This study aimed at investigating the effect of PLEASE (Pick, List, Evaluate, Activate, Supply, and End) strategy on developing paragraph writing skills of first-year students at Al-Balqa Applied University. It attempted to investigate the effect of PLEASE on paragraph writing achievement, compared to conventional method. Eighty-one EFL learners participated in the study at Ajloun College and were distributed on experimental and control groups. To fulfil the purpose of the study, the researchers applied pre- and post-test on both groups. After analysing the obtained data, the results indicated that PLEASE strategy affected paragraph writing positively. The study suggested several implications and recommendations for the future research.