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All Journal Jurnal Pengabdian Masyarakat Madani International Journal of Sharia Business Management Dinamika: Jurnal Pengabdian Masyarakat
El Hasan, Sawqi Saad
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Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Journal : International Journal of Sharia Business Management

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The Effect Of Marketing Strategy on Consumers Interest Buying at Nibra's House Cileungsi Romandhini, Anisa; El Hasan, Sawqi Saad; Herawati, Ermi
International Journal of Sharia Business Management Vol 2 No 2 (2023): IJSBM: International Journal of Sharia Business Management
Publisher : Sharia Business Management Department of STEBIS Bina Mandiri

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Abstract

This research was conducted to determine the effect of marketing strategies (product, price, place, promotion, people, process and physical evidence) on consumer interest in buying Nibra's House Cileungsi products. The method used is quantitative with sampling in this study as many as 100 respondents using accidental sampling technique. Data analysis techniques in this study used multiple linear regression analysis with partial regression test (t-test). The calculation process is assisted by SPSS 22 application program. The test results show that there is no significant effect between product marketing strategies on consumer buying interest at Nibra's House Cileungsi. There is no significant influence between the price marketing strategy on consumer buying interest at Nibra's House Cileungsi. There is a significant influence between the place's marketing strategy on consumer buying interest at Nibra's House Cileungsi. There is a significant influence between promotional marketing strategies on consumer buying interest at Nibra's House Cileungsi. there is no significant influence between human marketing strategies on consumer buying interest at Nibra's House Cileungsi. There is a significant influence between the process marketing strategy on consumer buying interest at Nibra's House Cileungsi. Then there is a significant influence between the physical evidence marketing strategy on consumer buying interest at Nibra's House Cileungsi. And for product, price, place, promotion, process and physical evidence variables simultaneously have a significant effect on purchase intention
The Role of Sharia Management in the Development of Micro, Small, and Medium Enterprises (MSMEs) Mahadewi, Erlina Puspitaloka; Al-Amin, Al-Amin; El Hasan, Sawqi Saad
International Journal of Sharia Business Management Vol 3 No 2 (2024): IJSBM: International Journal of Sharia Business Management
Publisher : Sharia Business Management Department of STEBIS Bina Mandiri

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Abstract

This study aims to explore the role of sharia management in the development of Micro, Small, and Medium Enterprises (MSMEs) and how the application of sharia principles can improve the performance and sustainability of MSMEs. The research method used is a qualitative approach with data collection techniques through literature studies, in-depth interviews with MSME actors, and document analysis from Islamic financial management institutions. The results of the study indicate that the application of sharia management in MSMEs, including principles such as transparency, fairness, and the prohibition of usury, contributes significantly to the development of these businesses. Sharia principles not only help in managing risks more effectively but also increase customer trust and loyalty. The conclusion of the study confirms that sharia management plays an important role in facilitating the growth and sustainability of MSMEs by introducing ethical business practices that are in accordance with Islamic values, as well as increasing MSME access to more integrated financing and support.
Co-Authors Al-Amin, Al-Amin Fuadyah, Irna Haryadi, Rofiq Noorman Herawati, Ermi Jumiyati Jumiyati, Jumiyati Mahadewi, Erlina Puspitaloka Romandhini, Anisa Sumilah, Neng Suratminingsih, Suratminingsih Utarindasari, Destiana