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Journal : Jurnal Ilmu Komunikasi Balayudha (JIKOBA)

DINAMIKA CITRA CALON PRESIDEN RI 2024 DALAM KONTESTASI POLITIK Syaifullah, Jahid; Agung Wibiyanto; Ali Arif Setiawan
Jurnal Ilmu Komunikasi Balayudha Vol. 4 No. 2 (2024): JIKOBA (Jurnal Ilmu Komunikasi Balayudha)
Publisher : Program Studi Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas Sumatera Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56869/jikoba.v4i2.557

Abstract

The political competition in Indonesia is quite dynamic and is also heating up towards 2024, especially from the competing candidates for the Indonesian presidency, such as Ganjar Pranowo, Prabowo Subianto and also Anies Baswedan. The purpose of this article is to review the dynamics of the image of the 2024 RI presidential candidate in political contestation. The method used is qualitative with descriptive analysis, where the data obtained is processed and reduced and analyzed to become an article. The findings state that the dynamics of the image of the 2024 Republic of Indonesia presidential candidate include personal images of Ganjar Pranowo, Prabowo Subianto and Anies Baswedan, images in issues of sustainability and issues of change, Anies Baswedan "held hostage" by identity politics, President Jokowi's legacy competition among sustainability groups, Ganjar's image as a barrier Pranowo as "party official", All Jokowi Mens, Prabowo Subianto's calm politics, battle between king makers, volunteer political pattern. Keywords: Image Dynamic, RI 2024 presidential candidate, Political Contest.
AKTIVASI OPTIMASI INSTAGRAM BUSINESS ALBANNA.ID DALAM MEMBANGUN BRAND FASHION MUSLIM DI MASYARAKAT KABUPATEN KARANGANYAR Dani, Jeratallah Aram; Syaifudin, Makmun; Syaifullah, Jahid
Jurnal Ilmu Komunikasi Balayudha Vol. 4 No. 2 (2024): JIKOBA (Jurnal Ilmu Komunikasi Balayudha)
Publisher : Program Studi Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas Sumatera Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56869/jikoba.v4i2.573

Abstract

Instagram marketing is a marketing strategy that uses the social media platform Instagram as a tool to promote businesses, brands and products to audiences. The focus of this research is to reveal Albanna.id's promotional strategy using the social media Instagram. With a case study approach, this research will reveal the steps taken by albanna.id, as the object of research. Primary data was obtained through interviews with the owner and documentation of albanna.id Instagram displays in promotional and sales activities. Secondary data is obtained through observations and observations as well as additional information from the albanna.id admin in each posting plan that has been created and determined with the owner. The results of this research are, albanna.id in making sales on Instagram social media uses the features provided by Instagram, the features used are nametag, pin feed, Instagram highlight, Instagram live, music in feed, insight, auto reply , and hashtags. Keywords: Instagram, Optimization, Promotion