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ANALISIS PENGARUH LAMA USAHA, USIA DAN PENDIDIKAN TERHADAP PENDAPATAN PENGELOLA UMKM KABUPATEN KULON PROGO YOGYAKARTA Sukardi, Sukardi
Optimum: Jurnal Ekonomi dan Pembangunan Vol 1, No 2 (2011)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Ahmad Dahlan

This study aims to determine the effect of a length of business, age and education, to UMKM managers income in kabupaten of Kulonprogo. Its population is around the UMKM managers in Kulonprogo, obtained a sample of 83 respondents with a purposive sampling technique. Simultaneously, the variable length of business, age and education have a positive and significant effect on UMKM managers income in Kulonprogo. Partially, education variable is positive and significant effect on UMKM managers income in Kulonprogo.

Pengaruh Religiusitas, Sikap, Norma Subjektif, dan Kontrol Perilaku terhadap Niat Membeli Produk Kosmetik Halal di Fakultas Ekonomi dan Bisnis Universitas Ahmad Dahlan Yogyakarta Reza Rizki Nur Ikhsan; Sukardi Sukardi
Jurnal Ilmiah Ekonomi Global Masa Kini Vol 11, No 1
Publisher : Universitas Indo Global Mandiri

ABSTRACTThis study aims to determine the effect of religiosity, attitudes, subjective norms and behavioral control on the intention to buy halal cosmetic products on Muslim students at the Faculty of Economics and Business, Ahmad Dahlan University, Yogyakarta. This research is a survey research using a questionnaire as an instrument. For testing the instrument using a test of validity and reliability. As for the technique of data analysis using multiple linear regression methods, because the variables used are more than two variables, with the F test and t test. The results of the study showed that the religiosity variable (X1) did not significantly influence the intention to buy halal cosmetics, this was indicated by the significance value>α(0.24)>0.05) attitude (X2) had no significant effect on the intention to buy halal cosmetics, this is shown from the significance value>α(0.509>0.05), subjective norm (X3) does not affect the intention to buy halal cosmetics, this is indicated from the significance value>α(0,250>0.05), behavioral control (X4) influences on the interest in buying halal cosmetics, this is indicated by the significance value<α(0,000<0.05). Simultaneously the influence of religiosity, attitudes, subjective norms, and behavioral control on the intention to buy halal cosmetic products at the Faculty of Economics and Business Ahmad Dahlan University has a significant effect on the intention to buy halal cosmetics (Y). This is evidenced by the calculation of the F test of 28,135 with a significance of 0,000.Keywords: Religiosity, Attitude, Intention, Halal Cosmetics ABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh religiusitas, sikap, norma subyektif dan kontrol perilaku terhadap niat membeli produk kosmetik halal pada mahasiswi muslim di Fakultas Ekonomi dan Bisnis Universitas Ahmad Dahlan Yogyakarta. Penelitian ini merupakan penelitian survei dengan menggunakan kuesioner sebagai instrumennya. Untuk pengujian instrumen menggunakan uji validitas dan reliabilitas. Sedangkan untuk Teknik analisis data menggunakan metode regresi linier berganda, karena variabel yang digunakan lebih dari dua variabel, dengan uji F dan uji t. Hasil dari penelitian menunjukkan bahwa variabel religiusitas (X1) tidak berpengaruh signifikan terhadap minat beli kosmetik halal, hal ini ditunjukkan dari nilai signifikansi>α(0,24>0,05) sikap (X2) tidak berpengaruh signifikan terhadap minat beli kosmetik halal, hal ini ditunjukkan dari nilai signifikansi>α(0,509>0,05), norma subjektif (X3) tidak berpengaruh terhadap minat beli kosmetik halal, hal ini ditunjukkan dari nilai signifikansi>α(0,250)>0,05), kontrol perilaku (X4) berpengaruh terhadap minat beli kosmetik halal, hal ini ditunjukkan dari nilai signifikansi<α(0,000<0,05). Secara simultan pengaruh religiusitas, sikap, norma subjektif, dan kontrol perilaku terhadap niat membeli produk kosmetik halal di Fakultas Ekonomi dan Bisnis Universitas Ahmad Dahlan berpengaruh signifikan terhadap niat membeli kosmetik halal (Y). Hal ini terbukti dengan perhitungan uji F sebesar 28,135 dengan signifikansi 0,000.Kata Kunci: Religiusitas, Sikap, Niat, Kosmetik Halal

