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All Journal Jurnal Kepariwisataan Jurnal Mata Pariwisata Jurnal Mekar
Fatimah, Zahara
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Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Mekar

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PEMBERLAKUAN FTZ DI KAWASAN EKONOMI KHUSUS (KEK) BATAM DALAM PENINGKATAN PARIWISATA Fatimah, Zahara; Simamora , Bangun Paruntungan; Silitonga , Frangky
JURNAL MEKAR Vol. 1 No. 1 (2022): APRIL 2022
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v1i1.16

Abstract

Batam is a very strategic location because it is close to Singapore, so it is the center of the government's attention to devote its thoughts to its economic principles and of course to develop, revive tourism in this strategic sense, where we know tourism has declined drastically since the Corona Virus 2019. This study uses a descriptive type of research, which seeks to describe and analyze the development of Special Economic Zones in Batam after the implementation of the Free Trade Zone. The data analysis technique that has been used is qualitative data analysis techniques. The Special Economic Zone (SEZ) in Batam is an investment hope in Indonesia. Pioneering Special Economic Zones have been the reinstatement of free trade and free ports. Facilities and convenience are factors that will attract investors and investors are expected to come to Indonesia, especially Batam, with all applicable permits and related investment activities. Facilities or incentives provided by laws and regulations to investors, such as privileges such as tax holiday treatment for a certain period of time, suspension or exemption from import duties, including taxes, to regions and the public must also be given special attention. The implementation of the SEZ after the implementation of the Free Trade Area on Batam Island has not been carried out properly because the legal certainty of the SEZ has not been ratified into law by the DPR RI, this is what makes investors doubt that the level of legal certainty in Indonesia is very low because of the ease of regulation. issued can change automatically. We hope that in the future we must have strong principles for the sake of our country's economy.
UPAYA MENINGKATKAN MOTIVASI KERJA PADA KARYAWAN HOUSEKEEPING DEPARTMENT DI ASTON BATAM HOTEL & RESIDENCE Togatorop, Josua Reza Fernando; Pristiwasa, I Wayan Thariqy Kawakibi; Fatimah, Zahara
JURNAL MEKAR Vol. 2 No. 2 (2023): OKTOBER 2023
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v2i2.240

Abstract

This research will discuss efforts that can be taken by the management of Aston Batam Hotel & Residence to increase the work motivation of housekeeping staff in terms of quality and results. This research will involve identifying factors that influence housekeeping staff motivation, as well as developing strategies and policies that can increase their motivation. By understanding the dynamics of housekeeping motivation and work at Aston Batam Hotel & Residence, this research is expected to provide valuable insights for hotel management and the hospitality industry in general in their efforts to achieve higher service quality and maintain competitiveness in an increasingly competitive market. The research method used for this research is qualitative data and is described narratively. In this research, data collection techniques were used in the form of interviews, documentation, observation and triangulation. From the results of research at Aston Hotel & Residence, the author can draw the conclusion that the work motivation given to Room Attendant employees at Aston Hotel & Residence cannot be said to be optimal. Because there are still several things that must be considered, such as working environment conditions, effective communication, and physical working conditions
PERAN KOMUNIKASI INTERPERSONAL FRONT OFFICE DALAM MENINGKATKAN PENGALAMAN TAMU DI ASIALINK HOTEL BY PRASANTHY BATAM Wulanda, Olivia Diva; Andri Wibowo; Lubis, Arina Luthfini; Fatimah, Zahara
JURNAL MEKAR Vol. 3 No. 1 (2024): APRIL 2024
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v3i1.287

Abstract

This study discusses the critical role of interpersonal communication carried out by the front office team in enhancing the guest experience at the Asialink Hotel in Batam. Through qualitative research methods, data were collected via interviews and direct observations of both front office staff and hotel guests. The findings reveal that effective and friendly communication from the front office not only strengthens relationships with guests but also significantly contributes to guest satisfaction and loyalty. These results underscore the essential nature of communication skills within the hospitality industry and highlight their impact on service quality. The study suggests that management should prioritize training programs focused on enhancing these skills to improve overall guest experience. Furthermore, the front office staff demonstrated high levels of empathy, showing keen sensitivity to guest needs and a proactive approach to addressing complaints. Their supportive and positive attitudes were evident as they responded to guest concerns with spontaneity and clarity, using polite language and maintaining friendliness while providing information. The staff's ability to offer relevant supporting information further enhances guest experience. Additionally, the study found that the front office staff exhibited fairness and equality in their service delivery, ensuring that all guests received consistent, high-quality service without discrimination. This comprehensive approach to communication highlights its vital role in the success of the hospitality industry.
Co-Authors Andri Wibowo Frangky Silitonga Lubis, Arina Luthfini Pristiwasa, I Wayan Thariqy Kawakibi Silitonga , Frangky Simamora , Bangun Paruntungan Sitorus, Sri Wahyuningsih Togatorop, Josua Reza Fernando Wulanda, Olivia Diva