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All Journal Jurnal Ilmiah Komunikasi Makna Scriptura Jurnal Ilmu Komunikasi The Indonesian Journal of Communication Studies Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Jurnal The Messenger Komuniti : Jurnal Komunikasi dan Teknologi Informasi Jurnal Studi Komunikasi PAX HUMANA Jurnal ASPIKOM JIKE : Jurnal Ilmu Komunikasi Efek Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Communicare : Journal of Communication Studies Avant Garde Jurnal Jurnalisa : Jurnal Jurusan Jurnalistik MASSIVE: Jurnal Ilmu Komunikasi Scriptura : Jurnal Ilmiah IT-Explore: Jurnal Penerapan Teknologi Informasi dan Komunikasi Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi
Rini Darmastuti
Universitas Kristen Satya Wacana
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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STRATEGI KOMUNIKASI PENGUSAHA ROTAN DALAM RANGKA MEMBANGKITKAN INDUSTRI ROTAN DI DAERAH TRANGSAN Candra, Gabriel Rizka; Darmastuti, Rini
Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Vol 5, No 1 (2019): Jurnal Komunikasi Hasil Pemikiran dan Penelitian
Publisher : Universitas Garut

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Abstract

Abstrak Desa Trangsan Kabupaten Sukoharjo merupakan salah satu daerah yang penduduknya hampir sebagian besar berprofesi sebagai pengusaha Rotan. Pada tahun 1990-an, industri rotan di daerah Trangsan ini mengalami perkembangan yang luar biasa. Hal ini bisa dipahami karena industri rotan merupakan komoditas terbesar di tanah air pada masa itu. Pada saat ini industri rotan di desa ini mengalami penuruman yang luar biasa. Berdasarkan kondisi tersebut, penelitian ini bertujuan mengkaji strategi komunikasi untuk membangkitkan kembali industri rotan di desa Trangsan kabupaten Sukoharjo dalam menciptakan pemahaman mengenai beraneka ragam kerajinan rotan. Tulisan ini didasarkan dari hasil penelitian dengan menggunakan pendekatan kualitatif deskriptif. Metode pengumpulan data dilakukan melalui wawancara mendalam dengan Bapak Mujiman selaku kepala desa Trangsan dan ketua cluster, bapak Parno selaku pengrajin rotan, bapak Heru selaku pengusaha rotan serta bapak Gatot wadoyo selaku pekerja industri rotan dan pembuat kerajinan tameng; dan observasi. Teknik wawancara yang dilakukan adalah dengan menyusun tujuan penelitian, menyusun berapa banyak narasumber yang akan diwawancara, melakukan wawancara dengan narasumber, dan yang terakhir adalah mengambil kesimpulan hasil wawancara yang sudah dicatat dan direkam. Strategi komunikasi untuk industri rotan di desa Trangsan, hasil dari penelitian ini adalah pertama, strategi komunikasi melalui grebeg penjalin. Kedua, desa wisata rotan Trangsan. Ketiga, pelatihan-pelatihan pembuatan kerajinan rotan. Keempat, media yang menjadi perantara publikasi untuk mempermudah perkenalan industri rotan dan pemasaran produk rotan. Kata Kunci: Strategi Komunikasi; Pengusaha Rotan; Masyarakat local; Desa Trangsan Abstract Trangsan Village in Sukoharjo Regency is one of the areas where most of the population as rattan entrepreneurs. In the 1990s, the rattan industry in the Trangsan area experienced tremendous development. This is naturally happened, because the rattan industry is the largest commodity in the country at that time. Now rattan industry in this village decreasing a lot. Based on these conditions, this study aims to examine the communication strategy to revive the rattan industry in the village of Trangsan, Sukoharjo district in creating an understanding of a variety of rattan handicrafts. This paper based on the results of research using a descriptive qualitative approach. The method of collected the data was done through in-depth interviews with Mr. Mujiman as the head of the Trangsan village and the head of the cluster, Mr. Parno as a rattan craftsman, Mr. Heru as a rattan businessman and Mr. Gatot wardoyo as a rattan industry worker and a shield craft maker; and observation. The technique of the interview using compiling the objectives of the study, combine the speakers will be interviewed, matching the statements of interviews with the resources, and finally make the conclusions from the interviews that have been recorded. Communication strategy for the rattan industry in Trangsan village, the results of this research are; first, the communication strategy through grebeg penjalin. Second, Trangsan rattan tourism village. Third, training how to crafting rattan. Fourth, be a media of publications to share the introduction of the rattan industry and the marketing of rattan products. Keywords: Communication strategy; Rattan Entrepreneurs; Local Communities; Trangsan Village
KAJIAN PERAN PUBLIC RELATIONS DALAM MENINGKATKAN CITRA PERGURUAN TINGGI SWASTA DI JAWA TENGAH Sinatra, Lina; Darmastuti, Rini
Scriptura Vol 2, No 2 (2008): JULY 2008
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (137.863 KB) | DOI: 10.9744/scriptura.2.2.95-105

