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All Journal Jurnal Sosial Ekonomi Pertanian AGRIEKONOMIKA
Pipi Diansari
Hasanuddin University
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

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Journal : Jurnal Sosial Ekonomi Pertanian

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ANALISIS KELAYAKAN AGROWISATA (Studi Kasus pada Ghitari Coffee Plantation di Lembang Kaero Kecamatan Sangalla’ Kabupaten Tana Toraja, Provinsi Sulawesi Selatan) Astuti Siama; Nurdin Lanuhu; Pipi Diansari; Didi Rukmana; Saadah Saadah
Jurnal Sosial Ekonomi Pertanian Vol 16 No 2 (2020): Juni 2020
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (567.276 KB) | DOI: 10.20956/jsep.v16i2.8410

Abstract

AbstractThe development of coffee plantation land has become an important tourism area in the preservation of agricultural land resources. This study aims to analyze the feasibility of developing agro-tourism in the Ghitari Coffee Plantation in terms of three aspects, namely the biophysical, economic and socio-culture aspects, where if the three aspects are fulfilled then the business is considered feasible to be carried out. This research was carried out at the Ghitari Coffee Plantation, located in Lembang Kaero, Sangalla’ District, Tana Toraja, South Sulawesi. The analytical method used is qualitative and quantitative analysis, where the qualitative analysis is used to analyze the feasibility of biophysical and socio-cultural aspects, while the quantitative analysis is used to analyze economic aspects using the NPV and IRR methods. The results showed that the aspect studied, both from the biophysical, economic and socio-cultural aspect were fulfilled. Based on the results of the calculation of IRR and NPV, the result of PV of Proceeds is Rp. 789,992,946 and PV of Outlays of Rp. 620,000,000, so the NPV value is positive, in the amount of Rp. 169,992,946. While the IRR calculation result is 27%, so it is considered feasible because the IRR value is greater than the interest rate.Keywords:      Business Feasibility Analysis, Coffee Plantation, Agro Tourism.
ANALISIS SEGMENTASI PASAR WISATA KEBUN GOWA Nur 'Iftitah; Andi Nixia Tenriawaru; Pipi Diansari
Jurnal Sosial Ekonomi Pertanian Vol 16 No 3 (2020): Oktober 2020
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jsep.v16i3.8432

Abstract

Market segmentation is the process of classifying heterogeneous whole markets into groups or segments that have similarities in terms of needs, desires, behavior and / or responses to specific marketing programs. Gowa Tourism Gardens is one of the tourist attractions in South Sulawesi which has a lot of tourism supporting facilities and is still in the development stage so market segmentation needs to be done. The purpose of this study is to identify the characteristics of visitors to the Gowa Tourism Gardens and analyze the dependencies between the Gowa Tourism Gardens market segmentation variables. This study determines the market segmentation by using consumer loyalty as the dependent variable and demographic, geographical, psychographic, and visitor behavior data as independent variables. The number of samples in this study as many as 150 people. Methods of data analysis using CHAID analysis. The results of this study indicate that most visitors to the Gowa Garden Tourism are women, adolescents, have a junior high school education, have student/ college student status, have an income ≤Rp500,000.00 per month, and from outside the region Gowa. The significant independent variable with the dependent variable of visitor loyalty based on the results of the CHAID analysis is the supporting facilities variable used by visitors to Gowa Garden Tourism and vehicle ownership. The significant independent variable with the dependent variable of visitor loyalty based on the results of the CHAID analysis is the supporting facilities variable used by visitors to Gowa Garden Tourism and vehicle ownership.
Co-Authors Achmad Amiruddin Ahmad Imam Muslim Andi Nixia Tenriawaru Astuti Siama Didi Rukmana Muslim Salam Nur 'Iftitah Nurdin Lanuhu Rafiqah Maulidiyah Saadah Saadah