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All Journal JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial Syntax Literate : Jurnal Ilmiah Indonesia Jurnal Abadimas Adi Buana Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi Jurnal Ilmiah Wahana Pendidikan Journal of Regional Economics Indonesia International Journal of Multidisciplinary Research and Literature (IJOMRAL) Formosa Journal of Science and Technology (FJST) Journal of Business Management and Economic Development INCIDENTAL : JOURNAL OF COMMUNITY SERVICE AND EMPOWERMENT
Wijaya, Riko Setya
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Journal : INCIDENTAL : JOURNAL OF COMMUNITY SERVICE AND EMPOWERMENT

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PENINGKATAN PEMANFAATAN E-COMMERCE SEBAGAI UPAYA PENGEMBANGAN USAHA MIKRO, KECIL, DAN MENENGAH DALAM PROGRAM KKNT-MBKM DI KELURAHAN RUNGKUT TENGAH, KECAMATAN GUNUNG ANYAR, KOTA SURABAYA Rohman, Muhammad Handi; Taufiq, M.; Wijaya, Riko Setya
INCIDENTAL : Journal Of Community Service and Empowerment Vol 2 No 01 (2023): INCIDENTAL : Journal Of Community Service and Empowerment
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM Azramedia indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/incidental.v2i01.723

Abstract

This journal aims to discuss the importance of utilizing e-commerce in the development of micro, small, and medium enterprises (MSMEs) in the KKN program. E-commerce has become a global phenomenon that allows businesses to reach a wider market and improve their operational efficiency. However, there are still many MSMEs that have not maximized the potential of e-commerce. Therefore, this study was conducted to analyze the factors that influence the use of e-commerce by MSMEs and the strategies that can be implemented in the KKN program to increase the use of e-commerce by MSMEs. The research methods used in this journal are literature studies and case studies. Literature studies were conducted to gain a comprehensive understanding of the concept of e-commerce, its benefits for MSMEs, and the factors that influence its utilization. In addition, case studies were conducted involving a number of MSMEs participating in the KKN program. Data was collected through interviews and observations of these MSMEs. The results showed that factors such as limited access to technology, lack of knowledge and skills about e-commerce, and security and privacy concerns are some of the major barriers to the utilization of e-commerce by MSMEs. Therefore, the recommended strategies in the SCS program include providing training and mentoring for MSMEs in e-commerce utilization, developing more affordable and accessible technology infrastructure, and raising awareness about the benefits of e-commerce and data protection measures. This journal is expected to provide a better understanding of the importance of e-commerce utilization in the development of MSMEs in the SCS program. By implementing the suggested strategies, it is expected that MSMEs can improve their operational efficiency, reach a wider market, and contribute to local economic growth. Keywords: E-commerce, micro, small and medium enterprises, KKN, training, technology infrastructure
Co-Authors Adiarti, Yuanita Soca Adiba, Anggita Farah Anggraeni, Eka Sulistya Aprilia, Ega Arief Bachtiar Asfar, Mirza Aldhia Azzahra, Aulia Rachma Chusnul Chotimah Dinata, Aldo Prayoga Duarsa, Fabella Aprilia Harijani, Wiwik Sri Imaningsih, Niniek M. Taufiq Maharani, Rizka Widya Marseto, Ec. Marseto, Marseto Marseto, Marseto Setya Maulana, Mirza Hisyam Oktavia, Kinanti Prameswari, Cindy Ashilah Putut, Nabiilah Faadiyah Rachmadani, Andana Prawitra Ramadhania, Faiza Eka Remario, Juan Rohman, Muhammad Handi Rusydan, Raden Muhammad Sri Wiyatiningsih Taufiq, M Umairoh, Novita Wahyu Santoso Zayani, Avivatul Zulfalinda, Azzahra