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SIKAP MASYARAKAT SURABAYA TERHADAP PRODUK DAGING OLAHAN PASCA PEMBERITAAN DENDENG SAPI DAN ABON SAPI YANG MENGANDUNG DAGING BABI DI TELEVISI MSi, Juwito
Jurnal Ilmu Komunikasi Vol 2, No 1 (2010): Jurnal Ilmu Komunikasi
Publisher : Progdi Ilmu Komunikasi FISIP UPN Veteran Jatim

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Abstract

Penelitian ini bertujuan untuk mengetahui sikap masyarakat Surabaya terhadap produk daging olahan pasca pemberitaan mengenai dendeng mengandung babi di Televisi. Populasi adalah seluruh masyarakat surabaya, penarikan sampel dengan metode multistage cluster sampling, sehingga sampel diperoleh sebanyak 100 orang. Pengumpulan data dilakukan melalui penyebaran kuesioner yang dijawab oleh responden. Penelitian ini menggunakan metode analisis deskriptif yang dijelaskan berdasarkan frekuensi dengan cara pembuatan tabel. Tujuan pembuatan tabel adalah untuk menyederhanakan gambaran dari hubungan antara dua angka atau lebih. Hasil penelitian disimpulkan bahwa  sikap masyarakat pasca pemberitaan produk daging olahan dendeng sapi dan abon sapi yang mengandung daging babi di televisi adalah positif. Kenyataan ini dapat terjadi disebabkan masyarakat Surabaya mempunyai aspek kognitif yaitu pengetahuan yang positif mengenai pemberitaan di telivisi.
BERITA UTAMA DI SURAT KABAR S.Sos, MSi, Juwito; Zuhri, S.Sos, MSi, Saifudin
Jurnal Ilmu Komunikasi Vol 1, No 1 (2009): Jurnal Ilmu Komunikasi
Publisher : Progdi Ilmu Komunikasi FISIP UPN Veteran Jatim

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Studi Analisis Isi Tentang Tema- Tema Berita Utama di Harian Jawa Pos Dan Harian Republika Periode Mei 2008 - Oktober 2008 Kajian yang digunakan dalam penelitian ini adalah surat kabar Jawa Pos dan Republika sebagai media massa, pers dan jurnalistik, tema-tema berita dan berita utama, sumber-sumber berita utama, kategorisasi berita utama. Penelitian ini menggunakan metode analisis isi secara kuntitatif deskriptif. Pengambilan sample menggunakan teknik systematic sampling mulai periode Mei-Oktober 2008. Teknik pengumpulan data menggunakan teknik pencatatan data berdasarkan kategorisasi tema-tema berita utama dan sumber-sumber berita utama yang telah ditentukan dan dianalisis datanya dengan menggunakan tabel frekuensi. Hasil penelitian ini menunjukkan  harian Jawa Pos dan harian Republika memuat beberapa tema –tema berita dan sumber-sumber berita yang dimuat sebagai berita utama yaitu perang, pertahanan, dan diplomasi, politik dan pemerintah, kegiatan ekonomi, kejahatan, kesehatan dan kesejahteraan masyarakat, kecelakaan dan bencana, human interest, sedangkan untuk sumber berita terbagi 2 yaitu pemerintah, meliputi: kepolisian/peyidik, presiden, menteri, militer. Untuk non pemerintah, meliputi: tersangka, politikus. Kesimpulan dari penelitian ini harian Jawa Pos dan harian Republika tema berita tertinggi adalah politik dan pemerintah sub kategorisasi poltik, berita terendah dengan tema kecelakaan. Untuk sumber berita dari pemerintah dan non pemerintah sama besarnya. Sedangkan untuk harian Republika sumber berita terbanyak berasal dari pemerintah. Kata kunci:  tema berita utama, sumber-sumber berita utama, kategorisasi berita utama
TINGKAT PENGETAHUAN KOMUNITAS EVERGREEN DI SURABAYA TERHADAP RUBRIK EVERGREEN: LIFE BEGINS AT 50 DI SURAT KABAR JAWA POS MSi, Juwito
Jurnal Ilmu Komunikasi Vol 1, No 2 (2009): Jurnal Ilmu Komunikasi
Publisher : Progdi Ilmu Komunikasi FISIP UPN Veteran Jatim