Abstract

Nowadays, University as one of the educational institutions is not only paying attention to education but also in getting profit. These are caused by the tight competition among universities. The autonomy system in Government Universities and the establishment of new private universities are the cause of this tight competition. The problem is every private university competes in getting as many students as possible. Individual approach by a professional public relations officer is one of the most effective ways in overcoming this problem. The result of the research shows that not all public relations officers in those private universities, do their role as real public relations officers. They also do not have the same understanding about the role of a public relations officer. The universities which know well about the role of Public Relations, will do their work well and concentrate in building the image for their university. All of these will give influence in the increasing of their student intake but for the ones which do not understand the role of Public Relations will just place Public Relations in the same position as marketing.
Universitas Kristen Satya Wacana students' understanding of public relations profession: A phenomenology Parastiwi, Nadia; Darmastuti, Rini
Jurnal Studi Komunikasi Vol 4 No 3 (2020)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v4i3.2476

Abstract

There have been various definitions of the Public Relation profession related to its purposes since its birth in the 1960s. The current research investigated is the meaning of the Public Relations profession for Public Relations students at Universitas Kristen Satya Wacana who, in the future, would work as Public Relations. This research was conducted using qualitative methods and a phenomenological approach. Three findings were presented in this article. First, the construction of the Public Relation profession depends on the body of knowledge, the ability to communicate and build relationships with the community, be creative, and have an attractive appearance. Second, the meaning of the Public Relation profession is constructed based on four references, namely the media and the surrounding community, materials and classes in higher education, from practitioners and developments in information technology. Third, the construction of the identity of the Public Relations profession through online shopping to improve self-image, obtain information on fashion developments, and the ability to select products selectively.
Strategi Public Relations melalui Acara Sitcom OK-JEK di NET TV Kusuma, Gamaliel Gumilar; Darmastuti, Rini
Jurnal Studi Komunikasi Vol. 3 No. 1 (2019)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v3i1.1427

Abstract

By using a constructivist approach, this descriptive qualitative study seeks to explore how the Public Relations Strategy as an education is present through the sitcom television series, OK-JEK. Data obtained through in-depth interviews and content analysis of 20 episodes of OK-JEK sitcom shows. The results of this study are: first, Sitcom OK-JEK presents educational messages that are full of meaning. Educational points such as safety riding/ driving safety, performance, service, complaints, facilities, and the use of applications are the values of education contained in OK-JEK shows. Second, the Public Relations strategy, both in terms of promotion, image enhancement and so on, develops from rigid and changing cognitive things using a more creative and communicative approach. Third, the messages delivered through each episode of OK-JEK, build community understanding of online motorcycle taxi services. Situation Comedy OK-JEK presents shows that contain educational messages, which unwittingly build an understanding of the public about the presence of new transportation modes in their midst.
LITERASI MEDIA BERBASIS KEARIFAN LOKAL MASYARAKAT BALI Darmastuti, Rini; Purnomo, Jusuf Tjahjo; Utami, Birmanti Setia; Yulia, Hanita
Jurnal Studi Komunikasi Vol. 3 No. 3 (2019)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v3i3.1538

Abstract

This research aims to describe the Balinese local wisdom as the groundwork for media literacy and to build media literacy model. The observations and in-depth interviews to Balinese prominent leaders were conducted in his qualitative research. The results show that (1) Nawangleh and Tri Hita Karana are the Balinese local wisdom; (2) The principle of Nawangleh and Tri Hita Karana becomes the basis for filtering, sorting, and choosing the messages shown on the television; (3) The opinion leaders that convey the messages of media literacy are Kelian Adat and Sanggar’s mentors (housewives), karang taruna’s leaders (teenagers), and school teachers (children).
Antara HAK, Agama, dan Komunikasi Rini Darmastuti
PAX HUMANA Vol 4, No 1 (2017)
Publisher : Yayasan Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (493.966 KB)

Abstract

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Gerakan Sosial Tanpa Kekerasan (Gerakan Sosial Masyarakat Samin Terhadap Rencana Pembangunan Pabrik Semen di Sukolilo, Pati) Rini Darmastuti
PAX HUMANA Vol 2, No 3 Sep (2015)
Publisher : Yayasan Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (181.079 KB)

Abstract

The social movement conducted by Samin people was a sole and unique movement. The movement that was done in order to reject cement plant construction constitutes nonviolent and anti-anarchy movement. The peaceful or nonviolent way based on Samins local wisdom became the strategy used in this protest movement. Non-verbal comm unication in the form of silence and using tembang was used in this movement. In Samins perspective, the non-violent and anti-anarchy movement will have great effects. The principal of this movement was really in?luenced by Javanese culture. This paper was based on the research result done in the life of Samin people in Sukolilo. Data collection methods used in the ethnography of communication were in-depth interviews, participative observation and document analysis. Keywords: Social movement, Samin people, Non-violant way, Tembang
ANALISIS SEMIOTIKA JOHN FISKE DALAM TAYANGAN LENTERA INDONESIA EPISODE MEMBINA POTENSI PARA PENERUS BANGSA DI KEPULAUAN SULA Trivosa Pah; Rini Darmastuti
Communicare : Journal of Communication Studies Vol. 6 No. 1 (2019): Communicare : Journal of Communication Studies
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101006120191

