Cahyo, Heru
Unknown Affiliation

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

PENGARUH FAKTOR-FAKTOR ANTECEDENT DAN CONSEQUENCE PERCEIVED VALUE TRUST IN A BRAND DAN CUSTOMER SATISFACTION PADA UNIVERSITAS WIJAYAKUSUMA PURWOKERTO Budiyono, Kabul; Suwarno; Riyadiningsih, Hening; Cahyo, Heru
Majalah Imiah Manajemen & Bisnis Vol 13 No 1 (2016): Majalah Ilmiah Manajemen & Bisnis
Publisher : FEB UNWIKU PURWOKERTO

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (819.65 KB)

Abstract

This research was conducted at the Faculty of Economics UNWIKU Purwokerto titled: "Effect of Experiential Marketing Customer Satisfaction, Confidence, Commitment and Behavior Intention At the Faculty of Economics Unwiku Purwokerto" The purpose of this study was to determine the effect Experiental Marketing, to customer satisfaction, trust, commitment and behavior intention in the Faculty of Economics UNWIKU Purwokerto. The analytical tool used Structural Equation Modeling (SEM). From the research and data analysis we concluded that :Variable marketing Experental positive and significant effect on behavioral intention, the better the marketing experental increasing behavioral intention. Experental marketing positive and significant impact on consumer satisfaction, the better experental marketing increases consumer satisfaction. Consumer satisfaction is positive and significant impact on the trust, the better the customer satisfaction is increasing confidence. Belief positive and significant effect on behavioral intention, the better keprcayaan increasing behavioral intention. Consumer satisfaction is positive and significant effect on behavioral intention, the better the customer satisfaction has increased behavioral intention. Consumer satisfaction is positive and significant effect on commitment, the higher the customer satisfaction has increased as well commitment. Commitment positive and significant effect on behavioral intention, the higher the commitment is increasing as well behavioral intention. Based on the conclusion, where experental marketing has a significant influence on consumer satisfaction and also to behavioral intention, then the Faculty of Economics UNWIKU need to examine more deeply or redesigning policies connection in this case is related to experiential marketing including development of learning processes and administrative processes with the standard of service in the management of the college
PERKEMBANGAN USAHA UMKM SEBELUM DAN SESUDAH MENERIMA PEMBIAYAAN MURABAHAH PADA BMT BEN SEJAHTERA KECAMATAN KROYA KABUPATEN CILACAP Wiyarti, Reni; Cahyo, Heru; Nirmala, Nirmala
Majalah Imiah Manajemen & Bisnis Vol 15 No 1 (2018): Majalah Ilmiah Manajemen & Bisnis
Publisher : FEB UNWIKU PURWOKERTO

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (455.715 KB)

Abstract

The purpose of this study was to determine the development of micro, small and medium enterprises before and after receiving murabahah financing at BMT Ben Sejahtera Kroya. This research is quantitative research and the method is purposive sampling method. The population in this study were all members of the Murabahah Financing of BMT Ben Sejahtera Kroya is 150 members in 2017. The analysis technique in this study was the Wilcoxon Signed Rank test. Whereas, the data processing used the SPSS for Windows Release 22 program.The results of the research on sales turnover before and after receiving Murabahah financing are (Asymp.Sig. (2-tailed) of 0,000 where the value is less than the research critical limit of 0.05, income of -9.101 with ( Asymp. Sig. (2-tailed) of 0,000 where the value is less than the research critical limit of 0.05, profit equal to -8,791 with (Asymp. Sig. (2-tailed) of 0,000 where the value is less than the research critical limit of 0.05, meaning H1, H2 and H3 are accepted and H0 is rejected
PENDIDIKAN KEWIRAUSAHAAN SEBAGAI PEMEDIASI PENGARUH SELF EFFICACY TERHADAP ENTREPRENEUR INTENTION MAHASISWA PROGRAM STUDI MANAJEMEN UNWIKU PURWOKERTO Pujiastuti, Ratna; Cahyo, Heru
Majalah Imiah Manajemen & Bisnis Vol 17 No 1 (2020): Majalah Ilmiah Manajemen & Bisnis
Publisher : FEB UNWIKU PURWOKERTO

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (301.702 KB)