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Abstract

Penelitian ini bertujuan untuk mengetahui tingkat pengetahuan manula khususnya komunitas Evergreen terhadap penyakit degeneratif dan olahraga manula yang ada pada rubrik Evergreen: Life begins at 50. Landasan teori yang dipakai, diantaranya adalah pembaca sebagai khalayak media massa, surat kabar sebagai media komunikasi massa, surat kabar sebagai control sosial, dan teori SOR (Stimulus, Organisme, dan Response) Metode penelitian yang dipakai adalah menggunakan metode deskriptif, dengan satu variable. Populasi dalam penelitian ini adalah manula yang tergabung dalam 5 komunitas Evergreen di Surabaya yaitu di daerah Manukan, Kupang, Mulyosari, Wulan (Warga Usia Lanjut) dan Prateng (Prapen Tenggilis). Teknik penarikan sampel dengan menggunakan metode Purposive Sampling dengan kriteria responden sebagai anggota komunitas evergreen yang membaca Jawa Pos dan berusia 50 tahun keatas.            Adapun teknik pengumpulan data dilakukan melalui kuesioner untuk memperoleh data primer, serta penelusuran bahan-bahan pustaka untuk memperoleh data sekunder. Metode analisis data dalam penelitian ini menggunakan tabel distribusi frekuensi untuk mempermudah pembacaan data, selanjutnya data tersebut diinterpretasikan oleh peneliti. Dari penelitian ini diperoleh hasil bahwa tingkat pengetahuan terhadap rubrik Evergreen: Life begins at 50 yang dimiliki oleh komunitas Evergreen adalah tinggi. Hal ini disebabkan tingginya pendidikan yang mayoritas dimiliki oleh komunitas Evergreen sehingga mereka sadar akan kebutuhan informasi sehari-hari dengan berlangganan surat kabar. Kata Kunci: Tingkat Pengetahuan, Komunitas Evergreen, Jawa Pos
POLA KOMUNIKASI POLITIK PEREMPUAN DALAM PEMILU MSi, Juwito; Alamiah, S.Sos, Syifa Syarifah
Jurnal Ilmu Komunikasi Vol 1, No 2 (2009): Jurnal Ilmu Komunikasi
Publisher : Progdi Ilmu Komunikasi FISIP UPN Veteran Jatim

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Abstract

Penelitian ini dilakukan di daerah Magetan dan Jombang yang dipilih secara purposive. Teknik pengambilan sample dilakukan dengan menggunakan teknik cluster random sampling, diperoleh sampel sebesar 200 orang. . Metode penelitian  menggunakan metode deskriptif untuk menggambarkan setiap variabel penelitian dan tidak menguji  hubungan antar variabel. Berdasarkan  hasil temuan data maka dapat disimpulkan bahwa pola komunikasi politik perempuan pada pemilu  2004 sebagai berikut : Dalam upaya untuk memperteguh pilihan politik, sebagian besar perempuan berupaya mendapatkan informasi politik  melalui saluran komunikasi  interpersonal, media massa, dan organisasi politik. Pada saluran komunikasi interpersonal dan organisasi politik, sebagaian besar perempuan ingin mendapatkan informasi tentang kemampuan calon legislatif dan presiden dalam memimpin. Pada saluran media massa, perempuan cenderung memilih informasi tentang tata cara pemilihan legislatif dan presiden. Dalam proses komunikasi interpersonal untuk mendapatkan informasi politik, sebagian besar perempuan cenderung mengalami intervensi pilihan politik.  Suami merupakan pasangan komunikasi interpersonal perempuan yang sering melakukan intervensi pilihan politik. Pada proses komunikasi interpersonal, sebagian besar perempuan cenderung tidak mampu menjaga independensi pilihan politiknya setelah mendapatkkan intervensi. Perempuan cenderung memilih pilihan politik yang disarankan oleh suami atau orang tua. Kata Kunci : perempuan dan politik  
Pergeseran Model Pendampingan Penggunaan Media Digital oleh Orangtua pada Anak di Masa Pandemi COVID-19 Syifa Syarifah Alamiyah; Ade Kusuma; Juwito Juwito; Didiek Tranggono
JCommsci - Journal Of Media and Communication Science Vol. 4 No. 2 (2021)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v4i2.120

