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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Bisnis dan Manajemen Widya Cipta : Jurnal Sekretari dan Manajemen Jurnal Mitra Manajemen JRB-Jurnal Riset Bisnis Efektor JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Keuangan dan Bisnis Jurnal Bisnis Terapan Jurnal Orientasi Bisnis dan Entrepreneurship Jurnal Cahaya Mandalika Jurnal Abdimas Bina Bangsa Jurnal Ekonomi Jurnal Bina Bangsa Ekonomika Jurnal Abdi Masyarakat Multidisiplin (JAMMU) Jurnal Bangun Abdimas Jurnal Manajemen dan Bisnis Madani Jurnal Keuangan dan Bisnis Jurnal Pengabdian Bersama Masyarakat Indonesia Jurnal Pengabdian Kepada Masyarakat Jurnal Pelayanan Hubungan Masyarakat Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Ekobisman : Jurnal Ekonomi Bisnis Manajemen
Lingga Yuliana
Universitas Paramadina
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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Journal : Jurnal Cahaya Mandalika

 1 
KUALITAS PELAYANAN DIFABIS COFFE & TEA TERHADAP KEPUASAN PELANGGAN Gray Nindyan Pradipta Mitya Utoyo; Kholis Azmi Mustofa; Lingga Yuliana
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 4 No. 2 (2023): Jurnal Cahaya Mandalika
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jcm.v4i2.1994

Abstract

The focus of this study is for investigating the impact of service quality on customer satisfaction in Difabis Coffee & Tea. The uniqueness of this study is the absence of case studies on coffee and tea disability with comparable characteristics in earlier references. Purposive sampling is the approach to sampling used in the research, which utilizes a quantitative descriptive methodology. Attendees to Difabis Coffee and Tea served as the study's respondent population. A total of 88 respondents participated in the data collection process in July 2023. The data used are first-hand records. The main information is obtained through surveys that were distributed using a Google form. Partial Least Square, utilizing Smart PLS 3.3.9, is the data analysis method used. The findings indicated a relationship between customer satisfaction and Difabis Coffee & Tea's service quality.
PENGARUH BRAND FAMILIARITY DAN PERCEIVED QUALITY TERHADAP BRAND CREDIBILITY Ray Fauzan; Tantio Dipo Priantono; Lingga Yuliana
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 4 No. 2 (2023): Jurnal Cahaya Mandalika
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jcm.v4i2.1995

Abstract

This study intends to examine how Brand Credibility is influenced by Brand Familiarity and Perceived Quality. Purposive sampling is the sampling method used in the research, which employs a quantitative descriptive methodology. Participants in this study who used Kahf skincare products were respondents. The data used are first-hand records. The main information was gathered from 75 respondents who used the Kahf brand and received questionnaires using a Google form. Partial Least Square (PLS) has been implemented in the data analysis technique with the Smart PLS analysis tool version 3.3.9. The findings refuted the initial idea that brand familiarity affects brand credibility. The second premise holds that perceived quality affects the credibility of a brand. The third theory is that brand familiarity affects how quality is perceived.
Co-Authors Aditya Rian Ramadhan Adrian A. Wijanarko Adrian A. Wijanarko Afifatul Khoiroh Agung Surya Dwianto Ahmad Azmy Aldiwa Pratama Alisia Putri Bestari Alvino Saka Saksono Ananda Rizkyllah Andri Mat Raharjo Antonius WS Arie Mulyati Bambang Purwoko Dea Elvira Derriawan Derriawan Didin Hikmah Perkasa Fany Safriyanti Gray Nindyan Pradipta Mitya Utoyo Handika Arif Setiawan Ida Trigani Iin Mayasari Iin Mayasari Iin Mayasari Israel Eko Bima Sutopo Janni Beatrix Mandowally Janni Beatrix Mandowally Kholis Azmi Mustofa Kurnia Dwi Saputri Livani Yanuari Lutfi Alhazami Magito Magito Masnia, Masnia Maya Firdiana Megawati Sihite Meilan Mustikasari Muhammad Adam Fadillah Muhammad Farrel Risyawal Putra Nadiya Tristi Maria Naomi Saptorinie Nike Larasati Nisrina Alya Fatharani Nur Vitriani Nurliya Apriyana Pera Wati Purwoko, Bambang Rara Zulia Saputri Ray Fauzan Ray Fauzan Rendi Alfian Rezki Hamdani Sam Oudom Serick Sarah Rusfianti Sasmiatin Irawan Selli Prisilia Putri Seri Marianti Silvia Justiana Sri Harnanih Suci Ramadhani Sully Sia Waty Tantio Dipo Priantono Tantio Dipo Priantono Tito Adi Dharma Tito Iswanto Tutut Ratna Wana Setya Ningsih Wahdi Fauzan Nugroho Wulan Aditya Putri Yuliani Sherlyta Zacky Aditiaga