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THE ROLE OF DIGITAL MARKETING PLATFORMS ON SUPPLY CHAIN MANAGEMENT FOR CUSTOMER SATISFACTION AND LOYALTY IN SMALL AND MEDIUM ENTERPRISES (SMES) AT INDONESIA Adam, Muhammad; Ibrahim, Mahdani; Ikramuddin, Ikramuddin; Syahputra, Hendra
International Journal of Supply Chain Management Vol 9, No 3 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (505.187 KB)

Abstract

Abstract. The main aim is to investigate the digital technologies supporting small and medium enterprises (SMEs) operating in creative industries in their supply chain management strategies. In the globalization era, digital marketing platforms play a significant role in increasing customer loyalty and indirectly effect on the economic growth of a community. In conjunction with its essential issue, the current study aims to investigate the role of digital marketing platforms (online media) and its structural relationship to the consumer satisfaction and loyalty in SMEs at Aceh province, Indonesia. This study designed using Quantitative analysis with a cross-sectional study through a survey questionnaire. This study involved all of the customers the SMEs products in Aceh province, Indonesia. A total of 219 customers have participated in answering the survey questionnaire via Google forms. The data analyzed using the Analysis of Moments Structure by assisting the statistical software IBM - AMOS Version 22. The digital platforms performed by using the Sobel test. The results of this study found that the digital marketing for supply chain (online media) significantly affect consumer satisfaction. Then, digital supply chain has a significant effect on consumer satisfaction. Also, this study found that the product review does not significantly affect the consumer loyalty. Besides that, the consumer satisfaction and the use of online media directly affect the consumer loyalty. In conclusions, this study successfully investigated the online media digital supply chain, and consumer satisfaction and its structural relationship on consumer loyalty in SMEs products that viewed as a digital marketing perspective. Then, this study comprehensively evaluated the role of digital supply chain, consumer satisfaction, and consumer loyalty in providing SME products with competitive advantages that contribute to regional economic growth. Supply chain management practices were also statistically significant, and mediated the relationship between customer satisfaction and product quality and flexibility
Cluster Business Development Model of Agribusiness-Based MSMEs During the COVID-19 Pandemic Mariyudi, Mariyudi; Ikramuddin, Ikramuddin; Anwar, Khairil; Matriadi, Faisal
Journal Research of Social, Science, Economics, and Management Vol. 1 No. 6 (2022): Journal Research of Social, Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4374.386 KB) | DOI: 10.36418/jrssem.v1i6.81

Abstract

Currently in Indonesia, Micro, Small and Medium Enterprises (MSMEs) play a strategic role in the development of the national economy. This study aims to develop an integrated framework that incorporates the innovation and strategic sustainability behaviors into the cluster business development model of agribusiness-based MSMEs during the COVID-19 pandemic. This study uses mixed methods with quantitative and qualitative approaches. The subjects in this study were 150 members of the center member entrepreneurs, managers of the Regional Innovation System (SIDa), cooperative administrators/managers, related agencies, universities and other parties involved in the implementation of the SIDa program, and MSMEs business development. The results of the analysis using the radar scale and scoring analysis show that there are twelve potentials and economic opportunities for MSMEs business spread over three zones. The results of the mapping using the value-added matrix found that most of the MSME business characteristics had a "none" or "simple" value. This study also found developing an integrated framework that incorporates the innovation and strategic sustainability behaviors into the cluster business development model of agribusiness-based MSMEs during the COVID-19 pandemic. The main theoretical contribution of this paper is that this study proposes a model that explains how the different elements of strategic sustainability behavior and innovation types that focus on the cluster business into the model affect the business performance, business sustainability, and business survival of the cluster business of agribusiness-based MSMEs during the COVID-19 pandemic.
Determinan Kinerja Guru di Kabupaten Aceh Utara melalui motivasi sebagai variable intervening Kussyeri, Kussyeri; Matriadi, Faisal; Ikramuddin, Ikramuddin
J-MIND (Jurnal Manajemen Indonesia) Vol 6, No 2 (2021): J-MIND Jurnal Manajemen Indonesia, Desember 2021
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (799.816 KB) | DOI: 10.29103/j-mind.v6i2.5089

Abstract

This study analyzes several variables that affect teacher performance in North Aceh. The variable that wants to be disclosed is Competence. Respondents in this study are 198 junior high school teachers in North Aceh. Leadership, motivation and their influence on teacher performance. The sampling method used is a saturated sample. The data analysis method used is Structural Equation Modeling (SEM) using AMOS 21 software. From the results of the study, it can be seen that the influence of competence on motivation is not significant, the influence of leadership on motivation is very significant. Meanwhile, the influence of competence on teacher performance is also very significant. Likewise, the influence of leadership on teacher performance is also significant. Motivation was also found to mediate the influence between Competence and Leadership on Teacher Performance. It is recommended to improve teacher performance, it is hoped that the leadership or principal of SMP Negeri in North Aceh Regency to improve teacher competence, improve leadership abilities and also increase motivation for teachers so that their performance will increase in the future.
Socialization Of Effective Learning And Savings From An Early Age To Elementary School Students Ahyar, Juni; Ikramuddin, Ikramuddin; Zulkifli, Zulkifli
Devotion : Journal of Community Service Vol. 3 No. 2 (2021): Devotion : Journal of Community Service
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/dev.v3i2.95

Abstract

First, the problem in Meunasah Teungoh Village, Simpang Keuramat District is about education, namely where the learning process in schools is still less effective and efficient. The teaching and learning process in two schools in Gampong Meunasah Teungoh, namely SD Negeri 5 Simpang Keuramat still tends to seem monotonous and boring. The children/students have not been able to catch what the teachers are saying, thus causing the process of delivering the material not to be well received by the children/students. This of course makes children's knowledge less and tends not to be able to apply it directly in society. Therefore, through the service in the form of effective learning socialization that we will do in the two schools, it makes the children/students more enthusiastic in learning and enthusiastic in receiving all the knowledge that we provide. Second, the problem in Gampong Meunasah Teungoh is the lack of awareness of children in cultivating saving from an early age. This is due to the lack of attention from parents and school institutions in providing knowledge and teaching about the importance of saving from an early age. Children tend to have a desire to spend the pocket money given by their parents quickly so that when an urgent situation comes, they have no savings. Therefore, we will conduct socialization activities on saving from an early age to children, by providing knowledge through games to them about the importance of saving from an early age.