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All Journal Journal Communication Spectrum: Capturing New Perspectives in Communication Channel : Jurnal Komunikasi Jurnal Komunikasi Profesional Jurnal Ilmiah Padma Sri Kreshna Mediakom : Jurnal Ilmu Komunikasi Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Scriptura : Jurnal Ilmiah CHANNEL: Jurnal Komunikasi
Dyaloka Puspita Ningrum
Universitas Widya Mataram
Agriculture, Biological Sciences & Forestry Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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PEMANFAATAN MEDIA SOSIAL TERHADAP FENOMENA “HOAX” DI KALANGAN REMAJA MILENIAL (STUDI DI SMAN 1, KECAMATAN PLERET,BANTUL, YOGYAKARTA) Puspita Ningrum, Dyaloka
Jurnal Ilmiah Padma Sri Kreshna Vol 1, No 1 (2019)
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1210.934 KB) | DOI: 10.37631/psk.v1i1.35

Abstract

Social media is the media of choice for information and communication used by today’s millennial generation, especially for participants in the service consisting of 2 nd grade students of SMA N 1 Pleret, Bantul, Yogyakarta. Much of the phenomenon of cybercrime is the spread of hoaxes that need high attention and alertness.this service activity was conducted using speech, discussion and simulation methods. The government is trying though the  UU ITE to prevent and reduce negative content’s in cyberspace with sanctions and threats legally that can harm others. Young people as a generation of the nation must be able to take smart and wise actions from existing social problems. Dissemination of hoax news in the form of SMS broadcasts, job carrier or information in the form of social events in the community without any clear source has occurred and has become a boomerang for media users themselves. There have been many parties responsible and dealing with the legal umbrella. As the nation’s successor, millennial adolescents must increase socialization activities and fight hoaxes as crimes in cyberspace without having to trust every photo and video circulating in the public.
COHESIVENESS, SENSE OF ETHNICITY, AND STEREOTYPING IN THE GROUP COMMUNICATION OF BATAK STUDENTS IN BENGKULU UNIVERSITY Ningrum, Dyaloka Puspita; Arrianie, Lely
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 10, No 1 (2020): February - July 2020
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v10i1.1957

Abstract

This article provides an overview of how group communication among Punguan Raja Sonang members, namely the association of students with Batak ethnic backgrounds from the clans of Gultom, Samosir, Sitinjak, Pakpahan and Harianja at the University of Bengkulu. Using a qualitative-descriptive approach with data collection methods by observation, in-depth interviews, and documentation, the results show that the members of Punguan Raja Sonang need the closest people that can help them get to know their fellow Bataks in a clan. The same background, area of origin, belief, and language make the members of Punguan Raja Sonang at the University of Bengkulu have cohesiveness or strength to remain in the clan group. In addition, their sense of Batakness is nurtured through group communication, although there are indications that some group members are colonized by certain Batak character stereotypes, which makes them participate in prejudging other group members who have anomalous characters. Above all, a close togetherness among them can create a high sense of solidarity both with older members and with young peers. To cite this article (7th APA style): Ningrum, D. P. & Arrianie, L. (2020). Cohesiveness, Sense of Ethnicity, and Stereotyping in the Group Communication of Batak Students in Bengkulu University. Journal Communication Spectrum, 10(1), 38-45. http://doi.org/10.36782/jcs.v10i1.1957 
STRATEGI KOMUNIKASI PARIWISATA KOTA BENGKULU: Studi Unique Selling Proposition Program Visit 2020 Wonderful Bengkulu Ningrum, Dyaloka Puspita; Adhrianti, Lisa; Gushevinalti, Gushevinalti
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 8, No 1 (2018): February - July 2018
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v8i1.1811

