Article Per Year (5 Year)
p-Index From 2019 - 2024
0.61
P-Index
This Author published in this journals
All Journal JMB : Jurnal Manajemen dan Bisnis El-Mu'Jam. Jurnal Kajian Al Qur'an dan Al-Hadis
Tarto Tarto
Unknown Affiliation
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JMB : Jurnal Manajemen dan Bisnis

 1 
ANALISIS PERBANDINGAN KUALITAS PRODUK, STRATEGI PROMOSI DAN PERSEPSI KONSUMEN PADA PENGGUNA PONSEL OPPO DAN XIAOMI (Studi Pada Mahasiswa Universitas Muhammadiyah Tangerang) Tarto Tarto
JMB : Jurnal Manajemen dan Bisnis Vol 6, No 1 (2017): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v6i1.988

Abstract

This study attempts to analyze comparison product quality, promotion strategy and consumer perceptions between Oppo and Xiaomi smarphone. The population of the research is Oppo and Xiaomi smarphone users. 100 Oppo and Xiaomi smarphone users were surveyed as samples. The analysis technique used is paired sample t test. The result showed that there are significant differences between promotion strategy and consumer perceptions of Oppo and Xiaomi, there is an insignificant difference between product quality of Oppo and Xiaomi.Penelitian ini bertujuan untuk menganalisis perbandingan kualitas produk, strategi promosi dan persepsi konsumen antara Oppo dan Xiaomi smarphone. Populasi penelitian adalah pengguna oppo dan Xiaomi smarphone. 100 pengguna oppo dan Xiaomi smarphone disurvei sebagai sampel. Teknik analisis yang digunakan adalah paired sample t test. Hasil penelitian menunjukkan bahwa ada perbedaan yang signifikan antara strategi promosi Oppo dan Xiaomi, ada perbedaan yang signifikan antara persepsi konsumen Oppo dan Xiaomi, dan terdapat perbedaan yang tidak signifikan antara kualitas produk Oppo dan Xiaomi
Co-Authors Khoirunnisa Khoirunnisa Said Ali Setiyawan