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IAIN KUDUS
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Journal : BISNIS: Jurnal Bisnis dan Manajemen Islam

 1 
Pengaruh Product Knowledge, Brand Image, dan Brand Ambassador Terhadap Keputusan Pembelian Top White Coffe Mahasiswa FEBI IAIN Kudus 2016-2017 Suparwi Suparwi; Syarifatul Fitriyani
BISNIS Vol 8, No 2 (2020): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Fakultas Ekonom dan Bisnis Islam Institut Agama Islam Negeri (IAIN) Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v8i2.8764

Abstract

This research aims to find the effect of produck knowledge, brand image, brand ambassador against purchasing decisions top white coffie products in students of the faculy of economics and Islamic busines (FEBI) IAIN Kudus 2016-2017. Many factors motivate consumers to make purchasing decisions. Purchasing decisions are consumer behavior in deciding whether to buy a product or not. Usually consuimers will consider before going to decide on a purchase a product that will buy. This research uses quantitative research, the population in this study amounted to 1.091 Student. While the sample used 92 student. The analysis technique uses multiple linear regression analysis. The results of this study indicate that product knowledge has an effect on purchasing decisions. Brand image affects purchasing decisions and brand ambassador influences decision making. And together Product Knowledge, Brand Image, Brand Ambassador influence purchasing decisions.
Struktur Modal: Ditinjau dari Karakteristik Perusahaan yang Terdaftar di Jakarta Islamic Index 70 (JII70) Bayu Tri Cahya; Siti Nafiah; Suparwi Suparwi; Danang Kurniawan
BISNIS Vol 7, No 2 (2019): Bisnis: Jurnal Bisnis dan Manajemen Islam
Publisher : Fakultas Ekonom dan Bisnis Islam Institut Agama Islam Negeri (IAIN) Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v7i2.6369

Abstract

Capital structure is a combination of long-term debt and the company's own capital in the form of retained earnings and the issuance of shares. This study aims to determine the effect of size, asset structure, and profitability on the capital structure of companies registered in the Jakarta Islamic Index 70. Jakarta Islamic Index 70 (JII70) is a sharia stocks index that was just launched in 2018. This research design is quantitative. The population in this study is companies listed on the Jakarta Islamic Index 70 during the 2018 period. The sample in this study was 51 company stocks. The techniques in this study are classic assumptions and multiple linear regression analysis. The results of this study indicate that the Asset Structure affects the capital structure. While profitability and size do not affect capital structure.
Co-Authors Bayu Tri Cahya Danang Kurniawan Farikatun Nadhifah Fina Tri Wahyuni Hadi Purnomo Muhammad Lutfi Kuncoro Rakhmawati, Ita Siti Nafiah Syarifatul Fitriyani