Abstract

This study aims to determine the communication strategy of the Unique Selling Proposition (USP) of Bengkulu city tourism for the Visit 2020 Wonderful Bengkulu program based on promotional mix theory which includes advertising, sales promotion, personal selling and public relations. Using a qualitative-interpretive approach, we collected data in the field through in-depth interviews with 9 informants, participant observation, and other document records. The results show that in promoting, ads have not highlighted the uniqueness of tourism potential and media placement of ads that are not distributed in all airlines. On the other hand, Bengkulu City tourism is also relatively promoted only privately and accidently, for example due to official visits by officials. Regarding the public relations strategy, we found inconsistencies between reality in tourism objects and the proclaimed regional government program. Based on these findings, we suggest a more strategic effort to maximize preparations to welcome the Visit 2020 Wonderful Bengkulu. To cite this article (7th APA style):Ningrum, D. P., Adhrianti, L. & Gushevinalti (2018). Strategi Komunikasi Pariwisata Kota Bengkulu: Studi Unique Proposition Program Visit 2020 Wonderful Bengkulu [The Tourism Communication Strategy of Bengkulu City].  Journal Communication Spectrum, 8(1), 45-55. http://dx.doi.org/10.36782/jcs.v8i1.1811
PEMANFAATAN MEDIA SOSIAL TERHADAP FENOMENA “HOAX” DI KALANGAN REMAJA MILENIAL (STUDI DI SMAN 1, KECAMATAN PLERET,BANTUL, YOGYAKARTA) Dyaloka Puspita Ningrum
Jurnal Ilmiah Padma Sri Kreshna Vol. 1 No. 1 (2019)
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/psk.v1i1.35

Abstract

Social media is the media of choice for information and communication used by today’s millennial generation, especially for participants in the service consisting of 2 nd grade students of SMA N 1 Pleret, Bantul, Yogyakarta. Much of the phenomenon of cybercrime is the spread of hoaxes that need high attention and alertness.this service activity was conducted using speech, discussion and simulation methods. The government is trying though the  UU ITE to prevent and reduce negative content’s in cyberspace with sanctions and threats legally that can harm others. Young people as a generation of the nation must be able to take smart and wise actions from existing social problems. Dissemination of hoax news in the form of SMS broadcasts, job carrier or information in the form of social events in the community without any clear source has occurred and has become a boomerang for media users themselves. There have been many parties responsible and dealing with the legal umbrella. As the nation’s successor, millennial adolescents must increase socialization activities and fight hoaxes as crimes in cyberspace without having to trust every photo and video circulating in the public.
Difabike Approach in Empowering People With Disabilities Using Group Dynamics Dyaloka Puspita Ningrum; Latifa Zahra
CHANNEL: Jurnal Komunikasi Vol 9, No 2 (2021)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v9i2.21674

Abstract

People with disabilities are still a vulnerable and marginalized group in society because of each individual's limitations. On the other hand, they also have sufficient knowledge and skills. The humanistic psychological approach to humanizing humans is the basis that can minimize negative issues that hit the group by using Activity Interaction Sentiment Theory. In collecting the data, this research uses qualitative descriptive by interviewing the founders of the Difabike fleet, drivers, and local officials to triangulate the data. This study shows that stakeholders are still struggling with stagnant development and focus on skills training without ongoing assistance. Seeing this, the founder of the Difabike fleet took the initiative to improve group dynamics for people with physical disabilities. The difabike fleet applies a family pattern where the founder embraces its members to provide actualization to empower them and develop their potential.
TATA KELOLA KEBIASAAN BARU DI TAMAN SUNGAI MUDAL YOGYAKARTA (Proses Adaptasi, Sosialisasi, Partisipasi oleh Pengelola dan Pengunjung) Dyaloka Puspita Ningrum
Scriptura Vol. 11 No. 2 (2021): DECEMBER 2021
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (407.892 KB) | DOI: 10.9744/scriptura.11.2.74-84

