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ANALISIS STRATEGI PEMASARAN PADA PT GOJEK INDONESIA Yunita, Yunita; Kumbara, Vicky Brama; Andri Wijaya, Ronni
Jurnal Ilmu Manajemen Terapan Vol 1 No 6 (2020): Jurnal Ilmu Manajemen Terapan (Juli 2020)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jimt.v1i6.198

Abstract

Trends motorcycle online has increased in recent years with the increasing need for fast transportation in Jakarta. Ease and speed of motorcycles message via applications and the speed of travel (travel time) becomes a key factor many motorcycle enthusiasts online. Gojek as pioneers face challenges in maintaining quality service and win the competition. The marketing strategy is one way to determine the competitiveness of each force. Effective Use of SWOT can play an important role in determining the marketing strategy, in order to know the strengths, weaknesses, opportunities and threats faced by enterprise IT in maintaining the viability and continuity of the company. Issues to be resolved in this research is How to determine the internal and external factors which will affect the company's strategy and determine appropriate marketing strategy planning for Gojek. The research was conducted using the method of analysis of IFAs to analyze the internal factors, the analysis of EFAS to external factors, then, input into the model kuantittif ie SWOT matrix. Results of the analysis showed that, based on internal strengths and weaknesses, opportunities and external threats, four sets of strategic alternatives that may be taken by the manager of the company in the face of increasingly competitive. Standard nomenclature should be used and abbreviations should be avoided. No literature should be cited. The keyword list provides the opportunity to add keywords, used by the indexing and abstracting services, in addition to those already present in the title. Judicious use of keywords may increase the ease with which interested parties can locate our article
PENGARUH TINGKAT QUALITY OF WORK LIFE (QWL), DAN KNOWLEDGE MANAGEMENT TERHADAP ORGANIZING CITIZENSHIP BEHAVIOR (OCB) DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING PADA PT. GRAINDO MEDIATAMA Suriyana, Nofsri; Andri Wijaya, Ronni; Brama Kumbara, Vicky
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol 1 No 2 (2020): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Juli)
Publisher : DINASTI REVIEW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v1i2.320

Abstract

Penelitian ini bertujuan untuk menganilis dan mengestimasi Pengaruh Tingkat Quality Of Work Life (QWL), dan Knowledge Management Terhadap Organizing Citizenship Behavior (OCB) dengan Kepuasan Kerja Sebagai Variabel Intervening Pada PT. Graindo Mediatama Barat. Teknik pemilihan sampel menggunakan random sampling dan diperoleh sebanyak 34 responden yaitu karyawan PT. Graindo Mediatama Padang. Teknik analisis data menggunakan analisis regresi berganda menggunakan SPSS 21.0. Berdasarkan hasil uji hipotesis secara parsial dapat disimpulkan bahwa Quality of Work Life (QWL) tidak berpengaruh terhadap Organisational Citizenship Behaviour. Knowledge Management secara parsial berpengaruh positif dan signifikan terhadap Organisational Citizenship Behaviour. Quality of Work Life (QWL), dan Knowledge Management secara simultan berpengaruh positif dan signifikan terhadap Organisational Citizenship Behaviour. Quality of Work Life (QWL) tidak berpengaruh terhadap Organisational Citizenship Behaviour melaui Kepuasan Kerja. Knowledge Management secara parsial berpengaruh positif dan signifikan terhadap Organisational Citizenship Behaviour melaui Kepuasan Kerja. Dan Kepuasan Kerja secara parsial berpengaruh positif dan signifikan terhadap Organisational Citizenship Behaviour pada PT. Graindo Mediatama Padang.
DIVIDEN PAYOUT RATIO MELALUI PROFITABILITAS: ANALISIS STRUKTUR MODAL, ARUS KAS BEBAS DAN LABA PER LEMBAR SAHAM PADA PERUSAHAAN MANUFAKTUR DI INDONESIA Yamasitha, Yamasitha; Andri Wijaya, Ronni; Elfiswandi, Elfiswandi; Zefriyenni , Zefriyenni
Jurnal Ekonomi Manajemen Sistem Informasi Vol 2 No 6 (2021): Jurnal Ekonomi Manajemen Sistem Informasi (Juli 2021)
Publisher : DINASTI PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jemsi.v2i6.615

Abstract

Penelitian ini bertujuan unntuk menguji seberapa besar dividen payout ratio melalui profitabilitas: analisisis struktur modal arus kas bebas dan laba per lembar saham. Populasi penelitian ini sebanyak 167 perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia (BEI) dengan sampel penelitian sebanyak 109 perusahaan selama tahun 2015-2019. Penelitian ini menggunakan purposive sampling. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis regresi linear berganda. Dari penelitian ini diperoleh kesimpulan sebagai berikut: variabel dividen payout ratio melalui profitabilitas: analisisis struktur modal arus kas bebas dan laba per lembar saham menunjukkan hasil yang berpengaruh signifikan terhadap Dividen Payout Ratio, Struktur Modal dan Arus Kas Bebas yang dimoderasi oleh Profitabilitas , memiliki pengaruh yang signifikan terhadap Dividen Payout Ratio. dan Laba Per Lembar Saham yang dimoderasi oleh Profitabilitas menunjukkan hasil yang tidak memiliki pengaruh signifikan terhadap Dividen Payout Ratio. Besarnya determinasi (Adjusted R2) adalah sebesar 63% dipengaruhi oleh variabel independen, sedangkan sisanya sebesar 37% diterangkan oleh variabel lain yang tidak diajukan didalam penelitian.
THE EFFECT OF HUMAN RELATION, LOCUS OF CONTROL AND ORGANIZATIONAL CULTURE ON OCB WITH CONSUMER SATISFACTION AS INTERVENING VARIABLES (STUDY CASE AAT PT SUKA FAJAR, VETERAN PADANG) Suriyana, Nofsri; Nandan Limakrisna; Andri Wijaya, Ronni
Dinasti International Journal of Digital Business Management Vol 2 No 1 (2020): Dinasti International Journal of Digital Business Management (December 2020)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v2i1.639

Abstract

The purpose of this study is to determine the influence of Human Relations, Locus Of Control, and Organizational Culture on OCB with Customer Satisfaction. The method of collecting data analysis uses a questionnaire, with a sample of 50 respondents. The data analysis method used is multiple linear regression. The result shows that Human Relations has positive and significant effect on customer satisfaction, with significant level of (0.014 <0.05). Locus of Control has significant effect on customer satisfaction, with significant level (0.038 <0.05). Organizational culture has significant effect on customer satisfaction, with significant level (0.016> 0.05). Human Relationship has significant effect on Ocb, with significant level (0.047 <0.05). Finally, the writer suggests that the company PT Suka Fajar Company increase the way of service for customer satisfaction or improve the way products sold to consumers, or increase competition in sales so that consumers feel satisfied with the company. Furthermore, enhance the way of marketing in a way that attracts customers to the company.