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All Journal Inovasi: Jurnal Ilmiah Ilmu Manajemen JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) JURNAL PEMASARAN KOMPETITIF Abdi Laksana Jurnal Abdi Masyarakat Humanis Adpebi Science Series
Kris Dipayanti
Universitas Pamulang
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science

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Journal : Adpebi Science Series

 1 
The Effect of Product Quality and Service Quality on Customer Satisfaction at PT Salad Segar Lestari (SaladStop!) Branch Grand Indonesia Jakarta Kris Dipayanti; Asep Candra
Adpebi Science Series 2022: 2nd AICMEST 2022
Publisher : ADPEBI

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Abstract

This study aims to determine the effect of Product Quality and Service Quality on SaladStop Customer SatisfactionAt PT. Salad Segar Lestari Branch Grand Indonesia Jakarta. Method with associative type of research with quantitativeapproach, The population in the study amounted to 28,782 customers with The sample used was 100 respondents. .The results of this study can be concluded that Product Quality has a positive and significant influence on CustomerSatisfaction where the acquisition of t values is calculated > t table (10, 895 > 1,660) and sig. <0.0 (0.000<0.1). ServiceQuality has a positive and significant influence on Customer Satisfaction where the acquisition of t values is calculated> t table (1,934 > 1,660) and sig. <0.0 (0.000<0.1). Product Quality and Service Quality simultaneously affectCustomer Satisfaction where a calculated value of 71,633 > a ftable of 3,090 and a sig. <0.1 (0.000<0.1). The multiplelinear regression equation Y= 0.564Y + 0.716X1 + 0.305X2 which means the constant value is 0.564 the value of X10.716, the value of X2 is 0.305. Based on the calculation results, it is known that the coefficient of determination (R2)obtained is 0.596 which means 59.6% Customer Satisfaction can be explained by the variables Product Quality (X1)and Service Quality (X2) while the remaining 40.4% Customer Satisfaction (Y) is influenced by variables that werenot studied in this study
Co-Authors Ahmad Nur Hadi Asep Candra Bunga Astra Gracia Indri Rahma Pertiwi Muhammad Musfiq Salami Nufzatut saniah Nufzatut saniah Nufzatutsaniah Nufzatutsaniah Raden Yeti Sumiaty Rian Sri Rahayu Rob Sosiatri Rosa Lesmana