Article Per Year (5 Year)
p-Index From 2019 - 2024
2.037
P-Index
This Author published in this journals
All Journal Wardah Fikrah : Journal of Islamic Education Interaksi Peradaban: Jurnal Komunikasi dan Penyiaran Islam Jurnal Ilmu Komunikasi Jurnal Ilmu Sosial, Humaniora dan Seni Jurnal Ilmiah Research and Development Student Jurnal Ilmu Komunikasi dan Sosial Politik Jurnal Akademik Pengabdian Masyarakat Jurnal Media Akademik (JMA) JURNAL ILMIAH PENELITIAN MAHASISWA JURNAL MULTIDISIPLIN ILMU AKADEMIK Horizon: Indonesian Journal of Multidisciplinary
Pia Khoirotun Nisa
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Social Sciences Other

Published : 17 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Horizon: Indonesian Journal of Multidisciplinary

 1 
Strategi Iklan pada Kampanye Partai Amanat Nasional (PAN) di Pemilu 2024 Mauludin, Iman; Melia Jamila Oktasyania Bahreis2; Tasya Ashma Rianda; Rafli Januardi; Pangesti, Azwa Rozaf; Pia Khoirotun Nisa
HORIZON: Indonesian Journal of Multidisciplinary Vol. 2 No. 1 (2024): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v2i1.1128

Abstract

All political parties and their cadres must have a precise strategy to win as many votes as possible. The National Mandate Party (PAN) is no exception, they have a quite interesting strategy by utilizing electronic media and social media. The purpose of this study is to identify and explain whether the strategy used by the PAN party in its advertising strategy is successful or not in the 2024 election. Hypodermic Needle Theory or syringe theory is the main foundation for understanding advertising strategies and their impact in the political arena. This writing method takes the literature study method, namely the research stage by collecting literature sources, both primary and secondary. The main source of data for this study is the research article published through google scholar. The results of the research show that the PAN Party has succeeded in carrying out its strategy, making political advertisements by carrying concepts relevant to the current era and utilizing technology and the internet by publishing it through social media platforms.
Co-Authors Adinda Dyah Kumala Adinda Zulfa Rizkiyah Afri Syaharani Ahmad Aulia Rohman Al Fuji Istiqomah Alfiyyah Almaas Zulfiqor Ananda Rizki Amellia Andani, Shabrina Azzah Haura Zayanti Azzahra Elvina Sari Azzira Rachmadani Arfianti Cesta Izzati Ukarana Daffa Isfalana Elpira Pebrian Emelly Aldina Fadli Maulana Fauzan Rasyid Nabawi Fhida Nabila Sholihah Fikri Lil Hawadits Firly Adibha Iffa Auliya Ilham Ghiffari Inki Azir Intan Tri Utami Jibran Aufa Rajabi KHAIRUL ANWAR Mauludin, Iman Melia Jamila Oktasyania Bahreis2 Moh. Gufron Muhamad Suharbillah Muhammad Ikhsan Fahmi Muhammad Ilham Fudholi Muhammad Khairul Luthfi Muhammad Rizaluddin Muhammad Rusydi Azmi Muhammad Thoriq Aziz Nanda Gusfiani Cahyo Ni’mah Fajriatul Nabila Nur Arisyah Syafani Pangesti, Azwa Rozaf Peby Yanti Qila Husnul Qolbi ‎Al-Um Raditya Cahya Rafif Rafli Januardi Rindu Putri Nazareni Ririn Dwi Prabandari Riyanda Lastthio Salsa Layyinun Nadzifah Sanjiana Silla Nurhikmah Savna Robica Salsabillah Srinandya Harum Caryarini Tasya Ashma Rianda Tegar Pijar Matahari Vistaufa Wardhatul Chomairha Zhen Andika Setiawan