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Journal : Jurnal Pendidikan Geografi Unpatti

Economic Potential Development of Home Industries in Gunung Tanjung District, Tasikmalaya Regency Alfauzan, Fauzi; Marjan, Imam; Fatika, Fedora Firda; Dzaqiah, Meila Nazwa; Abidin, Sindy Ardianty; Agnia, Siti Ardianty; Astuti, Yani Sri; Indrianeu, Tineu
Jurnal Pendidikan Geografi Unpatti Vol 2 No 1 (2023)
Publisher : Program Studi Pendidikan Geografi FKIP Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/jpguvol2iss1pp67-79

Abstract

This study aims to find a problem (1) in the marketing of bananas. (2). Where the development of home industry industry (3) in the village tanjungsari does not go smoothly. The management economy that began to decline due to pandemic factors resulted in this banana sale marketing decreased. The industrial home in the village of Tanjungsari was initially a place to make the income of the community. This industrial home has a huge influence on the well-being of the surrounding communities. The existence of this industrial home has a huge challenge: market access and lack of product promotion that causes sales to decline. This banana industry must have a new strategy in dealing with this. This marketing needs the help of the society era 5.0 (4) that can help in such marketing through millennials and generation z (5). Qualitative research is a research process to understand human or social phenomena by creating a comprehensive and complex picture that can be presented in words, reporting detailed views obtained from informing sources, and performed in a natural setting.
Development Strategy for the Astana Gede Edu-Tourism Site in Kawali District, Ciamis Regency, West Java Efendi, Muhamad Fauzi; Habsah, Ajeng Putu; Yuliana, Aneu Rizky; Putri, Yola Dwi; Fahrudin, Chepy; Astuti, Yani Sri
Jurnal Pendidikan Geografi Unpatti Vol 2 No 1 (2023)
Publisher : Program Studi Pendidikan Geografi FKIP Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/jpguvol2iss1pp59-66

Abstract

Development is an effort to achieve integration by using and utilizing available resources. One area with good educational potential is the Kawali District, Ciamis Regency. The potential used is in the form of a cultural heritage area based on a historical approach from the saga of the Galuh kingdom at the Pasundan level through the artifacts. Therefore, this research studies the strategy for developing tourism objects at the Astana Gede Site in Kawali District, Ciamis Regency, West Java. The method used in this research is a qualitative approach. Data collection techniques to support research were obtained through field observations, literature reviews, and documentation studies. The analysis uses a SWOT matrix analysis to determine the strengths, weaknesses, threats, and potential of various internal and external influences on the object being studied. This research aims to explain the tourism development strategy at the Astana Gede Site towards optimal development. The study results show that internal and external influences significantly develop these cultural heritage sites. In addition, the urgency of developing these attractions benefits the economy, education, and tourism.