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All Journal Jurnal Ilmiah METHONOMI Journal of Global Business and Management Review Toba: Journal of Tourism, Hospitality, and Destination Jurnal Hukum, Politik dan Ilmu Sosial (JHPIS) Ardhi: Jurnal Pengabdian dalam Negri Serat Acitya
Merry Moy Mita
Universitas Imelda Medan
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Journal of Global Business and Management Review

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PENGARUH STRATEGI INOVASI TERHADAP KEUNGGULAN BERSAING PADA INDUSTRI PARIWISATA DI KABUPATEN LANGKAT Merry Moy Mita; Richard Djiko; Nerys Lourensius L. T
Journal of Global Business and Management Review Vol 4 No 2 (2022): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v4i2.7232

Abstract

The large variety of tourist objects in Langkat Regency, of course, provides many choices for tourists to do recreation. Therefore the need for an innovation strategy in creating competitive advantages in the tourism industry. This study aims to determine the effect of innovation strategy on competitive advantage in the tourism industry of Kab. Langkat. The sample in this study were students, local workers and the community who traveled in Kab. Langkat, with a sample of 122 respondents with the sampling method used is purposive sampling. The dependent variable in this study is competitive advantage and the independent variables in this study are leadership orientation, type of innovation, source of innovation and level of investment. The research method used is a quantitative method with primary data obtained from questionnaire data measured by a Likert scale. The data analysis technique used in this research is multiple linear regression analysis. Research data was collected using a questionnaire which was then processed using the SPSS 21.0 program. The results obtained from this study are that the innovation strategy has an effect on competitive advantage in the tourism industry in Langkat Regency.
Co-Authors Angelia Putriana Apriliani Lase Chairiza Azmi Nerys Lourensius L. T Richard Djiko Sabam Syahputra Manurung Siti Aisyah Siti Alia Hairiyani Maliki Supriadi Siagian Supriadi Siagian Yerniman Gulo Yosi Septrix Sipayung