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All Journal JURNAL MAKRO MANAJEMEN Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
Karimah, Zulfiniar Nur
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : JURNAL MAKRO MANAJEMEN

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ANALISIS MANAJEMEN OPERASIONAL PT INDOFOOD SUKSES MAKMUR TBK (ICBP) Cuandra, Fendy -; Karimah, Zulfiniar Nur; Rahmah, Ayu Fauzia; Kennedi, Efriza Shahara; Hendro, Hendro -
Makro : Jurnal Manajemen Dan Kewirausahaan Vol 8, No 2 (2023): Makro Jurnal Manajemen Dan Kewirausahaan
Publisher : Universitas Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53712/jmm.v8i2.2101

Abstract

Operational management of PT. Indofood Sukses Makmur Tbk (ICBP) in terms of managing quality, human resource management, supply chain management as well as the implementation of MRP and ERP are the subject of discussion to find out operational problems and strategies for dealing with them before, during and after the COVID 19 pandemic. The research was conducted using qualitative methods and using secondary data. The results of the research show that the strategies that can be pursued to solve these problems are by carrying out audits, using Six Sigma to manage quality, balancing the latest conditions in the new normal period and maintaining productivity and efficiency of work targets in human resources, using E SCM and Big Data in supply chain management, and continue to utilize the use of ERP in integrating all of the company's
PERANCANGAN KATALOG PRODUK PADA PERUSAHAAN IDCOCO INDONESIA Laulita, Nasar Buntu; Karimah, Zulfiniar Nur
Makro : Jurnal Manajemen Dan Kewirausahaan Vol 9, No 1 (2024): Makro Jurnal manajemen Dan Kewirausahaan
Publisher : Universitas Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53712/jmm.v9i1.2298

Abstract

The IDcoco Indonesia company, in running its business with a target market that already includes the international market, currently has various competitors because various companies have emerged that are engaged in the same field and sell similar products. Therefore it is very important to design marketing media, one of which is in the form of an attractive product catalog, which has more value and is effective for potential customers to make it easier for them to make purchasing decisions for IDcoco Indonesia products. Qualitative methods and primary data from interviews with informants and secondary data from previous studies are used as the basis for information in the designed product catalog. The results of the catalog design that has been carried out can finally provide detailed information regarding product descriptions, specifications, production capacity and shipping procedures and are presented with attractive visualizations using English as an international language so that the information presented can make it easier for potential customers both from within the country and abroad countries to make purchasing decisions for IDcoco Indonesia products.
Co-Authors Cuandra, Fendy - Hendro, Hendro - Kennedi, Efriza Shahara Laulita, Nasar Buntu Rahmah, Ayu Fauzia