Abstract

Lentera Indonesia, merupakan salah satu program bergenre documenter yang dimiliki oleh stasiun televisi swasta NET.TV. Program ini menampilkan kisah perjuangan anak bangsa yang membawa dampak positif bagi masyarakat, yang sarat akan tanda-tanda dan pemaknaan. Tulisan ini akan membahas tayangan Lentera Indonesia episode “Membina Potensi Para Penerus Bangsa di Kepulauan Sula, Maluku Utara” yang tayang pada 6 Mei 2018 dan berlokasi di desaLekokadai, Kepulauan Sula, Provinsi Maluku Utara. Tujuannya adalah untuk mengetahui makna dari episode ini. Tulisan ini didasarkan pada paradigma kritis dengan mendekatan semiotika John Fikse. Kode-kode sosial yang dikemukan oleh John Fiske terbagi menjadi 3 tahapan yaitu level realitas, level representatif dan level ideologi. Dilihat dari setiap cerita yang dibangun dari segmen 1 sampai 3, tayangan ini ingin menunjukkan 1. Perjuangan seorang anak muda yang bernama Yosa dalam memperjuangkan pendidikan di daerah pelosok yang ada di Indonesia, dengan kepribadian yang sederhana, kreatif, tegas, memiliki sifat pemimpin, dan mudah berbaur dengan lingkungan sekitar. 2. Pelajaran hidup yang menginspirasi, semangat perjuangan, kebaikan hati dan kerelaan memberi yang datang dari tokoh-tokoh lain selain tokoh utama, dalam keterbatasan fasilitas serta listrik 3. Potensi anak daerah Maluku yang dijuluki sebagai city of music in Indonesia.
BRANDING SUMBA BARAT MELALUI MEDIA INTERAKTIF BERBASIS KEARIFAN LOKAL BUDAYA PASOLA UNTUK PENGEMBANGAN PARIWISATA DI KABUPATEN INI Intan Djaha; Rini Darmastuti
Jurnal Jurnalisa: Jurnal Jurusan Jurnalistik Vol 6 No 1 (2020)
Publisher : Fakultas Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/jurnalisa.v6i1.12465

Abstract

Indonesia is a country that is rich in culture and has values and philosophies of life-based on local wisdom of that culture. One of the cultural treasures of Indonesian society is Pasola culture which is owned by the people of West Sumba. By using qualitative research methods and ethnographic approaches, this study aims to analyze and give understanding to millennials about the meaning and message of Pasola, and to make the outside community interested in Pasola. The results of this study are first, Pasola is an ancestral tradition in the form of rituals to bring blessings, soil fertility and improve relations between kabisu / ethnic groups. Second, the values taught through local wisdom Pasola become the identity of the West Sumba community and become a brand in the development of regional tourism. Third, Branding West Sumba tourism can be done by using interactive media based on local wisdom of Pasola.   
CITY BRANDING KOTA SOLO MELALUI SAYUR LODEH Eka Surya Herlita; Rini Darmastuti; Dian Novita Kristiyani
Jurnal Jurnalisa: Jurnal Jurusan Jurnalistik Vol 7 No 1 (2021)
Publisher : Fakultas Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/jurnalisa.v7i1.20534

Abstract

Cultural identity can be used to increase city branding, this is also applied in Solo. The identity of Solo is shown through culture, which is traditional cuisine named “sayur lodeh”. This cuisine has been believed to be ‘tolak bala’ (preventing distress) during ‘pageblug’ period. This paper discusses two common researches which are qualitative and ethnography. The result of this research are: First, sayur lodeh is a cultural symbol which has meaning of togetherness when we face Covid-19 virus. Second, to suggest people to cook sayur lodeh during the pandemic is one of communication strategy to convey health protocol through symbold that presented from each component of sayur lodeh. Third,the cultural identity of Solo can be built by their cultural heritage, including using sayur lodeh.
Co-Authors Adinda Geraldine Eulike Bertin Alodia Linsi Fandita Atwar Bajari Awallina Yusanda Berta Esti Ari Prasetya Candra, Gabriel Rizka Damianus Sissigi Dian Novita Kristiyani Eka Surya Herlita Elisa Husein Endang Apriyani Eni Maryani Erwien Christianto F, Feliatra Gabriella Mita Noventia George Nicholas Huwae Grace Sinthike Kewas Haniel Setiawan Haryo S Martodirdjo Intan Djaha Kusuma, Gamaliel Gumilar Lina Sinatra Wijaya Lintang Faradilaningtyas Mustika Kuri Prasela P Purwanto Parastiwi, Nadia Rani Apsari Utamanyu Richard Gordon Mayopu Sonia Glory Desinta Sri Winarso Martyas Edi T Arie Setyawan P Titi Susilowati Prabawa Trivosa Pah Utami, Birmanti Setia Yoshua Christian Hutabarat