Abstract

Pandemi Covid-19 memberikan dampak yang signifikan terhadap sektor pariwisata karena banyak destinasi wisata yang tutup dan tidak dapat beroperasi secara maksimal. Tatanan kebiasaan baru menjadi alternatif kehidupan di masa depan yang tentu saja harus didasari dengan penerapan protokol kesehatan berdasarkan Keputusan Menteri Kesehatan RI Nomor : HK.01.07/Menkes/382/2020. Dibukanya kembali destinasi wisata harus didasari dengan tanggung jawab yang penuh oleh para pemangku kebijakan ataupun para pelaku wisatanya, termasuk di objek wisata Taman Sungai Mudal Yogyakarta. Penelitian ini bertujuan untuk mengetahui “Tata Kelola Kebiasaan Baru yang Dilakukan oleh Pengelola maupun Pengunjung di Objek Wisata Taman Sungai Mudal Yogyakarta” dengan menggunakan pendekatan partisipasi dan metode kualitatif deskriptif. Tata kelola adaptasi kebiasaan baru sebagai acuan operasional di objek wisata Taman Sungai Mudal pada prinsipnya sudah disesuaikan dengan panduan CHSE (cleanliness, health, safety, and environment sustainability), meskipun masih belum begitu maksimal. Pemerintah sebagai salah satu bagian dari stakeholders pariwisata harus berperan ganda, yang tidak hanya membuat regulasi untuk mengatur kegiatan pariwisata dengan himbauan penerapan protokol kesehatan, namun juga dapat mengevaluasi pelaksanaan kegiatan tersebut sebagai salah satu langkah strategis yang berorientasi terhadap keselamatan bersama. Mengembangkan partisipasi dan dukungan dari para pemangku kebijakan sejatinya mendorong iklim yang kondusif dalam perencanaan pembangunan pariwisata yang unggul disuatu wilayah.
Bauran Pemasaran pada Bisnis Chockles Es Cokelat Di Kota Yogyakarta Dyaloka Puspita Ningrum
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 3 No. 1 (2020): September 2020
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (377.943 KB) | DOI: 10.24076/PIKMA.2020v3i1.346

Abstract

Dunia bisnis menjadi sesuatu yang sangat menjanjikan dengan variasi dan ciri khasnya masing-masing. Penelitian ini bertujuan untuk melihat perkembangan bisnis Chockles Es Cokelat di kota Yogyakarta dengan menggunakan konsep bauran pemasaran (9P). Metode yang digunakan dalam penelitian ini adalah kualitatif dengan pendekatan studi kasus. Untuk mengetahui secara detail strategi pemasaran yang dilakukan oleh pemilik produk Chockles Es Cokelat, peneliti melakukan observasi, wawancara dan mengumpulkan dokumentasi mengenai bisnis terkait di lokasi penelitian. Hasil penelitian di lapangan menunjukkan bahwa kelemahan penjualan produk ini yakni pada elemen promosi dari perspektif Kotler dan Amstrong. Pemilik mengakui bahwa masih belum mampu mengoptimalkan media sosial dan masih sering menggunakan cara yang amat sederhana. Kondisi pandemi Covid-19 juga berpengaruh dalam proses penjualan. Diharapkan ke depannya para wirausaha dapat terus memanfaatkan setiap peluang untuk menciptakan potensi yang mampu beradaptasi dengan kebutuhan masyarakat yang dinamis.
Seniman Jalanan Malioboro Sebagai DayaTarik Wisatawan Milenial (Studi AISDALSLove pada akun @nolkmkustik) Dyaloka Puspita Ningrum
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 1 No. 2 (2019): Maret 2019
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (759.756 KB) | DOI: 10.24076/PIKMA.2019v1i2.390

