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All Journal Journal of Entrepreneurship, Management and Industry (JEMI)
Marchianto, Rifki Fitri Arif
Universitas Bakrie
Economics, Econometrics & Finance

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APAKAH PENGGUNAAN TEKNOLOGI INFORMASI DALAM E-COMMERCE MEMENGARUHI FONDASI BISNIS? Marchianto, Rifki Fitri Arif; Endro, Gunardi
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 1, No 3 (2018): September 2018
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (885.714 KB) | DOI: 10.36782/jemi.v1i3.1815

Abstract

As e-commerce has been considered a part of lifestyle, this reserach aims to prove whether the use of information technology influences or enriches the foundation of business. The research used a simple linear regression statistical method with a sample taken from Lazada Indonesia's online business consumers. If it were proven, the variables that represent the quality of the use of information technology would affect the variable of e-customer satisfaction. The result was in fact not proven. The variable of e-customer satisfaction was statistically affected by variables that represent the foundation of business only, namely security and fairness in transactions. Thus the use of information technology in e-commerce does not affect the foundation of business. The result suggests that the right online business strategy is a strategy that focuses on increasing the perceived  security and fairness in transactions through the development of features in the use of online technology.
Co-Authors Gunardi Endro