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All Journal JURNAL PENDIDIKAN TAMBUSAI Nusantara Science and Technology Proceedings KARYA: Jurnal Pengabdian Kepada Masyarakat
Rosyanti, Daisy Marthina
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Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences

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Journal : Nusantara Science and Technology Proceedings

 1 
Creative Economy-Based Cultural Tourism Through Sustainable Tourism in Kampung Batik Okra Surabaya Azhar, Ratih Mukti; Rosyanti, Daisy Marthina; Evanthi, Ayundha; Hardi, Ilham; Aulia A., Shabrina
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4141

Abstract

The emerging tourist spot of Kampung Batik Okra Surabaya requires assistance for its development. Specifically, the community seeks support in enhancing the village's image as a tourist destination and leveraging social media for promotional purposes. Our team aims to facilitate this development by providing expertise on e-branding strategies to bolster the village's presence and appeal to a broader tourist audience. Additionally, we aim to enhance their social media proficiency and create product catalogs to better understand production capabilities and market demands. Through these efforts, aim to establish Kampung Batik Okra as a compelling tourist destination, emphasizing its uniqueness, beauty, authenticity, and sustainability. Our objectives include improving the village's branding through catalog and pamphlet creation, thus increasing its visibility and attractiveness to visitors. The objectives of this initiative are as follows: (1) Enhancing the visibility of Batik Okra Surabaya village through the creation of catalogs and pamphlets, as well as providing training in photography and videography for promotional purposes. Additionally, strengthening the village's presence through e-branding strategies utilizing social media platforms. (2) Facilitating knowledge transfer regarding the effective use of social media for promoting tourism in Kampung Batik Okra Surabaya. The anticipated outputs of these efforts include: (1) Improved branding through an e-branding approach capable of reaching a wider audience of tourists. (2) Enhanced proficiency in utilizing social media platforms for tourism promotion.
The Use of Endorsement in Online Media Marketing Strategy Mandasari, Virginia; Rosyanti, Daisy Marthina
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4155

Abstract

Recently, many people have been using Instagram. Instagram is social media that allows users to share photos. Instagram can be used as a marketing communication through sharing photos of products that will sell. Instagram allows consumers to view photos of products and can directly comment below the photo of the desired product. This research aimed to determine how Instagram was chosen as a medium of marketing communication. This research used a qualitative approach to obtain in-depth results and seven strategies to rigorous the methods. This research chose Instagram because Instagram become one of the social media that growing rapidly. After the coding process, there founded four keywords: the reason Instagram was chosen, Instagram benefits, the use of endorsement, and disadvantage endorsement. This research found that endorsement on Instagram has three components that are subject to attribute endorsement: trustworthiness, respect, and similarity.
The influence of Green Creativity and Green transformational leadership on Environmental Performance Dewanti, Mentari Clara; Rosyanti, Daisy Marthina; Khoirotunnisa, Fani
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4179

Abstract

The development of more ecologically friendly goods, methods, and technologies is encouraged by green creativity. Inadequate use of natural resources, greenhouse gas emissions, and air and water pollution can all be reduced as a result. The goal of the leadership strategy known as "Green transformational leadership" aims to establish a work environment that prioritizes environmental friendliness and sustainability. The research methodology involves quantitative analysis paired with linear regression. The demographic and sample for the study comprise employees from 4-star hotels in East Java, totaling 85 individuals. Through initiatives such as reducing adverse effects, fostering sustainable innovation, enhancing awareness, and ensuring compliance with environmental regulations, green creativity significantly enhances environmental performance
Co-Authors Aulia A., Shabrina Evanthi, Ayundha Fachrudin, Muhammad Fikri Hardi, Ilham Khoirotunnisa, Fani Luritawati, Aisyah Mandasari, Virginia Mentari Clara Dewanti, Mentari Clara Putri, Dinda Audelia Sabina Ratih Mukti Azhar Yasjudan, Fadhillah Azka