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Pelatihan Inovasi Produk serta Strategi Pemasaran pada UMKM Bubuk Jahe di Masa Pandemi Covid 19 Muhammad Saputra; Novita Sari; Muhammad Rafiq; Lilla Rahmawati
To Maega : Jurnal Pengabdian Masyarakat Vol 5, No 1 (2022): Februari 2022
Publisher : Universitas Andi Djemma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35914/tomaega.v5i1.977

Abstract

Pembatasan interaksi sosial ini dampak pergerakan perekonomian salah satunya bidang Usaha Kecil Menengah (UKM) yang mengalami penurunan penjualan. Inovasi dan penggunaan teknologi merupakan hal yang menjadi sebuah keharusan bagi pelaku usaha untuk bertahan dimasa pandemi Covid 19. permasalahan penurunan penjualan dimasa pandemi Covid 19 juga terjadi pada Usaha Kecil Menengah (UKM) Bubuk Jahe di Desa Semuli Raya dianatranya kurangnya pemanfaatan teknologi sebagai alat untuk pengenalan  dan pemasaran produk  secara online sehingga dapat meningkatkan pendapatan, kurangnya inovasi terhadap produk  yang bertujuan untuk meningkatkan daya tarik konsumen. Setelah dilakukan pelatihan saat ini pelaku UKM Bubuk Jahe dan Kelompok Petani Jahe memiliki kemasan baru yang dapat di terapkan dalam kehidupan sehari-hari seperti mengganti kemasan dengan yang lebih menarik dan pemberian label untuk memperkenalkan produk ke masyarakat luas. Dalam kegiatan tersebut pula tim pengabdian melakukan inovasi produk tidak hanya memproduksi bubuk jahe saja tetapi terdapat varian lain yang di tambahkan yaitu bubuk kunyit dan bubuk temulawak yang khasiatnya juga sama sama bagus untuk di konsumsi dan baik untuk kesehatan tentunya praktis dalam penyajiannya. Selain itu juga kegiatan ini juga pelaku UKM bubuk jahe dan kelompok petani diberikan pengetahuan mengenai pemasaran digital menggunakan media sosial instagram yang dapat memperluas jaraingan pemasaranKata Kunci: Inovasi Produk, Strategi Pemasaran, UKM, Pelatihan
Analisis Dampak Penerapan Manajemen NMtu ISO 9001:2008 terhadap Kualitas Pelayanan Akademik Perguruan Tinggi di Bandar Lampung Muhammad Rafiq; Aswin -
Jurnal Bisnis Darmajaya Vol 1, No 2 (2015): Jurnal Bisnis Darmajaya
Publisher : Institut Informatika Dan Bisnis (IIB) Darmajaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (404.732 KB) | DOI: 10.30873/jbd.v1i2.491

Abstract

The research aims to determine the influence of management implementation of Quality Management System ISO 9001:2008 the college in Bandar Lampung and important aspect of service quality. The samples are all of students of  the colleges was applied quality management system. This study uses regression analysis to determine the impact of academic service quality of the education institutions . Then uses the Cartesian diagram to identify the aspects that are priorities for student academic services related college.The results showed that the significance level 0.034 alpha is smaller than 0.05. It is mean that Ho is rejected and Ha accepted, and it can be stated that the application of ISO 9001:2008 Quality Management System significantly affect the quality of Academic Services . R square of 0.023 or 2.3 % indicates the magnitude of the effect of the application of ISO 9001:2008 Quality Management System on the Quality of Academic Services is still smaller . Based on result of the analysis and then the Cartesian diagram proves that the aspects that determine of the academic services quality and  satisfaction factors are the comfort of the services, facilities services, the attention of service personnel, and personnel responsiveness to student complaints. Keywords : quality management system, quality of service
Project Supply Chain Management in Product Development: Study of Literature and its Development S. Salmiah; Ana Rusmardiana; Andi Desfiandi; Aswin Aswin; Febrianty Febrianty; Andi Reni; Abdul Nesser Hasibuan; Iswandi Idris; Muhammad Rafiq
International Journal of Supply Chain Management Vol 9, No 2 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (513.921 KB)

Abstract

Abstract— The focus on logistics and supply chain management in most industries is as means for improving the competitiveness of the industry or companies. It is require developing a project supply chain management that reduces its cost, process and product development time, to stand in the market also not lose the benefits in the global market. To achieve a process and product that have low cost and improved quality there is requirement of combining project management techniques with current engineering resources. A good product team always works on the improvement of product quality, efficiency and cost effectiveness. They know that there are always new and innovative ideas are implemented. It is require setting the priorities of these ideas. This paper studies the different approaches of project supply chain management to developing a good product. There are many challenges faced by the developer to grow and expanding the products.