Abstract

As an effort to control and handle COVID-19, the government has issued a school from home (SFH) policy. This policy has forced children to stay at home and carry out learning using digital media. This situation has an impact on increasing the use of digital media and the involvement of parents in children's learning significantly. This study explores the use of digital media in children in Surabaya during the pandemic period and how parents can assist the use of these media. This research uses qualitative methods with in-depth interview techniques. Researchers distributed questionnaires about the use of digital media to 66 parents, and nine parents stated that they were willing to become informants. The results show that in addition to a significant increase in the time to use digital media during the pandemic, the pandemic has also changed the parental assistance and supervision of children. Before the pandemic, the assistance model was carried out more with technical restrictions, in the form of time restrictions, content access, application choices, and the number of data packages (restrictive mediation). However, during a pandemic, the mentoring model was carried out with active mediation through discussions and critical thinking, active together with devices, close surveillance, and monitoring on applications and post online activities (active mediation, co-using, supervision, monitoring). One of the pandemic's positive impacts is the opening of discussion spaces between parents and children, the opportunity to use gadgets together, and opportunities for children and parents to learn digital skills.
COMMUNICATION STRATEGY AS FACEBOOK SOCIAL NETWORK MARKETING E-COMMERCE MEDIA COMMUNITY SURABAYA (Descriptive Study-Qualitative Sports Equipment Products) Juwito Juwito; Saifuddin Zuhri
Jurnal MEBIS (Manajemen dan Bisnis) Vol 5 No 1 (2020): Juli 2020
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v5i1.96

Abstract

In 2014 Indonesia has some young leaders who are well-known as a businessman in the field of e-commerce on the scope of South-East Asia. Therefore, this study aims to Determine the marketing communication strategy of e-commerce in using social networking sites namely Facebook, but anyway the government did not have any collection of data about e- commerce activities. Data source in this study is as much as three informants from community members who use Facebook doing e-commerce for selling sports equipment. The data analysis technique used is the depth interview. The Results Showed that E-commerce in Facebook classified to direct the marketing communications mix Showed Because this study informants that use only the medium of Facebook to promote Reviews their e-commerce activity. E- commerce activities are performed as informants Also inspired by other friends who has already doing e-commerce there. The success of the predecessor as well as has motivated them to Participate in implementing e-commerce activities.
STRATEGI KOMUNIKASI PEMASARAN JEJARING SOSIAL FACEBOOK SEBAGAI MEDIA E-COMMERCE PADA MASYARAKAT SURABAYA (Studi Deskriptif-Kualitatif Pada Produk Peralatan Olahraga) Juwito Juwito; Saifuddin Zuhri
Jurnal MEBIS (Manajemen dan Bisnis) Vol 5 No 2 (2021): Desember 2020
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v5i2.143

Abstract

In 2014 Indonesia has some young leaders who are well-known as a businessman in the field of e-commerce on the scope of South-East Asia. Therefore, this study aims to Determine the marketing communication strategy of e-commerce in using social networking sites namely Facebook, but anyway the government did not have any collection of data about e-commerce activities. Data source in this study is as much as three informants from community members who use Facebook doing e-commerce for selling sports equipment. The data analysis technique used is the depth interview. The Results Showed that E-commerce in Facebook classified to direct the marketing communications mix Showed Because this study informants that use only the medium of Facebook to promote Reviews their e-commerce activity. E-commerce activities are performed as informants Also inspired by other friends who has already doing e-commerce there. The success of the predecessor as well as has motivated them to Participate in implementing e-commerce activities.
Advantages of implementing mediamorphosis in supporting Using-ethnic programs at Radio Sritanjung FM Banyuwangi Zainal Abidin Achmad; Juwito Juwito; Yuli Candrasari; Asia Ashfaq
Masyarakat, Kebudayaan dan Politik Vol. 34 No. 2 (2021): Masyarakat, Kebudayaan dan Politik
Publisher : Faculty of Social and Political Science, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1998.997 KB) | DOI: 10.20473/mkp.V34I22021.133-146

