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Maula, Nurkholifatul
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Journal : Creative Research Journal

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MARKETING STRATEGY AT START-UP COMPANY IN EDUCATION FIELD AT CV.BIG EDU INDONESIA Maula, Nurkholifatul
Creative Research Journal Vol 5, No 02 (2019)
Publisher : Badan Penelitian dan Pengembangan Daerah (BP2D) Provinsi Jawa Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (235.191 KB) | DOI: 10.34147/crj.v5i02.221

Abstract

Seeing the development of startups in Indonesia which is quite rapid and has expanded equally to all regions in Indonesia. However, looking at startups in the field of Edutech or education that do not exist as e-commerce startups, it has its own challenges for Indonesia. There is a startup company Edutech that is quite unique, which is engaged in research, namely CV. Big Edu Indonesia. This study aims to answer three questions, namely: business model CV. Big Edu Indonesia, marketing strategies and their impact. This research uses a qualitative descriptive approach, Miles and Huberman analysis, with in-depth interview techniques. CV. Big Edu Indonesia has research and school consulting services, and there is a Research Plan Book product. The strategies used are: content marketing on Instagram, LinkedIn, and Blogs; Opening volunteers in several areas, holding Student Ambassadors in various areas, building a Big Edu Project community on WhatsApp and Facebook, holding online discussions every month by inviting reliable speakers, and conducting short training in schools. The impact of this strategy is to increase the number of online discussion participants.
ONLINE LEARNING DILEMMA: A CASE STUDY AT ISLAMIC BOARDING SCHOOL BABAKAN, CIWARINGIN, CIREBON - WEST JAVA Maula, Nurkholifatul
Creative Research Journal Vol 6, No 2 (2020)
Publisher : Badan Penelitian dan Pengembangan Daerah (BP2D) Provinsi Jawa Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34147/crj.v6i2.279

Abstract

The existence of this pandemic provides many changes. One of them is changes in the field of education. One of them is in the pesantren environment, which faces quite complex challenges compared to regular schools. This study aims to identify teacher perspectives and school efforts in dealing with online learning. The method used in this study used a case study approach and was analyzed using qualitative analysis. The results of this study are that the teachers at one of the junior high schools at Pondok Pesantren Babakan have the perspective that the online learning process during this pandemic period is not effective. This is due to several things. Among them: limited use of gadgets in pesantren, facilities, the lack of teachers 'ability to use IT, and students' indiscipline. Based on the perspective of the teachers above, the schools within the pesantren have various efforts to increase the effectiveness of online learning, namely: using Hybrid Learning, providing free quotas for students and teachers, and providing space for teachers to peer learning in the use of IT.Keywords: Perspective, Effort, Online Learning, and Pandemic.
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