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All Journal Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) ARSY : Jurnal Aplikasi Riset kepada Masyarakat INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Ramadhania Ramadhania
Universitas Tamansiswa Padang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions

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Journal : INVEST : Jurnal Inovasi Bisnis dan Akuntansi

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Analisis Pengaruh Keunggulan Biaya Dan Diferensiasi Produk Terhadap Penjualan Industri Rotan Adit Furniture Pitameh Kota Padang Ramadhania Ramadhania; Yul Fendra
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 2 No. 2 (2021): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v2i2.154

Abstract

Industri rotan saat ini terus mengalami persaingan antar industri sangatlah ketat, karena sudah banyak produk baru yang bermunculan seperti produk furniture, namun menggunakan bahan sintetis salah satunya di industri Rotan Pitameh Adit Furniture. Rotan merupakan salah satu bahan baku pembuatan produk furniture seperti, kursi, meja, ayunan bayi, dan produk rumah tangga lainnya. Penelitian ini bertujuan untuk menganalisis pengaruh keunggulan biaya dan diferensiasi produk terhadap penjualan industri rotan Adit Furniture Pitameh Kota Padang. Teknik analisis data yang digunakan yaitu analisis regresi linear berganda, uji t, uji F dan koefisien determinasi. Hasil dari penelitian ini bahwa keunggulan biaya dan diferensiasi produk berpengaruh signifikan terhadap penjualan produk industri rotan Adit Furniture Pitameh Kota Padang secara parsial maupun simultan. Kata kunci: Keunggulan Biaya, Diferensiasi Produk, Penjualan
Social Media Marketing and Brand Image on Repurchase Intention in Wardah Product Ramadhania Ramadhania; Hesti Mayasari; Desy Afriani
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 4 No. 1 (2023): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v4i1.479

Abstract

The purpose of this study was to determine and analyze the effect of social media marketing and brand image on repurchase intention. marketing and brand image on repurchase Intention in wardah products at Makeup Holiq in Padang City. The research method used is non probability sampling, namely purpositive sampling so that it is found is observation, questionnaire and literature. The data analysis techniques used are multiple linear regression analysis, t test, F test and coefficient of determination. Based on the results of tests carried out individually found social media marketing variables and the coefficient of determination. and the coefficient of determination. While the F results found that social media marketing and brand image together have a significant effect on repurchase Intention in wardah products in Padang city. While the coefficient of determination determination coefficient is found in the Adjusted R-Square value of 68.3% and the remaining 31.7% is explained by other variables not examined in this study.
Co-Authors Alifia Wulan Desy Afriani Henny Sjafitri Hesti Mayasari Lenny Hasan Lenny Hasan, Henny Sjafitri, Nelharosma, Meugah Fauziah Novelisa Suryani Rihan Ifebri Yul Fendra