Abstract

This study to analyze the effect of Self efficacy on entrepreneurial education, to test the significance of the effect of self efficacy on entrepreneurial intention, the effect of entrepreneurship education on entrepreneurial intention, and entrepreneurial education in mediating the effect of self efficacy on entrepreneurial intention students in Management Study programs.The number of samples 75 respondens ,and the sampling technique using random sampling method. The analysis method uses regression and Sobel test. Based on the results of a simple regression analysis of the first model, the value of t-test of self-efficacy variables towards entrepreneurial intention (4,080) is greater than the value of ttable (1,993). From the results of a simple regression analysis of the second model, the value of the t test of the Self Efficacy variable towards entrepreneurship education (5,420) is greater than the value of the table (1,993). From the results of multiple regression analysis, the t test value of the entrepreneurship education variable (5.508) is also greater than the value of the table (1.993). Furthermore, based on the results of the mediation variable test with the Sobel test obtained t sobel value of (3.244) is greater than the value of the table (1.993). Thus, the first, second, third and fourth hypotheses in this study were accepted. Based on the results of data analysis, it can be concluded that Self Efficacy has a significant effect on entrepreneurship education. Self efficacy has a significant effect on entrepreneurial intention. Entrepreneurship Education has a significant effect on entrepreneurial intention. Entrepreneurship Education mediates the effect of Self Efficacy on entrepreneurial intention on Management students. Referring to these conclusions, it can be implied that as an effort to continuously improve entrepreneurial intentions, the management study program needs to implement appropriate policies related to entrepreneurship education. The ways that can be done include by continuing to improve the material provided in accordance with the contents of the syllabus, making entrepreneurial practice interesting so that this course pleases students.
PENGARUH STRUKTUR MODAL, UKURAN PERUSAHAAN DAN KEPEMILIKAN MANAJERIAL TERHADAP KINERJA PERUSAHAAN PADA PERUSAHAAN SEKTOR INDUSTRI BARANG KONSUMSI SUB SEKTOR MAKANAN DAN MINUMAN YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) PERIODE TAHUN 2014-2017 Prasetya Panjaitan, Hizkia; Cahyo, Heru; Murdijaningsih, Tjahjani
Majalah Imiah Manajemen & Bisnis Vol 16 No 1 (2019): Majalah Ilmiah Manajemen & Bisnis
Publisher : FEB UNWIKU PURWOKERTO

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (902.981 KB)

Abstract

This study aims to analyze the effect of capital structure, company size and managerial ownership on company performance. This research was conducted at companies in the food and beverage sub-sector consumer goods industry which are listed on the Indonesia Stock Exchange (BEI) for the period 2014-2017. The number of samples used was 40 samples in 4 years. The sampling technique was using purposive sampling method. The analytical tool used in this study using multiple regression analysis using the SPSS 23 application. The t-test analysis conducted shows that the hypothesis for the capital structure variable is statistically accepted. This means that the increase in the company's capital structure will decrease the company's performance. Therefore, the company management must pay more attention and improve its capital structure in order to improve company performance. Meanwhile, the hypothesis for the variables of company size and managerial ownership was rejected statistically because the test results were not significant to company performance. Even so, it is better for companies to still consider company size and managerial ownership in order to improve company performance. One way that can be done to improve company performance is to perform periodic evaluation actions consistently related to the company's ability to generate profits from its total assets.
PENGARUH FIRM SIZE, LEVERAGE, SALES GROWTH DAN CASH FLOW TERHADAP CASH HOLDING PADA PERUSAHAAN PROPERTY DAN REAL ESTATE YANG TERDAFTAR DI BURSA EFEK INDONESIA Murdijaningsih, Cahyani; Febrianti, Fajar; Cahyo, Heru
Majalah Imiah Manajemen & Bisnis Vol 18 No 1 (2021): Majalah Ilmiah Manajemen dan Bisnis (MIMB)
Publisher : FEB UNWIKU PURWOKERTO

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (809.428 KB)

Abstract

The purpose of this research was to partially test the significance effect of firm size, leverage, sales growth and cash flow on cash holding in property and real estate companies listed at the Indonesia Stock Exchange (IDX) periode 2015-2019. The population in this study is property and real estate companies listed at the Indonesia Stock Exchange (IDX) which amounts to 77 companies.  Purposive sampling used ad sampling technique, obtained 45 companies.  The analytical tool used in this study is panel data regression with fixed effect model and with the help of E-views 10. The result of the research showed that firm size had negative and significant  effect to cash holding. Leverage and cash flow had positive and significant  effect to cash holding while sales growth didn’t have significant effect to cash holding