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Psycho-cultural Dynamics of Mataram Javanese Shopping Orientation Nugrohadi, Gratianus Edwi; Tulipa, Diyah; Ardhanari, Margaretha
Mediterranean Journal of Social Sciences Vol. 10 No. 6 (2019): November 2019
Publisher : Richtmann Publishing

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Abstract

Cultural diversity influences various behaviours in Indonesia. One of them is about the consumption pattern of the society. The formed ethnic identity and their interaction with other cultural groups can create new patterns of behaviour in consumption. For this reason, the scientific research on how ethnic identity and their cultural interactions affect shopping orientation is needed. This research was conducted with a qualitative approach by using a phenomenological model. The informants were chosen purposively with the main criteria: Javanese consumers that very affected by Mataram cultures. The data collection use semi-structured interview and observation models. Then, the collected data is analysed thematically with an inductive model (inductive thematic analysis) after being validated communicatively, argumentatively and ecologically. The results of this study stated that the shopping orientation of informant is utilitarian (based on the needs, benefits, and usefulness). The utilitarian shopping orientation is qualitatively influenced by intrapsychic aspects of the family, as well as the extrapsychic aspects. The intrapsychic aspects pointed out three thematic categories, namely: family background, education in the family, and value systems that are internalised in the family, while the extrapsychic aspect also pointed out three thematic categories, namely: environment (friendship, living area, and workplace), media and gender. Then, the interactive dynamics of utilitarian shopping orientation are manifested in the form of shopping behaviour at various retail formats.
Pelatihan Dan Pendampingan Digital Marketing pada UMKM Industri Olahan Hasil Laut di Kelurahan Sukolilo Baru, Kenjeran Surabaya Margaretha Ardhanari; Gratianus Edwi Nugrohadi; Monica Ajeng Erwita
LOYALITAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2021): November 2021
Publisher : IAI Darussalam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30739/loyalitas.v4i2.1257

Abstract

Crackers made out of Seafood are a typical product produced by SMEs in the Kenjeran area of Surabaya. This product is a product that is always sought after by local residents and tourists, when visiting Surabaya, as well as tourist destinations in the Kenjeran area. But since the pandemic, the sales of these SMEs have decreased, due to the social restrictions imposed by the government. In order to reactivate the opportunities and capabilities of the SMEs in the marine product processing industry after the COVID-19 pandemic, a new breakthrough is needed regarding marketing efforts that can increase sales. It is because of this SMEs still use the conventional method, which is just waiting for costumers to come and buy, while the products sold have a limited shelf life. Based on the problems faced by this SMEs, the community service team designed training and assistance using a service learning strategy that aims to: (a) Provide an understanding of the need to change the perspective on using technology to market products; (b) Introducing various social media and market places that can be used to market products; (c) Provide orientation on free promotional media to the creation of product accounts on promotional media; (d) Making product photos with cellphone cameras for media content; (e) Writing and uploading short content on photo images on social media. The result of community service is the ability and skills of the small-medium enterprises in marketing products digitally, namely through social media and market places
Phenomenology Study of the Socio-Economic Strengthening of the Mentawai Indigenous Peoples Margaretha Ardhanari; Gratianus Edwi Nugrohadi; Sebastiana Viphindrartin
MediaTrend Vol 16, No 1 (2021): MARET
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/mediatrend.v16i1.9820

