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Tarmidi, Didi

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Author-ID : 1555128

Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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The Effect OF Brand Image and Customer Perceived Value On Telkomsel's Brand Loyalty Tarmidi, Didi; Fauziah, Nurul
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 5 No. 8 (2022): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

This study aims to determine the influence of Brand Image and Customer Perceived Value on Brand Loyalty on Telkomsel. The sample in this study was 100 respondents. The data used are primary data analyzed using multiple linear regression equations, hypothesis tests (t-test and f test), and coefficient of determination (R2). The results of the study obtained Y = 3.381 + 0.170X1 + 0.387X2. A constant of 3,381 Brand Loyalty before being influenced by Brand Image and Customer Perceived Value towards Brand Loyalty at Telkomsel. The calculation result shows the value of R2 = 0.426. This means that 42.6% of the variation in the rise and fall of Brand Loyalty is influenced by the variables Brand Image and Customer Perceived Value. While the remaining 57.4% was influenced by other variables that were not found in this study.

The Influence Of Influencer Credibility and Price On Purchase Intention: A Study On Billionaire's Project's Fashion Products Tarmidi, Didi; Mardhiyah, Adella Khairunnisa
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 5 No. 8 (2022): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

The more advanced the development of technology, the wider and easier information that can be sought by the public so that it can provide new information and even new behaviors, including buying behavior towards a product. Billionaires Project as a businessman in the Fashion Industry engaged in digital marketing must be sensitive to consumer buying behavior patterns, especially on things that can increase buyer interest. This research focuses on two variables owned by Billionaire's Project, namely The Credibility of Influencer Arief Muhammad and Price which is quite competitive in his class because it is not the cheapest nor the most expensive. The research methods used in this research are quantitative methods with descriptive types of research. Sampling is done with the nonprobability sampling technique used is purposive sampling with a total of 400 respondents who know billionaire's project fashion products. While the data analysis techniques used are descriptive analysis and multiple linear regression analysis. The results of the study based on descriptive analysis for influencer credibility variables are already in the category of very good at 88%, price variables are already in the category of very good at 89%, and the re-buy interest variable is already in the excellent category of 89%. Influencer credibility and price had a positive and significant effect on buying interest with a magnitude of influence of 30.3% and the remaining 69.7% influenced by other factors that were not studied.

Perceived Value and Perceived Quality on Repurchase Intention: The Case Study Of Spotify in Bandung Tarmidi, Didi; Santoso, Anton Budi; Marinda, Vina Silviani; Amalia, Shendy
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 5 No. 8 (2022): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

The rapid development of digital music applications in Indonesia is an opportunity for digital music application providers to meet the needs and desires of the community. One of them is the Spotify app. The problem is based on the number of Spotify Freemium users than Spotify Premium and the start of many new digital music applications that are starting to emerge, this is a challenge for Spotify is increasing its repurchase intention. The research method used in this study is a quantitative method with a descriptive type of research. Sampling was carried out using a non-probability sampling technique used was purposive sampling with a total of 400 respondents using the Spotify application in Bandung City. Meanwhile, the data analysis techniques used are descriptive analysis and multiple linear regression analysis. The results of the study based on descriptive analysis for the perceived value variable are already in the excellent category by 89%, the perceived quality variable is already in the excellent category by 88%, and the intention repurchase variable is already in the excellent category by 89%. Perceived value and perceived quality have a positive and significant effect on repurchase intention with a magnitude of influence of 48.1% and the remaining 51.9% influenced by other factors that were not studied.

The Effect of Promotion, Customer Relationship Management and Brand Satisfaction on Customer Loylity: Netflix Indonesian Tarmidi, Didi; Irgandi, Dimas Harvid
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 5 No. 9 (2022): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

The development of the video-on-demand industry has made many new players want to jump right in, which was originally just a movie vendor to Netflix, now it is a competitor such as Disney+ Hotstar, HBO, and Amazon Video Premiere, VIU, & Vidio. The Information reported that 60 percent of subscribers canceled Netflix subscriptions in Q4 2021 and in Q1 2022 Netflix lost 200,000 subscribers and is projected to lose 2.5 million subscribers by 2022. This study aims to determine how sales promotion, CRM, & Service Innovation affect customer loyalty. The research method used in this study is a quantitative method with multiple regression analysis. The population in this study were people who had been or were using the Netflix service. The sampling technique used in this study was Nonprobability sampling and the size of the sample in this study was calculated by Bernoulli's formula with a total of 100 respondents, with the SPSS25 for Windows test tool. The results showed that promotion, customer relationship management, and brand satisfaction affect Netflix customer loyalty. The magnitude of the influence of promotion, service innovation, and brand satisfaction on customer loyalty is 37%.

Co-Authors Amalia, Shendy Hendiarto, R Susanto Irgandi, Dimas Harvid Mardhiyah, Adella Khairunnisa Marinda, Vina Silviani Nurul Fauziah Prahmana, Anggi Santoso, Anton Budi Sunjana, Sunjana Taruna, Indra

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