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Journal : Journal of English Teaching and Applied Linguistics (JETAL)

Politeness Strategies in the 2020 Biden - Trump Preseidential Debate: A Pragmatic Analysis Prasatyo, Bayu Andika; Gustary, Devian Try
JETAL: Journal of English Teaching & Applied Linguistic Vol 6 No 1 (2024): September
Publisher : English Education Department at FKIP Nommensen University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36655/jetal.v6i1.1672

Abstract

This research explores the use of politeness strategies in the 2020 U.S. Presidential debate between Joe Biden and Donald Trump. The study aims to analyze how each candidate utilized these strategies to navigate the debate and influence public perception. By applying qualitative analysis, the research examines debate transcripts through the lens of Brown and Levinson's politeness theory, while also considering non-verbal cues using McNeill's coding scheme. The results show that Trump frequently employed direct and often confrontational bald-on-record strategies, whereas Biden leaned towards positive politeness, seeking to build a sense of connection with the audience. These findings provide valuable insights into the role of politeness strategies in political communication, highlighting their impact on the dynamics of public discourse.