Article Per Year (5 Year)
p-Index From 2019 - 2024
1.037
P-Index
This Author published in this journals
All Journal Techno.Com: Jurnal Teknologi Informasi Briliant: Jurnal Riset dan Konseptual SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JAST : Jurnal Aplikasi Sains dan Teknologi Journal of Information System and Application Development
Rahmatina Hidayati
Universitas Merdeka Malang
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan

 1 
Rebranding UMKM “produk olahan Aloe vera” di kelurahan Ciptomulyo Rahmatina Hidayati; Anis Zubair; Viry Puspaning Ramadhan; Iqbal Baghis Kenvin
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 1 (2024): March
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i1.15440

Abstract

Abstrak                                                                                  Di Kelurahan Ciptomulyo, Kecamatan. Sukun, Kota Malang terdapat UMKM yang bernama Warung Perempuan Mandiri. Salah satu kegiatan UMKM ini adalah membuat makanan dan minuman yang berbahan dasar Aloe vera (lidah buaya). Proses produksi olahan Aloe vera dilakukan ketika menerima pesanan. Namun, kegiatan ini terhenti semenjak pandemi Covid-19 tahun 2020. Padahal sumber dana UMKM Warung Perempuan Mandiri adalah dari hasil berjualan. Tim Pengabdi Universitas Merdeka Malang yang terdiri dari dosen dan mahasiswa membuat program kerja membangkitkan kembali produk olahan Aloe vera. UMKM mengolah Aloe vera menjadi minuman sari, sirup, dan serabi. Pada kemasan produk sebelumnya, belum terdapat logo dan label yang digunakan belum mencantumkan komposisi, serta masa berlaku produk. Dari permasalahan tersebut, Tim Pengabdi membuatkan design logo dan redesign label serta mengganti packaging. Kegiatan ini dinamakan dengan rebranding. Hasil dari pengabdian ini berupa logo, desain label baru, dan packaging baru. Kata kunci: rebranding; UMKM; lidah buaya AbstractIn Ciptomulyo Village, Kec. Sukun, Malang City has an UMKM called Warung Perempuan Mandiri. One of these UMKM activities is making food and drinks made from Aloe vera. The production process of Aloe vera products  is carried out when receiving an order. However, this activity has been stoped  since the Covid-19 pandemic in 2020. Even though the source of funds for the UMKM Mandiri Women Shop is from sales. The Merdeka University Malang Service Team consisting of lecturers and students created a work program to revive processed Aloe vera products. UMKM processes Aloe vera into juice, syrup and pancakes. On the previous product packaging, there was no logo and the label used did not include the composition and validity period of the product. From these problems, the Service Team made a logo design and redesigned the label and replaced the packaging. This activity is called rebranding. The results of this dedication are in the form of logo, new label designs, and new packaging. Keywords: rebranding; UMKM; Aloe vera
Co-Authors Aditya Hidayat Pratama Anis Zubair, Anis David Abyantara Sadana Putra Haris Satriyawan Indana, Luthfi Iqbal Baghis Kenvin Viry Puspaning Ramadhan