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All Journal Indonesian Journal of Strategic Management Jurnal Aplikasi Bisnis Kesatuan
Anggraeni, Sinta
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Indonesian Journal of Strategic Management

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Pengaruh Brand Image, Brand Trust, Brand Awarnes terhadap Brand Loyalty Telkomsel di kalangan Mahasiswa Anggraeni, Sinta
Indonesian Journal of Strategic Management Vol 5, No 1 (2022): Indonesian Journal of Strategic Management
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijsm.v5i1.4053

Abstract

This research aims to determine the impact of brand image, brand trust, and brand awareness on Telkomsel's brand loyalty among students. The technique used to take samples using purposive sampling. The population and sample are limited to STIE Surakarta students with the criteria that respondents have used Telkomsel for approximately one year and respondents are active students at STIE Surakarta. The data that has been collected were analyzed by validity test, reliability test, classical assumption test, and multiple linear regression analysis. The study resulted in a statement that the variables of brand image, brand trust, and brand awareness had no significant impact on Telkomsel's brand loyalty among STIE Surakarta students.
Co-Authors Ervina Indri Sari, Ervina Indri Yayuk Nurjanah