Abstract

Regional development, which is an integral part of national development, is aimed more at matters of improving the quality of society, optimal economic growth, expansion of the workforce, and improvement of people's standards of living, for the sake of prosperity. This well-being is understood more holistically, which covers both economic and psychological well-being. One strategy that can be taken is to use the empowerment model. The articulation of this concept in indigenous peoples' context, which is still widely found in Indonesia, assumes a useful model and is ready to be implemented. This study tries to answer these questions. All of which are formulated based on the experience of researcher involvement for two and a half years. It used a qualitative approach to the phenomenological model. Research participants were determined by setting specific criteria (purposive). Data obtained through a process of depth interviews, focus group discussions (FGD), and structured observations which are then processed using inductive thematic analysis after going through a process of communicative and argumentative validation. The results of this study state that the efforts to empower indigenous peoples (specifically the Mentawai people) are realized through a local kinship system (muntoghat), which is also called uma. Because of the large number of muntoghat, the empowerment effort was then followed up using a broader local kinship system called inter-uma. In this uma and inter-uma, the participants are empowered socially, and economically (socio-economic). The process is then followed up with social and juridical institutionalization, and also the development of networks, involving business people, government, academics, and other independent institutions.
PENDAMPINGAN PACKAGING DAN BRANDING PADA UMKM PRODUK KHAS OLAHAN HASIL LAUT DI KELURAHAN SUKOLILO BARU – KENJERAN, SURABAYA Margaretha Ardhanari; Gratianus Edwi Nugrohadi
Jurnal Pengabdian Masyarakat Applied Vol 1 No 1 (2022): JPMA Volume 1 Number 1 Year 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1019.635 KB) | DOI: 10.19184/jpma.v1i1.31415

Abstract

Pandemi Covid-19 yang melanda Indonesia sangat berdampak terhadap usaha UMKM terutama yang memiliki produk tidak tahan lama. UMKM produk khas olahan hasil laut yang berada di Kelurahan Sukolilo Baru merupakan salah satunya. Hal ini disebabkan karena UMKM hanya menjual secara konvensional yaitu menunggu konsumen datang dan membeli. Karena penyimpanan dan pengemasan produk belum baik maka produk yang tidak terjual mengalami kerusakan, berakibat semakin memperparah kerugian. Maka kegiatan abdimas ini bertujuan untuk memperpanjang usia produk melalui packaging yang baik dan untuk mengembalikan penjualan yang hilang dilakukan branding produk maupun destinasi.
PELATIHAN DAN PENDAMPINGAN UNTUK PENGUATAN KELEMBAGAAN UMKM DI KELURAHAN SUKOLILO BARU, KENJERAN, SURABAYA Gratianus Edwi Nugrohadi; Margaretha Ardhanari
PeKA: Jurnal Pengabdian Kepada Masyarakat Vol 6, No 1 (2023): Juni
Publisher : LPPM, Universitas Katolik Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/peka.v6i1.4788

Abstract

Pemilihan topik kegiatan pengabdian kepada masyarakat yang dijalankan saat ini berangkat dari keprihatinan terhadap keberadaan para pelaku usaha, terutama yang mengolah dan menjual produk kerupuk hasil laut, yang berada di Kelurahan Sukolilo Baru, Kenjeran, Surabaya. Sejak adanya Covid-19, hal yang paling dirasakan oleh para pelaku usaha ini adalah penurunan volume penjualan. Para pelaku UMKM hanya menggunakan format toko (konvensional) untuk memasarkan produknya yaitu hanya menunggu pembeli untuk datang ke toko sedangkan produk yang dihasilkan memiliki daya tahan yang tidak lama (mudah rusak). Oleh karena itu, dibutuhkan terobosan baru agar usaha ini dapat terus berjalan.  Program Abdimas ini bekerjasama dengan 15 mitra UMKM produk kerupuk olahan hasil laut yang ada di Kelurahan Sukolilo Baru, Kecamatan Bulak, Kota Surabaya. Solusi yang ditawarkan pada para mitra adalah: peningkatan nilai produk melalui perolehan NIB, PIRT dan sertifikasi Halal. Dalam pelaksanaannya, kegiatan abdimas ini melibatkan mahasiswa. Sampai dengan kegiatan pengabdian pada masyarakat ini berakhir, luaran yang dicapai adalah UMKM mitra sudah mampu melakukan pengemasan produk lebih baik, memiliki label dan merek produk, 3 mitra UMKM mampu mendaftarkan NIB versi baru dan 2 mitra memperoleh PIRT dan siap untuk mengajukan sertifikasi Halal.