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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat KARYA: Jurnal Pengabdian Kepada Masyarakat Samalewa: Jurnal Riset dan Kajian Manajemen
Sumbawati, Novi Kadewi
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Humanities Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences

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Journal : Samalewa: Jurnal Riset dan Kajian Manajemen

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ANALISIS SWOT DALAM MERUMUSKAN STRATEGI PEMASARAN UMKM UD. RISNA MEUBEL PADA MASA PANDEMI COVID-19 Farsita, Firda; Karmeli, Elly; Sumbawati, Novi Kadewi
Samalewa: Jurnal Riset & Kajian Manajemen Vol. 3 No. 2 (2023): Samalewa: Jurnal Riset & Kajian Manajemen
Publisher : Fakultas Ekonomi dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/samalewa.v3i2.1343

Abstract

This study aims to formulate appropriate strategies to improve marketing performance at UD.Risna Meubel MSMEs during the Covid-19 pandemic using SWOT analysis. This study used descriptive methods to provide a systematic description of marketing strategies at UD. Risna Meubel MSMEs during the Covid-19 pandemic used SWOT analysis. The data used in this study was qualitative data in the form of information related to internal and external conditions at UD. Risna Meubel MSMEs during the Covid-19 pandemic. The researchers obtained this data directly from several informants who served as sources. The data used in this study was collected using structured interview techniques. The data that has been collected will be analyzed using SWOT analysis techniques to determine the most appropriate strategy for improving marketing performance at UD.Risna Meubel MSMEs during the Covid-19 pandemic. The results of this study showed that the position of UD. Risna Meubel MSMEs was in quadrant I. The strategy that can be implemented in this condition is to support aggressive policies (growth oriented strategy). This can be done by taking advantage of the strengths and opportunities they have to overcome the weaknesses and threats they face so that they can improve marketing at UD. Risna Meubel MSMEs. Based on the results of the SWOT analysis, four strategies can be formulated to improve marketing performance at UD. Risna Meubel MSMEs during the Covid-19 pandemic, namely SO strategy (strengths-opportunities), WO strategy (weaknesses-opportunities), ST strategy (strengths-threats) and WT strategy (weaknesses-threats).
OPTIMALISASI MODEL MANAJEMEN KEPEMIMPINAN DALAM UPAYA PENINGKATAN KUALITAS SUMBER DAYA MANUSIA DI SEKOLAH Sumbawati, Novi Kadewi; Rahim, Abdul; Elvazira, Eda
Samalewa: Jurnal Riset & Kajian Manajemen Vol. 4 No. 1 (2024): Samalewa: Jurnal Riset & Kajian Manajemen
Publisher : Fakultas Ekonomi dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/samalewa.v4i1.1592

Abstract

This study aims to determine the relationship between leadership management in efforts to improve the quality of human resources in schools. The type of this study was associative study which aims to determine the effect of the leadership management on improving the quality of human resources in schools. The type of data used in this study was quantitative data obtained directly from respondents using a questionnaire. The respondents for this study are all human resources educators (teachers) at SDN Kakiang, North Moyo Sub-District, Sumbawa District, totaling 12 people. The data used in this study were processed with SPSS software for analysis using simple linear regression analysis techniques, partial hypothesis testing (t test), and coefficient of determinant testing (R2). The results of this study showed that the leadership management had a positive and significant effect on the quality of human resources in schools. The ability of leadership management to influence the quality of human resources in schools was 28.7%, while the remaining of 71.3% was influenced by other factors not examined in this study, such as curriculum factors, educational policies, educational facilities, technology applications and communication in education.
Co-Authors Abdul Rahim Asmini, Asmini Elvazira, Eda Farsita, Firda Ismawati Ismawati Ita Purnama, Ita Karmeli, Elly Muhajirin, Muhajirin Purnamasari, Ita Tri Putri, Nurul Rosyidah Rachman Sutanti, Marisa