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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Bisnis dan Manajemen Widya Cipta : Jurnal Sekretari dan Manajemen Jurnal Mitra Manajemen JRB-Jurnal Riset Bisnis Efektor JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Keuangan dan Bisnis Jurnal Bisnis Terapan Jurnal Orientasi Bisnis dan Entrepreneurship Jurnal Cahaya Mandalika Jurnal Abdimas Bina Bangsa Jurnal Ekonomi Jurnal Bina Bangsa Ekonomika Jurnal Abdi Masyarakat Multidisiplin (JAMMU) Jurnal Bangun Abdimas Jurnal Manajemen dan Bisnis Madani Jurnal Keuangan dan Bisnis Jurnal Pengabdian Bersama Masyarakat Indonesia Jurnal Pengabdian Kepada Masyarakat Jurnal Pelayanan Hubungan Masyarakat Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Ekobisman : Jurnal Ekonomi Bisnis Manajemen
Lingga Yuliana
Universitas Paramadina
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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Journal : Jurnal Bisnis Terapan

 1 
ANALISIS MANAJEMEN PERUBAHAN TERHADAP KINERJA ORGANISASI PADA PT SOLUSI BANGUN INDONESIA TBK Lingga Yuliana; Ida Trigani; Wulan Aditya Putri
Jurnal Bisnis Terapan Vol. 5 No. 1 (2021): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jbt.v5i1.4014

Abstract

Abstract Cement is one of the building material commodities that has an important role in the smooth running of development, particularly in the construction sector. The purpose of this study was to find out how the influence of Change Management on Company Organizational Performance and to determine the Aspects of Organizational Performance and Organizational Performance which have a major influence based on the Analytic Network Process analysis. Respondents who were involved in the study were a research analysis and business owner with a material store business unit. The sampling technique used in this research was purposive sampling method. This research was a descriptive study and requires a model and analysis tools that are able to accommodatethe research. The analytical tool used in this research was the Analytic Network Process (ANP) method. With ANP, the study analyzed the value per cluster, the value of all nodes and the synthesis value of the change management cluster. The results showed that change management has an impact on organizational performance. In change management, leadership performance is one of the six dimensions that provide the most important impact and get the highest value. Whereas in organizational performance, task performance gets the highest score. Keywords: Change Management, Organizational Performance, Analytic Network Process
PERANAN INFLUENCER DALAM MENINGKATKAN PENJUALAN PRODUK SELAMA KONDISI PANDEMI Lingga Yuliana; Adrian A. Wijanarko; Andri Mat Raharjo; Sri Harnanih; Maya Firdiana
Jurnal Bisnis Terapan Vol. 6 No. 1 (2022): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jbt.v6i1.4874

Abstract

Pandemic conditions which occur all over the world are no exception in Indonesia, causing the Indonesian people's economic activity to halt for a time. This is an opportunity for enterprises to survive amid the present epidemic if they can run activities online. Entrepreneurs with local brands require help from influencers to drive sales of their present items, in addition to depending on social media and other e-commerce sites. The goal of this research is to look into the function of influencers in boosting product sales during a pandemic. The pandemic has slowed the economy and decreased people's willingness to spend. This research focuses on an influencer named Michie (@browspecialist), who worked with a number of local brands throughout the pandemic in 2020. The study employed a descriptive qualitative approach using a random sample procedure. The findings of the study show that influencers can boost sales of local brand products by partnering for a set amount of time. Because it can run out quickly, the partnership improves sales.
ANALISIS ADVOKASI MEREK TERHADAP MINAT PEMBELIAN Lingga Yuliana
Jurnal Bisnis Terapan Vol. 6 No. 2 (2022): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jbt.v6i2.5230

Abstract

Abstract The high level of consumer engagement for shopping is a chance for local business owners to sell products that are in line with consumer demand. Purposive sampling is employed in this research together with a descriptive quantitative methodology. The number of respondents involved are two people who are marketing enthusiasts and consumers of Valencia by Enrica products who have started buying products since 2017 until now. The Analytic Network Process was the analytical tool utilized in this research.The node Intention to try a new product became the top node of and 0.639752, 0.538738, and 0.63975 based on the Synthesis Value, Limiting Value, and Normalized by Cluster on Brand Advocacy. The Preferential Interest Node becomes the best node in Normalized by Cluster on Purchase Interest at 0.57344. Valencia by Enrica brand advocacy endeavors are expected to have an influence on consumer interest in purchasing footwear by attracting buyers with innovative and high-quality goods.
PERAN KEY OPINION LEADER TERHADAP KEPUTUSAN PEMBELIAN Lingga Yuliana
Jurnal Bisnis Terapan Vol. 7 No. 2 (2023): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jbt.v7i2.5686

Abstract

In general, consumers will decide to purchase goods and services due to low pricing and in conjunction with their earnings level. However at the moment, consumers rely their decision to purchase a piece of apparel on the branded product and the personality who represents the brand. The intention of this study is to use case studies that involve actual consumers to evaluate how customers' decisions to make purchases under the Clarin The Label brand are influenced by key opinion leaders. Similar studies regarding Key Opinion Leaders on Consumer Purchase Decisions have not been found by researchers regarding their partial and simultaneous correlations. So with this it can be novelty in research so that it becomes new knowledge for consumers. This research used a descriptive qualitative methodology. In this study, three respondents were selected using the purposive sample method. The Visibility, Credibility, Attraction, and Power components have been appropriately applied in Rini Florencia's illustration based on the VisCAP model. With this, the Claryn The Label Key Opinion Leader encourages consumers' decision-making over their purchases.
Co-Authors Aditya Rian Ramadhan Adrian A. Wijanarko Adrian A. Wijanarko Afifatul Khoiroh Agung Surya Dwianto Ahmad Azmy Aldiwa Pratama Alisia Putri Bestari Alvino Saka Saksono Ananda Rizkyllah Andri Mat Raharjo Antonius WS Arie Mulyati Bambang Purwoko Dea Elvira Derriawan Derriawan Didin Hikmah Perkasa Fany Safriyanti Gray Nindyan Pradipta Mitya Utoyo Handika Arif Setiawan Ida Trigani Iin Mayasari Iin Mayasari Iin Mayasari Israel Eko Bima Sutopo Janni Beatrix Mandowally Janni Beatrix Mandowally Kholis Azmi Mustofa Kurnia Dwi Saputri Livani Yanuari Lutfi Alhazami Magito Magito Masnia, Masnia Maya Firdiana Megawati Sihite Meilan Mustikasari Muhammad Adam Fadillah Muhammad Farrel Risyawal Putra Nadiya Tristi Maria Naomi Saptorinie Nike Larasati Nisrina Alya Fatharani Nur Vitriani Nurliya Apriyana Pera Wati Purwoko, Bambang Rara Zulia Saputri Ray Fauzan Ray Fauzan Rendi Alfian Rezki Hamdani Sam Oudom Serick Sarah Rusfianti Sasmiatin Irawan Selli Prisilia Putri Seri Marianti Silvia Justiana Sri Harnanih Suci Ramadhani Sully Sia Waty Tantio Dipo Priantono Tantio Dipo Priantono Tito Adi Dharma Tito Iswanto Tutut Ratna Wana Setya Ningsih Wahdi Fauzan Nugroho Wulan Aditya Putri Yuliani Sherlyta Zacky Aditiaga