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Wibowo, Finantyo Eddy
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Computer Science & IT

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Journal : Journal of Student Development Informatics Management (JoSDIM)

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Pengaruh Iklan dan Influencer di Aplikasi Tiktok Terhadap Minat Beli Konsumen (Studi Kasus Pada Mahasiswa STIS Al-Wafa Bogor) Salsabila, Syauqiah; Rahmawati, Desi; Wibowo, Finantyo Eddy
Journal of Student Development Informatics Management (JoSDIM) Vol 3, No 2: JoSDIM | Desember 2023
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/josdim.v3i2.5162

Abstract

The increasingly widespread use of Tiktok social media in adolescents in Indonesia will certainly greatly affect one of the stages of adolescent development, namely self-confidence. Having self-confidence is very important because a teenager will be able to assess himself and do a job effectively in his life. This study aims to determine the influence of pleasure perception, benefit perception, and ease of use perception on the intention to use the tiktok application This study used a quantitative approach with data collection methods through online questionnaires and was determined using non-probability purposive sampling methods. The data was obtained by distributing online questionnaires to 100 STIS Al Wafa students who used the Tiktok application. The results of this study will later show how much influence advertisements and influencers on the Tiktok application have on the buying interest of people who use the application. however, the perception of pleasure of Tiktok content has a positive and significant effect on the perception of benefits, perception of ease of use and intention to use the Tiktok application. The results of these findings can be used as a reference for future research. The main theory in this study uses the Technology Acceptance Model (TAM) which is used to explain the relationship between perception of pleasure, perception of benefits, perception of ease of use and intention to use. A limitation of this study is the intention variable to use the Tiktok application which shows that the R-Square score is 0.488 or 48.8% so that the variable is still not explained well and adequately by the antecedent variable. This study contributes to the literature on the topic of social media use by considering the variables of pleasure perception, benefit perception and ease in influencing the intention to use Tiktok.`
Pengaruh Kualitas Layanan Mobile Banking Terhadap Kepuasan Nasabah Bank Syariah Indonesia (Studi Kasus Pada Pegawai Al-Fityan Boarding School Bogor) Lestari, Devi; Wibowo, Finantyo Eddy; Muti, Ahmad
Journal of Student Development Informatics Management (JoSDIM) Vol 3, No 2: JoSDIM | Desember 2023
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/josdim.v3i2.5062

Abstract

Information technology and adult telecommunications are so fast that patterns of life and interhuman communication are affected, which information technology is know as the internet. Mobile Banking includes a service provided by banks to their clients to facilitate their transactions. You don’t have to come to the bank, because it’s a lot of good news. Wherever they can still act so they don’t interfere with the schedule. This study aims to determine the effect of Mobile Banking service quality on customer satisfaction at Bank Syariah Indonesia (Case Study on Employees of Al- Fityan Boarding School Bogor). The method used is a combination of quantitative and qualitative methods (Mix Methods) with a Sequential Explanatory model. The data source for this research is Al-Fityan Boarding School Bogor employees who use the Mobile Banking application. By using data collection techniques through interviews and questionnaires. Data analysis techniques used in this research are data quality tests, namely validity and reliability tests, classic assumption tests, namely normality tests and linearity tests, hypothesis testing, namely simple regression tests, correlation tests, coefficient of determination tests and t tests. After going through the quantitative procedures followed by qualitative procedures.This study obtained the results that the Quality of Mobile Banking Services had an effect on Customer Satisfaction as evidenced by the correlation test which obtained the results between the X and Y variables which were 0.686 > 0.05, so Ha was accepted and Ho was rejected. Which means that service quality has a positive effect on customer satisfaction. Then based on the tests that have been carried out with the coefficient of determination is 0.471 or around 47.1% This means that the effect of the independent variable on the dependent variable is 47.1% Meanwhile , the remaining 52.9% is explained by other variables not examined in this study.Based on the results of this study, the independent variable (Service Quality) has a significant effect on the dependent variable (Customer Satisfaction).
Co-Authors Desi Rahmawati Devi Lestari Muti, Ahmad Salsabila, Syauqiah