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Journal : Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi

The Influence Of Product Innovation And Price Perceptionon Purchasing Decisions For Luxcrime Cosmetics (Survei of Luxcrime Cosmetics Consumers in Tasikmalaya City): Zahra, Anisa Nur; Lestari, Suci Putri; Patimah, Titin
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 1 No. 2 (2024): December
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jemba.v1i2.547

Abstract

This research aims to determine the influence of product innovation and price perception simultaneously on purchasing decisions for Luxcrime cosmetics. The partial influence of product innovation and price perception on purchasing decisions for Luxcrime cosmetics. The method used in this research is causal descriptive with a quantitative approach. With a research sample of 100 people as respondents from Luxcrime cosmetics consumers in the city of Tasikmalaya. The data used is primary data and secondary data. The analytical tool used in this research is multiple linear regression using the SPSS version 25 application. The results of simultaneous testing of product innovation and price perception have a significant effect on purchasing decisions. Partially, the product innovation variable has a significant effect on purchasing decisions, as well as the price perception variable partially has a significant effect on purchasing decisions.
The Effect Of E-Service Quality And E-Trust On Customer Satisfaction In PLN Mobile Application Users In The Rajapolah Customer Service Unit Area Lulu, Neng; Sutrisna, Arga; Patimah, Titin
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 1 No. 2 (2024): December
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jemba.v1i2.570

Abstract

The aim of this research is to determine the effect of e-service quality and e-trust on customer satisfaction among PLN mobile application users in the ULP Rajapolah area. The type of research used is quantitative research, with a sampling technique, namely non-probability sampling, with a total of 100 respondents. The data collection method in this research is a survey method using a questionnaire distributed to respondents online via google form. The data analysis technique in this research uses multiple linear regression analysis which is processed using SPSS 25. The results of this research show that the e-service quality variable has a positive and significant effect on customer satisfaction, the e-trust variable also has a positive and significant effect on customer satisfaction. Simultaneously, e-service quality and e-trust have a positive and significant effect on customer satisfaction of PLN Mobile application users in the ULP Rajapolah area.
Return On Equity Analysis Reviewed From Debt To Equity Ratio And Total Asset Turnover (Study On The Textile And Garment Sectors Listed On The IDX For The 2020 - 2022 Period) Melihatin, Melli; Yusnita, Rita Tri; Patimah, Titin
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 1 No. 2 (2024): December
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jemba.v1i2.577

Abstract

The aim of this research is to determine the simultaneous or partial influence of the Debt To Equity Ratio (DER) variable and the Total Asset Turnover (TATO) variable on Return On Equity (ROE). The population used in this research is the annual financial reports of the Textile and Garment sector listed on the Indonesia Stock Exchange for the 2020-2022 period. The method used in this research is quantitative research with a causal associative approach. The sample selection used was purposive sampling. The sample used is the annual financial report of the textile and garment sector listed on the Indonesia Stock Exchange for the 2020-2022 period. The data source in this research is secondary data in the form of audited financial reports obtained from www.idx.co.id. The data analysis technique used is panel data regression with the help of EVIEWS 12. Based on the research results, it is concluded that the debt to equity ratio and total asset turnover simultaneously have a significant effect on return on equity. Partially, the debt to equity ratio has a significant effect on return on equity, while total asset turnover does not have a significant effect on return on equity.
The Influence Of Compensation And Flexible Working Hours On The Perpormance Of Goride Driver Partners At PT. Gojek Indonesia (Survey Of Goride Driver Partners In The City Of Tasikmalaya): Sari Nurhayati, Barin Barlian, Titin Patimah Nurhayati, Sari; Barlian, Barin; Patimah, Titin
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 1 No. 2 (2024): December
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jemba.v1i2.591

Abstract

This research aims to determine the effect of compensation and flexible working hours on the performance of driver partners in Tasikmalaya City. The research method used is a quantitative descriptive analysis method. The population in this study were goride driver partners in the city of Tasikmalaya. The sample in this study amounted to 100 people using accidental sampling technique. Data collection was carried out by distributing questionnaires. The analysis technique used is multiple linear regression analysis. The results of this research show that compensation and flexible working hours have a simultaneous and significant effect on driver performance. Meanwhile, compensation has a partial and significant effect on performance, and flexible working hours have a partial and significant effect on the performance of driver partners in the city of Tasikmalaya.