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All Journal JOURNAL OF BUSINESS STUDIES Management Studies and Entrepreneurship Journal (MSEJ) Journal of Economics and Business UBS KAMI MENGABDI Jurnal Pemberdayaan Nusantara STREAMING Business Journal
simamora, virgo
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Transportation

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Journal : JOURNAL OF BUSINESS STUDIES

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DAMPAK MICROTRANSACTION GAME ONLINE TERHADAP PENGELOLAAN KEUANGAN PRIBADI GENERASI Z DI INDONESIA Putra, Bagas; Simamora, Virgo; Pravitasari, Endyastuti
JOURNAL OF BUSINESS STUDIES Vol 8, No 2 (2023): Journal of Business Studies
Publisher : Universitas 17 Agustus 1945 Jakarta

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Abstract

Online games have become entertainment for almost all groups, especially young people who fall into the Generation Z category. Technological developments are also a factor in why online games are also developing. The online game industry has made many innovations, one of which is presenting a microtransaction business model in the games they make. Microtransaction requires a certain amount of real money to buy a number of virtual items. This research aims to analyze the significant impact of microtransactions on financial management, the frequency and nominal value of online game microtransactions as well as how to reduce the negative impacts arising from online game microtransactions on generation Z. The research uses quantitative research methods.Finding the sample was carried out randomly by distributing online questionnaires and sample selection using the Lemeshow formula. Data analysis and processing using SmartPLS-3 resulted in the result that there is a fairly strong impact of online game microtransactions on generation Z's personal financial management.
Co-Authors Abriandi, Abriandi Adelia, Fika Bima Setyahardi, Paulus Irene Octavia Permatasari, Sheila Silvia Pravitasari, Endyastuti Putra, Bagas Rahmadan, Yanuar