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All Journal EXPERT: Jurnal Manajemen Sistem Informasi dan Teknologi Briliant: Jurnal Riset dan Konseptual JOURNAL OF INFORMATICS AND TELECOMMUNICATION ENGINEERING Jurnal Informatika Universitas Pamulang Journal of Information System, Applied, Management, Accounting and Research Technologia: Jurnal Ilmiah Jurnal Pendidikan dan Konseling Prosiding National Conference for Community Service Project JOURNAL OF INFORMATION SYSTEM MANAGEMENT (JOISM) Jurnal Scientia Jurnal Teknologi Informasi dan Komunikasi Jurnal Widya
Eryc Eryc
Universitas International batam
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Social Sciences Other

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Journal : Jurnal Scientia

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THE IMPACT OF EDUCATIONAL CONTENT TOWARD AUDIENCE PERCEPTIONS ON INSTAGRAM (Case Study @naturelovingeduhub) Eryc Eryc
Jurnal Scientia Vol. 11 No. 02 (2022): Education, Sosial science and Planning technique, November
Publisher : Sean Institute

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Abstract

The development of information and communication technology provides demand in lifestyle of users. Nowadays everyone could access the internet easily and interact with everybody in various social media sites. Social media could not only be used as a communication tool, but also has many functions for the community, one of which can be used as a medium to present educational content. In this study an analysis of the types of educational content uploaded by one Instagram account @naturelovingeduhub through their Instagram platform in their efforts to influence their audience to participate in movements to sustainability environmental problems and to get a clear understanding of their audiences’ perceptions and thoughts on educational content. The purpose of this research is further divided into two points, to identify the different categories of educational content created by @naturelovingeduhub on Instagram and to determine the audience's perception of the educational content posted. This study uses a qualitative approach, which is the data will be obtained through analysis of content on posts on Instagram in the past year and conducting interviews with selected respondents to determine respondents' perceptions after long exposure to educational content provided by the account.
Co-Authors Cindy Dandhytya Andrea Puspa Dean Mervyn Didi Santoso Didi Santoso Elving Whang