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All Journal Advances in Global Economics and Business Journal Asia Pacific Journal of Management and Education(APJME) International Journal of Applied Science and Sustainable Development (IJASSD) Asia Pacific Journal of Management and Education
Dian Ayu Rahmadani
Mahasaraswati University Denpasar
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Other

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Journal : Asia Pacific Journal of Management and Education(APJME)

 1 
Key Variables on Property Marketing in Bali: Application of Micmac Method Gde Bagus Brahma Putra; I Wayan Priyana Agus Sudharma; Dian Ayu Rahmadani
Asia Pacific Journal of Management and Education(APJME) Vol 3, No 1 (2020): Asia Pacific Journal of Management and Education (APJME)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v3i1.741

Abstract

Bali as a tourism area has its own charm and positive economic potential for the property business. Organizational and management aspects are needed to determine business strategies. This certainly affects the decision for investors in investing in the property sector that is most popular. This study seeks to analyze the key variables that affect the development of the property business in Bali in the long run. MICMAC (Matrix of Cross Impact Multiplications Applied to a Classification) is used to identify variables that influence the sustainability of property marketing in Bali.
Co-Authors Gde Bagus Brahma Putra I Wayan Priyana Agus Sudharma I Wayan Priyana Agus Sudharma I Wayan Priyana Sudharma Putu Ayu Meidha Suwandewi