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All Journal International Journal of Community Service Learning International Journal of Economics, Business and Accounting Research (IJEBAR) Proceedings of The International Conference on Social and Islamic Studies Penamas: Journal of Community Service
Diaz Martha Chairunnisa
Universitas PGRI Madiun
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Penamas: Journal of Community Service

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Pelatihan digital entrepreneurship untuk memasuki pasar virtual: UMKM handycraft Desa Cileng, Kecamatan Poncol, Kabupaten Magetan Anny Widiasmara; Heidy Paramitha Devi; Puji Nurhayati; Richo Diayan Aviyanti; Abd Rohman Taufiq; Diaz Martha Chairunnisa
Penamas: Journal of Community Service Vol. 2 No. 1 (2022): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v2i1.358

Abstract

The increase in the number of MSMEs will not contribute and sustain if MSMEs are not able to compete with the changing times. Internet of Things (IoT) is one form of changing times that has an impact on all aspects, including business. The impact of IoT on business is the shift of business from conventional business to digital business. MSMEs must respond to these business changes, one of which is by changing conventional marketing to digital marketing. The target of this PKM program is a group of MSMEs producing handicrafts in Cileng Village, Magetan which still lacks literacy about marketing and information technology. The purpose of this activity is to increase literacy on marketing strategies and information technology, develop marketing reach, and increase turnover. The method of service is mentoring and training. Mentoring and training related to product photos, making product descriptions using copywriting techniques, and opening an online store. The training program is expected to increase literacy knowledge about digital marketing, expand market reach, and fulfill the desired turnover target.
Co-Authors Abd Rohman Taufiq Anny Widiasmara Aviyanti, Richo Diana Devi, Heidy Paramitha Moh. Tajuddin Azzam Zami Puji Nurhayati Richo Diayan Aviyanti