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Bayu, Niswan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : GEMA EKONOMI

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ANALISA PENGARUH DISIPLIN KERJA TERHADAP KINERJA KARYAWAN DIMEDIASI OLEH KOMPENSASI DI PT ABC: Disiplin kerja, Kinerja karyawan, dan Kompensasi Syafi'ur, Arif; Ilham, Rachmad; Bayu, Niswan
GEMA EKONOMI Vol 10 No 1 (2021): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/.v10i1.1405

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh disiplin kerja terhadap kinerja karyawan melalui kompensasi yang diterima karyawan. Sampel penelitian yang digunakan karyawan Perusahaan sebanyak 80 responden. Metode analisis informasi penelitian menggunakan analisis jalur menggunakan aplikasi PLS-SEM. Hasil temuan penelitian menjelaskan bahwa pengaruh disiplin kerja karyawan berpengaruh terhadap kinerja karyawan di perusahaan. Disiplin kerja karyawan berpengaruh terhadap kompensasi. Disiplin kerja karyawan memiliki pengaruh yang besar terhadap kinerja karyawan, sebaliknya disiplin kerja karyawan berpengaruh terhadap kompensasi yang diterima karyawan.
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN(STUDI PADA BAKPIA KARTINI) Supriyana; Bayu, Niswan
GEMA EKONOMI Vol 10 No 2 (2021): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/.v10i2.1597

Abstract

The increasingly fierce business competition, especially competition from similar companies, makes companies increasingly demanded to move faster in terms of attracting consumers. So that companies that apply the concept of marketing need to pay attention to consumer behavior and the factors that influence their purchasing decisions in marketing efforts of a product. This is because in the concept, one way to achieve company goals is to know what the needs and wants of consumers or target markets are and provide the expected satisfaction more effectively and efficiently than competitors. The type of research used in compiling this research is to use explanatory or explanatory or explanatory research. Explanatory research explains the cause of an event. For this reason, it is necessary to identify various variables outside the problem to confirm the cause of a problem. This research is quantitative using data from MSME Bakpia Kartini Gresik which consists of three hundred (300) consumer data with a sample of one hundred and seventy one (171) consumers where the results of the survey can determine the effect of price and product quality on product purchasing decisions in Indonesia. Bakpia Kartini Gresik.
Co-Authors Arif Syafi'ur Rochman Ilham, Rachmad Supriyana