Abstract

Yogyakarta merupakan salah satu daerah yang memiliki ikon khusus dengan segala keunikannya. Kehadiran seniman jalanan di kawasan Malioboro menjadi magnet dalam menarik minat wisatawan milenial khususnya. Penelitian ini bertujuan untuk mengetahui daya tarik seniman jalanan di Kota Yogyakarta pada akun @nolkmkustik di instagram berdasarkan teori AISDALSLove yang merupakan perkembangan dari konsep periklanan. Jenis penelitian kualitatif dengan metode studi kasus dan dilengkapi dengan teknik observasi, wawancara dan studi dokumentasi. Dalam memaksimalkan potensi wisata di tengah tengah pusat kota, kelompok musik @nolkmkustik memberikan suguhan dari setiap penampilannya yang berbeda dari lainnya. Pengalaman wisatawan milenial yang selalu dibagikan diruang publik menjadikan peluang bagi seniman jalanan dalam berkarya sekreatif mungkin tanpa harus menarik biaya yang mahal kepada para pengunjung yang menyaksikan penampilan mereka setiap malamnya.
POTENSI KULINER PEMPEK DALAM MEMBANGUN IKON KOTA PALEMBANG Dyaloka Puspita Ningrum; Lely Arrianie
Mediakom : Jurnal Ilmu Komunikasi Vol 3, No 2 (2019)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1004.46 KB) | DOI: 10.35760/mkm.2019.v3i2.2245

Abstract

Kegiatan pariwisata menjadi tombak dalam meningkatkan pendapatan masyarakat di suatu daerah. Wisata kuliner pempek Palembang dijadikan sebagai bisnis kreatif yang turut berkontribusi dalam membangun identitas daerah. Penelitian ini bertujuan untuk mengidentifikasi potensi pempek sebagai wisata kuliner unggulan di industri 4.0 berdasarkan analisis SWOT yang dianggap dapat melihat berbagai macam fenomena yang ada dengan menggunakan metode kualitatif deskriptif. Jenis data yang digunakan yaitu data primer yang diperoleh langsung dari penjual pempek Palembang dan para wisatawan. Sedangkan data sekunder didapatkan melalui media online seperti facebook, instagram dan shopee id. Kuliner pempek sebagai produk lokal menjadi kebutuhan pangan wisatawan yang datang ke kota Palembang karena didukung juga dengan sarana prasarana daerah yang sangat baik. Di era digital saat ini, wisata kuliner pempek makin terus eksis dan mampu memperkenalkan Kota Palembang bahkan ditingkat global. Meningkatnya pemasaran produk pempek diharapkan dapat memberikan kemudahan kepada khalayak dimanapun mereka berada untuk terus menikmati makanan tradisional tersebut ditengah tantangan budaya asing yang masuk di negeri ini.
KOMUNIKASI DAN OPTIMALISASI BRANDING PARIWISATA BERKELANJUTAN DI SERIBU BATU SONGGO LANGIT YOGYAKARTA Dyaloka Puspita Ningrum
Scriptura Vol. 12 No. 2 (2022): DECEMBER 2022
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/scriptura.12.2.72-81

Abstract

Various campaigns for the rise of the tourism sector are intensified almost every time, including at the Thousand Stones Songgo Langit tourist attraction, Yogyakarta. By using destination branding theory, this research aims to explore the ins and outs of what has been done, is being done or will be done by the tour operator to further strengthen the brand and quality of the destinations offered. The communication aspect is no less important as a focus for measuring the achievement of the concept of sustainable tourism in the current era because it has a significant impact on current and future conditions. Especially in the midst of serious competition that organizers must face, so that in this case, activities related to promotion, publication and branding of a tourist destination must be packaged in such a way. By using descriptive qualitative method, the results of the study show that there is a unique brand that is indirectly successfully created by visitors at that location. However, various marketing strategies and tactics that have been carried out previously still need to be improved again. The sustainable tourism development program with all its benefits really balances the ecosystem. So that in the future, more cooperative cooperation from all levels of stakeholders is needed.
Co-Authors Arrianie, Lely Gushevinalti, Gushevinalti Latifa zahra Lely Arrianie Lisa Adhrianti