NIAT MENABUNG PADA BANK SYARIAH BAGI PENGELOLA UMKM MUSLIM KOTA YOGYAKARTA Mr Sukardi
BALANCE: Economic, Business, Management and Accounting Journal Vol 13, No 01 (2016)
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/blc.v13i01.1314

ABSTRACT This study aims to find the factors that influence the intention of saving deposits in Islamic banks for the Muslim umbul municipal Yogyakarta. Product knowledge, religiosity and attitudes are predicted to have an effect on the intention of saving in sharia banks for the managers of SMEs Muslim city of Yogyakarta. The population in the study were the managers of Muslim SMEs Yogyakarta City, their number is not yet known. The sample of this research respondents a number of sixty two (62) people, the technique of determining the sample with cluster sampling.Data collection was done by questionnaire, each question item was measured using Likert scale. Data were analyzed by using multiple linear regression. The result shows that simultaneously there is positive and significant influence between the variable of attitude of saving, religiosity (piety), and the produck of knowledge on the intention of saving at Bank Syariah for SME manager of Yogyakarta City, with F counting 8.4661 and level of significance 0,000.Terdapat positive and significant influence variable attitudes toward the intention of saving to the Islamic Bank for the management of SMEs Muslim city of Yogyakarta with t count (0200) and the level of significance 0.063 (for 10%), there is a positive and significant influence on the variable religiosity to saving intentions with t arithmetic (0.303) and the level of significance 0.011 (for 10% and 5%), but there is no significant effect of produck knowledge on saving intention with t arithmetic (0.158) and significance level of 0.132 Keywords : product knowledge, religiosity, attitudes and intention to save sharia bank.Correspondence to : sukardi_feuad@yahoo.com ABSTRAK Kajian ini bertujuan untuk mencari faktor faktor yang mempengaruhi niat menabung pada bank syariah bagi pengelola umkm muslim kota Yogyakarta.Product knowledge, religiusitas dan sikap diprediksikan memiliki pengaruh terhadap niat menabung pada bank syariah bagi pengelola UMKM Muslim kota Yogyakarta. Populasi pada penelitian adalah para pengelola UMKM Muslim Kota Yogyakarta, jumlah mereka belum diketahui. Adapun sampel responden penelitian ini sejumlah enam puluh dua (62) orang, teknik penentuan sampelnya dengan claster sampling.Pengumpulan data dilakukan dengan kuesioner, setiap item pertanyaan diukur dengan menggunakan skala Likert.Data dianalisis dengan menggunakan regresi linier berganda. Hasilnya menunjukkan bahwa secara simultan terdapat pengaruh positif dan signifikan antara variabel sikap menabung, religiusitas (kesalehan), dan produck knowledge terhadap niat menabung pada Bank Syariah bagi pengelola UMKM Kota Yogyakarta, dengan F hitung 8.4661 dan tingkat signifikansi 0,000.Terdapat pengaruh positif dan signifikan variabel sikap terhadap niat menabung pada Bank Syariah bagi pengelola UMKM muslim kota Yogyakarta dengan t hitung (0.200) dan tingkat signifikansi 0.063 (untuk 10 %), terdapat pengaruh positif dan signifikan pada variabel religiusitas terhadap niat menabung dengan t hitung (0.303) dan tingkat signifikansi 0.011 (untuk 10 % maupun 5%), tetapi tidakterdapat pengaruh yang signifikan produck knowledge terhadap niat menabungdengan t hitung (0.158) dan tingkat signifikansi 0.132.Kata kunci : product knowledge, religiusitas, sikap dan niatmenabung bank syariah.Korespondensi : sukardi_feuad@yahoo.com

