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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Bisnis dan Manajemen Widya Cipta : Jurnal Sekretari dan Manajemen Jurnal Mitra Manajemen JRB-Jurnal Riset Bisnis Efektor JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Keuangan dan Bisnis Jurnal Bisnis Terapan Jurnal Orientasi Bisnis dan Entrepreneurship Jurnal Cahaya Mandalika Jurnal Abdimas Bina Bangsa Jurnal Ekonomi Jurnal Bina Bangsa Ekonomika Jurnal Abdi Masyarakat Multidisiplin (JAMMU) Jurnal Bangun Abdimas Jurnal Manajemen dan Bisnis Madani Jurnal Keuangan dan Bisnis Jurnal Pengabdian Bersama Masyarakat Indonesia Jurnal Pengabdian Kepada Masyarakat Jurnal Pelayanan Hubungan Masyarakat Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Ekobisman : Jurnal Ekonomi Bisnis Manajemen
Lingga Yuliana
Universitas Paramadina
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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Journal : Jurnal Bisnis dan Manajemen

 1 
The Impact of Brand Credibility and Brand Reputation on Brand Performance: An Empirical Analysis Lingga Yuliana; Handika Arif Setiawan; Sasmiatin Irawan
Jurnal Bisnis dan Manajemen Vol 10, No 2 (2023): Jurnal Bisnis dan Manajemen Volume 10 Nomor 1 Tahun 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v10i2.11743

Abstract

Contemporary lifestyles have witnessed significant shifts due to the rapid pace of societal development. One notable change is the growing preference for instant noodles as a practical, tasty, and cost-effective food option. This research examines the interplay between key brand constructs: the influence of Brand Reputation on Brand Performance, the impact of Brand Credibility on Brand Reputation, and the influence of Brand Performance on Brand Credibility. Employing purposive sampling and a quantitative descriptive approach, this study surveyed 124 Indomie brand customers, aged 17 to 55. Primary data was collected via Google Form questionnaires and analyzed using Partial Least Squares (PLS) methodology with a five-point Likert scale for measurement. Results affirm all hypotheses. The first hypothesis regarding the positive link between brand credibility and brand performance is supported. Similarly, the second hypothesis reveals a positive connection between brand reputation and brand performance. Notably, the third hypothesis introduces a fresh perspective, demonstrating a positive correlation between brand credibility and brand reputation. In summary, this research unveils the complex dynamics in brand management. It highlights the critical roles of Brand Reputation, Brand Performance, and Brand Credibility in shaping consumer preferences and brand success. These insights hold significance for brand strategy and competitiveness in the marketplace.Top of Form
Co-Authors Aditya Rian Ramadhan Adrian A. Wijanarko Adrian A. Wijanarko Afifatul Khoiroh Agung Surya Dwianto Ahmad Azmy Aldiwa Pratama Alisia Putri Bestari Alvino Saka Saksono Ananda Rizkyllah Andri Mat Raharjo Antonius WS Arie Mulyati Bambang Purwoko Dea Elvira Derriawan Derriawan Didin Hikmah Perkasa Fany Safriyanti Gray Nindyan Pradipta Mitya Utoyo Handika Arif Setiawan Ida Trigani Iin Mayasari Iin Mayasari Iin Mayasari Israel Eko Bima Sutopo Janni Beatrix Mandowally Janni Beatrix Mandowally Kholis Azmi Mustofa Kurnia Dwi Saputri Livani Yanuari Lutfi Alhazami Magito Magito Masnia, Masnia Maya Firdiana Megawati Sihite Meilan Mustikasari Muhammad Adam Fadillah Muhammad Farrel Risyawal Putra Nadiya Tristi Maria Naomi Saptorinie Nike Larasati Nisrina Alya Fatharani Nur Vitriani Nurliya Apriyana Pera Wati Purwoko, Bambang Rara Zulia Saputri Ray Fauzan Ray Fauzan Rendi Alfian Rezki Hamdani Sam Oudom Serick Sarah Rusfianti Sasmiatin Irawan Selli Prisilia Putri Seri Marianti Silvia Justiana Sri Harnanih Suci Ramadhani Sully Sia Waty Tantio Dipo Priantono Tantio Dipo Priantono Tito Adi Dharma Tito Iswanto Tutut Ratna Wana Setya Ningsih Wahdi Fauzan Nugroho Wulan Aditya Putri Yuliani Sherlyta Zacky Aditiaga