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All Journal JOURNAL OF BUSINESS STUDIES Management Studies and Entrepreneurship Journal (MSEJ) Journal of Economics and Business UBS KAMI MENGABDI Jurnal Pemberdayaan Nusantara STREAMING Business Journal
simamora, virgo
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Transportation

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Journal : STREAMING Business Journal

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E-WOM, Kepercayaan Konsumen, dan Minat Konsumen dalam Membeli Produk Fashion di E-Commerce Simamora, Virgo
STREAMING Vol. 2 No. 2 (2023): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/streaming.v2i2.3276

Abstract

The growing number of online purchases each year shows how appealing the e-commerce sector is today. This study focuses on how consumer trust serves as a mediator between e-WOM and consumer interest. In this research, one hundred millennials are involved as respondents. The study samples consisted of women, millennials, living in DKI Jakarta who actively engaged in e-commerce. The results of this study found that consumer interest in engaging in e-commerce transactions is influenced by electronic word-of-mouth (E-WOM). Similarly, customer trust affects consumers' purchasing intentions to buy fashion products in e-commerce. Lastly, this study demonstrates the function of consumer trust as a mediating variable in the relationship between e-WOM and millennial enthusiasm for buying fashion products through e-commerce. Keywords : e-WOM, trust, purchasing intentions.
Co-Authors Abriandi, Abriandi Adelia, Fika Bima Setyahardi, Paulus Irene Octavia Permatasari, Sheila Silvia Pravitasari, Endyastuti Putra, Bagas Rahmadan, Yanuar