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Florentina Kohat
Politeknik Negeri Samarinda
Humanities Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Journal : Jurnal Eksis

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Faktor-Faktor yang Mempengaruhi Tingkat Kepuasan Nasabah Bank Rakyat Indonesia (BRI) Cabang Samarinda 1 Chottam Chottam; Achmad Rudzali; Florentina Kohat
Jurnal EKSIS Vol. 18 No. 2 (2022): OCTOBER
Publisher : Politeknik Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46964/eksis.v18i2.312

Abstract

The purpose of this study was to test customer satisfaction with the role of customer service partially and simultaneously at PT Bank Rakyat Indonesia Samarinda Branch Office 1. The data collection instrument was a questionnaire measured by a Likert scale. The sample in this study was 350 customers of PT Bank Rakyat Indonesia Samarinda Branch Office 1 who were randomly assigned using probability sampling techniques. The results of the two hypotheses indicate that the variable role of customer service (X) is proven to have a positive and significant effect on customer satisfaction (Y) at PT Bank Rakyat Indonesia Samarinda Branch.
Co-Authors Achmad Rudzali Chottam Chottam Dimas Riski Efendi Zulfikar Zulfikar