ANALISIS PENGARUH LAMA USAHA, USIA DAN PENDIDIKAN TERHADAP PENDAPATAN PENGELOLA UMKM KABUPATEN KULON PROGO YOGYAKARTA Sukardi Sukardi
Optimum: Jurnal Ekonomi dan Pembangunan Vol 1, No 2 (2011)
Publisher : Universitas Ahmad Dahlan

This study aims to determine the effect of a length of business, age and education, to UMKM managers income in kabupaten of Kulonprogo. Its population is around the UMKM managers in Kulonprogo, obtained a sample of 83 respondents with a purposive sampling technique. Simultaneously, the variable length of business, age and education have a positive and significant effect on UMKM managers income in Kulonprogo. Partially, education variable is positive and significant effect on UMKM managers income in Kulonprogo.

PENGARUH PROMOSI, HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE VIVO PADA MASYARAKAT KOTA YOGYAKARTA Endy Yudha Prawira; Sukardi Sukardi
Jurnal Fokus Manajemen Bisnis Vol. 9 No. 1 (2019)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v9i1.1550

This study aims to determine the effect of promotion, price, and product quality for Smartphone purchase decisions VIVO The population of this research is the consumers of the city community Yogyakarta which is more than 17 years old and has already been make purchases of VIVO Smartphone products and samples used as many as 95 consumers in Yogyakarta, community engineering Sampling in this study is Purposive Sampling. The data analysis tool used is a linear regression test multiple. The results of this study indicate that promotions and Product quality has a significant effect on purchasing decisions while the price does not significantly influence the decision purchase. Simultaneously promotion, price, and quality variables significant effect on purchasing decisions. Promotion factor, price, and product quality affect purchasing decisions of 24.1% while the remaining 75.9% is influenced by Other variables that are not present in this study. Researchers expected can test variables other than product promotion, price, and quality to make a purchase decision.

HARGA, PROMOSI, DAN KUALITAS PELAYANAN SEBAGAI ANTESEDEN KEPUASAN PELANGGAN YANG DI MEDIASAI OLEH KEPUTUSAN MENGGUNAKAN OJEK ONLINE DI YOGYAKARTA Taufiq Hidayat; Sukardi Sukardi
Jurnal Fokus Manajemen Bisnis Vol. 9 No. 2 (2019)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v9i2.1562

Customer satisfaction is an asset for the company to be a benchmark for the company's success in serving customers. Since its establishment in 2010, GOJEK has consistentlyÂ servedÂ theÂ community,Â presentingÂ efficientÂ andÂ effective transportationÂ to the Indonesian people spread across several cities. By maintaining the values of a friendly Indonesian character. The population in this study were GO-JEK users. While the sample in this study is GO-JEK users more than once in the city of Yogyakarta.Â The sampling technique uses a non-probability sampling method. While the data used in this study are primary data byÂ obtaining the data needed by Â using information techniques, namely by distributingÂ questionnaires.Â The analysis tool uses multiple linear regression, and doing a partial testÂ knowingÂ whether the independent variables individually have a significant effect on the dependent variable, do the r-test to measure the ability of the model to explain the ability of the dependent variable.The results of the analysis can be concluded that: Price does not have a positive effect on user decisions. Promotion does not have a positive effect on user decisions. Service quality does not have a positive effect on user decisions. User decisions have a positive effect on customer satisfaction. User decisions do not mediate between Price, Promotion and Quality of Service.

ANALISIS PENGARUH VARIABEL STORE ATMOSPHERE (SUASANA TOKO) TERHADAP MINAT BELI ULANG PADA KOPI MERAPI Muhammad Candra Saputra; Sukardi Sukardi
Jurnal Fokus Manajemen Bisnis Vol. 8 No. 1 (2018)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v8i1.1584

