in this study using margin analysis and marketing efficiency. The results show that the marketing channels in the foundation are farmers-retailers-consumers. The marketing margin obtained is Rp.5.455 /Kg and the value of farmer's shares is 45.45%, this shows that marketing cannot be said to be efficient.
Co-Authors Da Cruz, Maria Yosefa Lopes Gumi, Wiryawan Suputra I Gede Artha Ramadiputra Ida Bagus Radendra Suastama Karen Alfa Pontoan Kornelia Roswita Masu Maria Yosefa Lopes Da Cruz Marvil Kalalo Ni Luh Ari Artini Putu Dananjaya Oka Dharma Reyna Virginia Nona Setiyarti, Tettie WIjayanthi, Ida Ayu Trisna Yoseph Arteurt Merung