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All Journal Hasanuddin Economics and Business Review Journal of Training and Community Service Adpertisi
Tajibu, Muhammad Jibril
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Humanities Economics, Econometrics & Finance Education Other

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Journal : Hasanuddin Economics and Business Review

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The Purchase Decision of Halal Labeled Products Based on Brand Awareness and Brand Image for Bugis-Makassar Consumers Karim, Kasnaeny; Tajibu, Muhammad Jibril
Hasanuddin Economics and Business Review VOLUME 6 NUMBER 1, 2022
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v6i1.5085

Abstract

The study aimed to investigate how brand awareness and brand image influence the purchasing decisions of Bugis-Makassar consumers in Makassar City when buying halal products, given the competitive market and the increasing availability of foreign products. The study utilized a questionnaire distributed to 100 respondents using purposive sampling. The data collected was analyzed using multiple linear regression. The study found that both brand awareness and brand image had a positive and significant impact on the purchasing decisions of Bugis-Makassar consumers when buying halal products. Furthermore, brand awareness and brand image had a significant impact on the purchasing decisions of halal products when analyzed simultaneously. The R value of 51.9% indicates that brand awareness and brand image variables have a strong influence on the purchasing decisions of halal products. The findings of this study have significant implications for businesses operating in the halal product market. Companies should prioritize building brand awareness and creating a positive brand image to attract and retain customers in the competitive market. Furthermore, companies should understand the unique needs and preferences of the Bugis-Makassar community to tailor their marketing strategies accordingly.
Product Competitiveness and Market Penetration in South Sulawesi: Mapping of Leading Export Commodities Reviane, Indraswati Tri Abdi; Paddu, Abdul Hamid; Tajibu, Muhammad Jibril
Hasanuddin Economics and Business Review VOLUME 5 NUMBER 3, 2022
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v5i3.3407

Abstract

This study analyzes the competitiveness and market penetration of the leading export commodities of South Sulawesi. The Klassen typology and Export Product Dynamic method used to map the leading export commodities based on the competitiveness, market penetration power, and export dynamic of each commodity. This study focuses on measuring competitiveness and market penetration of each leading export commodity by using the "Revealed Comparative Advantage" and "Index of Export Market Penetration" indicators.This study also aims to analyze the determinants of competitiveness and market penetration of these leading export commodities, as well as their ability to encourage increased economic prosperity and create an effective and harmonious business environment in South Sulawesi.This study found that are Nickel, Lac, Fish, and Cocoa are leading export commodities of South Sulawesi which have very strong competitiveness and high market penetration. Meanwhile, the leading export commodities of South Sulawesi which have very strong competitiveness but moderate market penetration are Salt, then commodities have strong competitiveness and moderate market penetration are Coffee, Preparations of Meat and Fish, and Residues from food industries. Furthermore, Fruits; Oil Seeds; and Sugars are commodity that have strong competitiveness but low market penetration. There are six commodities in rising star position and five commodities in a loss opportunity position.
The influence of emotional motives on the decision to use a credit card Karim, Kasnaeny; Tajibu, Muhammad Jibril
Hasanuddin Economics and Business Review VOLUME 5 NUMBER 2, 2021
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v5i2.2951

Abstract

The purpose of this study was to analyze the influence of emotional motives consisting of personal factors and psychological factors on consumer decisions to use credit cards. This study involved 100 respondents, with a sampling technique based on purposive sampling. The questionnaire was distributed to respondents according to the research criteria, namely being customers of credit card users in banks in the city of Makassar, which were further analyzed using the Multiple Linear Regression model, which will test variables from emotional motives, namely personal factors, and psychological factors, on the decision to use credit cards. . The results showed that personal factors had a significant positive effect on the decision to use a credit card, while psychological factors also showed a significant positive effect on the decision to use a credit card. Thus, people in the city of Makassar use credit cards based on the encouragement of emotional motives consisting of personal factors and psychological factors.
Co-Authors Kasnaeny Karim, Kasnaeny Mustari, Bakhtiar Paddu, Abdul Hamid Reviane, Indraswati Tri Abdi Siswadarma, Baso