This paper aims to identify the effect of the atmosphere on consumer repurchase intentions at Yogyakarta's Merapi Coffee. The sample consisted of 80 respondents who usually visited Merapi Coffee Shop. Data is collected through a well structured questionnaire. This research is a quantitative study. Sampling with purposive sampling. Data collection in this study uses a questionnaire that will be tested for validity and reliability, for data analysis using multiple regression analysis, f test, t test, and R square. The subjects of this research are Yogyakarta Merapi Coffee consumers. The results of the t test show that: 1) Cleanliness significantly influences the repurchase interest in Merapi coffee with sig. 003 <0.05.2) Music has no significant effect on repurchase interest in Merapi coffee with a value of sig.0,846> 0.05.3) Aroma has no significant effect on repurchase interest in Merapi coffee with a sig value. 0,157> 0,05.4) Temperature has a significant effect on repurchase interest in Merapi coffee with sig. 000 <0.05.5) Lighting has no significant effect on repurchase interest in Merapi coffee with sig. 0.097> 0.05.6) Color has no significant effect on repurchase interest in Merapi coffee with a value of sig.0,146> 0.05.7) Display has a significant effect on repurchase interest in Merapi coffee with a sig value. 0.001 <0.05.

PENGARUH HARGA, KUALITAS PRODUK, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA WARUNG SATE KLATAK PAK PONG BANTUL) Muhammad Hendri Adhitama; Sukardi Sukardi
Jurnal Fokus Manajemen Bisnis Vol. 8 No. 2 (2018)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v8i2.1591

This study aims to analyze the influences of prices, quality of products and services on purchasing decision in Pak Pong Klatak Satay Culinary in Bantul. The subjects of this research were customers of Pak Pong Klatak Satay Culinary in Bantul. The population of the study were people who purchased products of Pak Pong Klatak Satay Culinary in Bantul.Â The samples were determined by accidental sampling method by total of 80 respondents. Data were collected by giving a list of questions / questionnaires toÂ respondents dealing with prices, products quality as well as services quality and how they influence the customers decision in purchasing the products. This study used a multiple linear regression analysis technique. The researcher tested the hypothesis using T test and F test. The test resultsÂ showed that prices have a positive but insignificant influence, products quality has a negative and insignificant influence. Meanwhile, services quality has a positive and significant influence. Prices, products and services quality contributeÂ to a simultaneously positive and significant influence upon customerâ€™s purchasing decision as the significant value of 0,000 is smaller than 0,5. The prices variables, products quality and services quality are able to explain the purchasing decision variable in Pak Pong's klatak satay culinary at 35%Â andÂ theÂ remaining 65% explained by other variables not included in the study.

ANALISIS FAKTOR PELAYANAN, SARANA PRASARANA, KEUNIKAN OBJEK, DAN KEAMANAN YANG MEMPENGARUHI KETERTARIKAN WISATAWAN PADA PANTAI BARON GUNUNGKIDUL Mentari Herdianingsih; Sukardi Sukardi
Jurnal Fokus Manajemen Bisnis Vol. 5 No. 1 (2015)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v5i1.1617

This study aims to determine whether: service factors affect tourist attraction, infrastructure facilities influence tourist attraction, object uniqueness factors affect tourist attraction and security factors affect tourist attraction. And know the magnitude of the influence of factors of service, infrastructure, uniqueness of objects, and safety simultaneously on the attraction of tourists to Baron Gunungkidul Beach. The population in this study is the visitor / tourist attraction of Baron Beach. Samples taken as many as 100 respondents using the Accidental Sampling technique (sampling choose who happened to be / found) and using the Purposive Side technique that is deliberate sampling (researchers determine their own samples taken because there are certain considerations). Based on the results of research that has been tested: service has a positive and significant effect on tourist attraction, Infrastructure has a positive and significant effect on tourist attraction, The uniqueness of the object has a positive and significant effect on tourist interest, Security has a positive and significant effect on tourist interest and simultaneous service variables, infrastructure, uniqueness of objects and security have a significant effect on the attraction of tourism in the Baron beach tourism object. While the magnitude of the influence of the four independent variables on the dependent variable is 54.7%, and the remaining 45.3% tourist interest is influenced by other variables.

FAKTOR-FAKTOR ANTESEDEN PENENTU KEPUASAN PASIEN DI PUSKESMAS MLATI II Budi Hermawan; Sukardi Sukardi
Jurnal Fokus Manajemen Bisnis Vol. 5 No. 2 (2015)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v5i2.1624

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