Abstract

Many private radio businesses have experienced a decline in advertising revenue during the COVID-19 pandemic; however, this did not happen to Radio Sritanjung FM Banyuwangi, which implemented mediamorphosis to support its broadcasts. This study aims to map the application of mediamorphosis in supporting the broadcast of cultural programs on Radio Sritanjung FM, Banyuwangi, East Java, Indonesia. This study used a qualitative virtual ethnographic method, which requires researchers to enter two research areas: the natural world and the virtual world. Researchers interacted freely with eight informants, such as Using-ethnic figures, Muslim leaders, radio station management, local advertisers, and loyal listeners through in-depth interviews and Focus Group Discussions (FGD) to understand the ongoing mediamorphosis process in a virtual network. The research analysis using network society theory shows that the mediamorphosis process of Radio Sritanjung FM began in 2011 with Facebook, Instagram, and Twitter. The latest technology application is audio streaming to support, promote, and disseminate the Using’s ethnic culture to foreign countries. The application of mediamorphosis during the COVID-19 pandemic presents a harmonization between cultural programs and Islamic religious values, strengthening the local identity of the Using-ethnicity, and increases financial benefits.
Tingkat Pengetahuan Pemirsa pada Isi Pesan Iklan Layanan Masyarakat TBC di Televisi Juwito -
Jurnal Aplikasi Manajemen Vol 7, No 4 (2009)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The purpose of this research is to know level of knowledge society in Surabaya concerning content order society service advertisement about TBC in television. The variable of this Research is knowledge level by using scale of ordinal as measurement scale. This Research population is society of Surabaya beholder of television, while sample taken with method of multistage sampling random cluster. its Method data collecting to quesioner and to know level knowledge of participant used by frequency distribution. Result of this research indicate that level knowledge of society most residing in category indicating that basically society have owned knowledge which pathological enough Tuberkulosis (TBC). after seeing society service advertisement in television knowledge of responder become more understanding and comprehending is pathological of Tuberkulosis, cause and how curing it. Conclusion and suggestion able to be taken away from this research is that level knowledge of society most residing at high category which indicate that because education level had by society of Surabaya assessed high enough so that can analyse various given information in around disease of Tuberkulosis (TBC), besides all the responder have owned good awareness about is important [of] him keep in good health ownself and also all family. Mount knowledge which is “ high” indicating that basically society of Surabaya have owned knowledge which many is pathological of Tuberkulosis from various source of like when there is counselling performed by on duty local health. Keywords: Knowledge, society, service advertisement, TBC
Pengaruh Terpaan Iklan Nacific di Instagram terhadap Keputusan Pembelian Produk Nacific pada Followers Akun @nacificofficial.id Didiek Tranggono; Ajeng Nidita Putri; Juwito Juwito
Jurnal Ilmu Komunikasi Vol. 10 No. 2 (2020): October
Publisher : Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jik.2020.10.2.141-155

Abstract

This research discusses the effect of exposure to nacific advertisements on instragram on purchasing decicions for nacific prodctson followers of he @nacificofficial.id. This research uses quantitative approach and the analytical method used is multiple linear regression. The object of this research is Jang Hansol version of Nacific ad which about answers question about ‘Fresh Herb Origin’ product. Meanwhile, the subject is followers Nacific’s official account on Instagram, @nacificofficial.id who have watched the ad. Primery data collection using a questionnaire to 100 respondents. The results showed that exposure of Nacific ad on Instagram has positive influence on purchase decision of the advertised product. Thus, H1, H2 and H3 are accepted, that means frequency, duration and intensity have influence on purchase decision which have indicators: product choices, brand choices, supplier choices, time of purchase, purchase quantity and payment method